People always like free stuff. Sometimes they want free things for the sake of getting something free and other times they want something free in order to make an informed decision about a particular product or company. At a trade show, you want them to have a good impression of you and sometimes the way to their heart is through giving them something free that they can enjoy. You want attention to be drawn to your and giving away free stuff is the way to do it.
It is a good idea to have plenty of giveaways such as magnets, pens, business cards, brochures, candy, and even food. Food tends to be a different type of giveaway at a trade show, but doesn't have to be extravagant. The food can be cookies, doughnuts, popcorn, or anything that people will be able to easily eat while walking around or, better yet, browsing your booth. If at all possible, you can try to package your food items with your company's contact information. They'll remember you as being the booth with the popcorn balls or the amazing glazed doughnuts. Perhaps by packaging it with a business card or a napkin with the company name, they will remember the name of the company that gave them the great snack.
Another great idea to bring in more business is to have a gift certificate giveaway. You can do this by advertising that everyone who comes into your gets their name put into a drawing for a free gift certificate. This encourages them to come to your booth, which will most likely result in them browsing around. Chances are, they'll buy something, come back after the drawing, or tell someone else about what you're doing. As for the gift certificate winner, they will be excited to cash in their certificate and will most likely come back as a repeat customer. Any time someone wins something from a particular company, they are more likely to be loyal to that company.
However, you can run with doing drawings for various different prizes. You can do a single drawing or several drawings in a day and the prize should be relative to your business. Have the participants write down their information such as phone and address on their entry ticket and use that information to your advantage later on to "follow-up" with them.
It is quite amazing what a good giveaway can do. If you're known as the booth that gives away freebies and prizes, then people will be flocking to you. This gives them a great opportunity to see what it is you have to offer and for you to accumulate more sales and sales leads. It is true that doing such giveaways cost money, but many times it takes spending money to make money. The idea is to get a higher return on your investment so that you make back everything you spent and then some.
The booth that isn't doing any kind of giveaway will most likely not get the same attention you will unless they have a product that customers cannot resist. This does happen once in a while, but trade shows are very competitive, so it is about coming up with an innovative idea and utilizing that idea to yield a profit. Giveaways can do that. They give the customer something to enjoy, something to look forward to, and something to tell others about. Anytime someone wins something or gets something free, they have to tell their friends and family, especially when they win. Anyone who doesn't brag when they win just isn't human, so take advantage of that.
When you own a business, it can be a great idea to set up a at a convention as a way to showcase and sell your products. Trade show booths allow you to be able to gain new customers and make individuals aware of your business and what it has to offer. However, you have to do something memorable at the convention so that potential customers will think of you when they need what you have. You don't want to get lost amongst the other trade show booths because you have nothing unique that stands out. Just keep in mind that creative ideas sometimes consist of spending money, hence the saying, "it costs money to make money." But what you will find is that your creative ideas will garner you the attention that you need to make your booth successful.
Unique Ideas
Some ideas may seem a bit off of the wall, but off the wall is what gets attention. Here are some ways that you can really get people to pay attention to your trade show booth:
- Try a money blowing machine. Many businesses use these machines to attract people to their locations. What happens is that people are standing in line to use the money blowing machine and they then see things that you have to offer. They will never forget you for giving them the chance to win some money. All the contestant does is step inside and grab at money or coupons. One or both can be placed inside. It makes for a rewarding experience and is also quite hilarious for the contestant and those watching.
- You can also go the route of offering promotional items. This isn't saying that you should offer ink pens and magnifying glasses. Yes, a person will use an ink pen, but they tend to be boring. You want to give them something functional such as a canvas bag that has your logo on it. They can carry this around and use it for a lot of things. You can even get water bottles with a private label for your business and offer the thirsty people at the convention a bottle of water. That is another one of those things you can do that they will never forget you for.
- Scratch cards are something people really enjoy. You can have scratch cards made up that reveals that they have won something free or they get a special deal from your booth or your store. People love mystery, so you can use the scratch card for this very reason.
- Prize wheels make for a great tool because you can place the name of certain prizes on the wheel and your visitors can spin for a chance to win one of the prizes listed. This is a great go getter at a and will really bring attention. Next to the money blowing machine, this is something that people will definitely want to participate in.
Don't be afraid
Don't be afraid to spend the money and use these ideas because they will definitely pay off. Even if you get a small percentage of customers out of a large percentage of visitors, your endeavors are still going to pay for themselves and then some. These creative ideas are also the way you are going to become the booth to see at any trade show event or convention you attend. You don't just want to blend in with the crowd. You want to be so much more and that is what is going to happen here.
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