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[E257]English For International Business
by Laurianne Surchoix, Lau

You may be surprised to learn how many business deals have gone awry, or just never got off the ground due to misunderstandings during negotiations. Deals are reached when each party can clearly understand what the other wants and expects, and they are able to establish a meeting of the minds. This can be very complicated if there is a language barrier.

Would you trust your entire deal to your translator? Sometimes translators are not able to convey a message in the way that was intended because there is simply no direct translation between languages. Learning English can help you to better understand the expectations and desires on the other side of the table in a business meeting, and also to convey your own needs and positions.

Learning English will help reduce unnecessary time between contract re-writes and re-negotiations due to misunderstandings that can take place in a meeting. You might be surprised at how often this happens during international business dealings. Learning English will help you to reduce or even eliminate these awkward situations, and will also enable you to improve your business practices in general.

You should also be aware that once you have mastered English, you will be able open up your business to entirely new, untapped markets; markets that you would have never been able to reach had you not learned the language. There is a great deal of money to be made in many English-speaking countries, no matter what the industry.

Learning English using software may be the best way to jump headfirst into the language. Using software gives you the opportunity to learn the language from the most qualified experts and professionals in the industry, and also allows you to learn at home at your own pace.

While there are hundreds of languages in the world, there's no doubt that English continues to be the most common medium for international communication. If you want to get a great piece of written work to as many people as possible, chances are you'll have to translate it into English to reach the widest possible audience.

When translating into English for an international crowd, it pays to bear in mind that your piece will be read by non-native speakers, many of whom may not understand the nuances that someone well-versed in it may take for granted. Whether you use a language translation software to generate a first draft or write it out manually, keeping a few simple things in mind can help make your version the valuable piece of work it deserves to be.

Write Clearly

More than having spotless grammar and a vocabulary that will make your high school English teacher blush, your writing needs to be clear. Drill down words, phrases and ideas to the their simplest form to allow everyone to get a good grasp of the text. Use basic constructions to avoid confusing readers. Always ask yourself if there is a way to make each sentence clearer. If the answer is “yes,” don't hesitate to change it.

Cultural Differences

If you're hoping that your piece will be read by a large number of people, it pays to take into account that many of them will have widely different beliefs, behaviors and practices compared to you. As such, avoid generalizations - nothing can turn a readers faster than writers who make assumptions about a culture they clearly know little about.

Laurianne Surchoix has sinced written about articles on various topics from Education, Learning English and Language Learning. offers great software for translation and language learning purposes at decent prices.. Laurianne Surchoix's top article generates over 18100 views. to your Favourites.
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