Oh, it's not especially important if you are expecting all your traffic to come from search engines and you have a site that has used Search Engine Optimization (SEO) effectively.
But what happens when you want to post a link and the full URL is listed? For some businesses that have chosen to operate their online business as a subdomain of an existing site service this URL can be especially long and may only refer to your business toward the end of the link.
If you can adapt your web address through html coding you can make your link say something like ?Click here for the best in leather shoes?, however the website address is still problematic which is likely why you feel inclined to hide it under a link code.
This scenario can also be problematic if you want to advertise your website in off site advertising. For instance if you want to invite a radio audience to visit your site wouldn't it be much better to say something like, ?Visit us online at www.thestoreofchoice.com ? or do you have extra funds to pay for an advertisement that includes all the dashes and hyphens, domain and subdomain names that come with a poor domain name selection.
This same scenario is true when talking about print advertising. You would either have to have extremely small print or purchase a larger ad to accommodate the lengthy web address. Neither option seems especially appealing.
If you have promotional products like pens, key chains or Frisbees you may also find that it may not make much sense to try to include a web address that is longer than the Gettysburg Address. There's always too much room for error when typing in long web addresses.
Most online sellers for domains can provide a very reasonable price for existing domains and you can direct your site to be found using the domain name you've chosen ? even if you still choose to remain part of a subdomain setting.
Online domain name sellers can also provide alternate names if the one you selected is already in use. This means you might be able to keep the name you've chosen, but with a different end tag. For instance you might have a name in mind, but it is taken as a .com ? you might find the same name available as a .net or .biz.
Review all your options before making your decision, but do try to keep your domain name short and easy to remember. This will aid in both online as well as offline marketing strategies.
Do you think Amazon.com would be as successful if their domain name was Amazonbooksellerstotheworldandyourhometoo.com? Maybe not. You see what they and other businesses have done is chosen a word that they then market as synonymous with their product. For instance Yahoo and Google are not words we may have recognized in the past, but they are now synonymous with search engines, Starbucks for coffee and Amazon for books.
When direct business names are used up in domain name options it may be time to look at a domain name that centers on a singular word in your company title ? then begin promoting that word as identifiable with your business product.
Domain names are a method for allowing internet users to navigate the web sites easily. They are names used to stand in for numeric IP addresses to make web surfing simpler in that the user can apply the name that he's looking for rather than having to search for or memorize numbers. Also known as host names for computers.
Consider domain names as the internet's little piece of real estate. Some of the top level Domain names are dot-com, dot-net, dot-org, etc. The name directly to the left of these top domain names is considered your second-level domain names. Directly to the left of the second-level name is a third-level domain name which is commonly known to designate the host server. These levels can go on up to fourth, fifth and so on.
Domain definitions
When the World Wide Web began the intent of using dot-com, dot-org was intended to go with its specific definition. Dot-com was to stand in for commercial, dot-org was for organization and so on. The second level domain name was to identify a particular entity or business while the third level often times specified the country the host server was in. However, due to the popularity of the dot-com designation many non commercial sites would strive to get addresses under the dot-com trademark.
Abuses
Cyber squatting is a term referring to a company or entity trying to redirect traffic towards their site by using similar names to well known companies. Laws were enacted to protect these companies but then it led to what's called reverse domain hijacking by companies suing other companies for using similar generic names claiming it was their own trademark when actually other companies may have a legitimate grounds to their names.
As the internet grows bigger there has been a need to set up corporations whose primary responsibilities are to maintain and regulate the internet traffic and uses.
History
Domain names were first implemented in 1985 and originally there were only six of them. Today due to the huge demand and traffic on the World Wide Web, there are upwards of twenty different domain names all of which were intended to represent the type of organization to make it easier for people to search for particular topics. Exotic domain names
Since domain names have been around for such a long while most of the good names have been taken. More and more people have had to resort to more complicated names and as a result may lose out on some business since the simpler the name the easier it is for people to remember. Some hackers have created unique domain names by taking a name and putting dots and @ signs strategically to resemble existing third level domain names.
Obtaining domain names
Domain names are usually sold by people called domineers for a price. They can even been leased to users for a period of time. There are some companies that offer low-cost or even free domain registrations, however there is a requirement of hosting on their sites with their advertising in the user's content. This allows the provider the ability to make money off of someone else's website.
Both Scott Lindsay & Luigi Castagna are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
Scott Lindsay has sinced written about articles on various topics from Payday Loans, Computers and The Internet and Mens Health. Use the with HighPowerSites.com or the at. Scott Lindsay's top article generates over 1830000 views. to your Favourites.