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[E395]Exploring The Hospitality Industry
by Gareth Parkin, Gar
The hospitality industry ? hotels, resorts, inns, bed and breakfasts and all the assorted services and businesses that support them ? often offer promotional items as incentives to their customers and clients. There are, however, many ways that promotional products can be used within the hospitality industry that don't involve giveaways. Printed promotional umbrellas are just one example of promotional gifts that can be used in many ways to further the brand and image of a business in the hospitality industry.

Promotional umbrellas are one of the most underrated useful items that most of us are sorry to be caught without. Having an umbrella to hand when the skies open up is a blessing ? and if your business is the one that supplied that blessing, you'll get to share in it. If you're one of many hotels or inns operating in a resort or seaside town, promotional printed umbrellas are an excellent way to increase your visibility locally. Just keep a dozen or so distinctive, well-made printed umbrellas at the check-in desk. When the weather turns ugly outside, offer one to your guests as they leave your establishment. They'll be glad of your thoughtfulness and remember how thoroughly you were prepared for every eventuality. You'll get the added bonus of them sporting your name and logo about town to attract the notice of other possible custom.

Other businesses that might benefit from the same sort of thoughtfulness include:

-Car Hire Firms
Tuck a small, fold-up umbrella into the glove box or the boot of ever car you hire out. Make a note of telling customers that it's there, so that they'll have it to hand if it should rain during the time that they have the car out for hire.
Additional Items: Other items that will also add to your reputation as a car hire company that attend to the details include a printed first aid kit, a small ?everyday emergency? kit that includes needle and thread, hand wipes and other useful items, and torch or mag light imprinted with your company name.

-Convention Centers and Event Venues
Many conventions and conferences break at lunch or dinner time for the attendees to get a meal on their own. If they have to leave the building in a pouring rain, they'll be very grateful for the loan of promotional umbrellas to keep them dry outside.
Additional Items: You can build your reputation as a convention center that is prepared for anything when you keep a few promotional items on hand for the odd everyday emergency. A basket of items like printed sewing kits, bleach pens and breath mints in each of your loos will be greatly appreciated when one of your conference attendees has need of them.

When selecting promotional printed umbrellas for this sort of use, be sure to keep quality high on the list. It won't speak well for your business if the umbrella you provide turns inside out at the first gust of wind, or lets the rain through. Choose golf umbrellas for their superior coverage area ? and the broad print area that they offer for your business logo.
For more information visit the leading online promotional gift companies today!

Narrowcasting services boast a host of advantages, including:

- the ability to respond quickly to changes in customer demographics and respond with appropriate marketing for these changes
- impress customers with marketing that speaks to them on a personal level
- effective branding techniques
- cost-effective advertising that packs a punch
- increasing sales by providing point of sale marketing
- promotions that increase revenues and move stagnant merchandise
- raised awareness of new services and products

Turning General Advantages into Hospitality Related Advantages

The advantages of narrowcasting services can be adapted to benefit the hospitality industry in particular with a few easy strokes. Hoteliers recognize this path and are turning these advantages into successes in their own field.

- No industry shows as dramatic a change in their guest list as a hotel – one weekend the hotel will be filled with wedding guests and the next weekend could be a convention of Star Trek fans. Definitely different demographics! With a little prior planning, marketing can be done easily and appropriately with narrowcasting services to serve both groups successfully and seamlessly.

- Branding techniques are key in the hospitality industry. Business guests want to feel that they are in an environment that caters to their needs, so they will indentify with a hotel that brands itself as such an environment.

- Point of sale marketing applies in the hotel world as well. Families can be convinced at the desk upon check in that they are actually interested in the comfort of a suite or adjoining rooms, rather than a smaller room for everyone.

- Promotions are the heart of the hospitality industry, with packaged deals and vacations as a few examples of these promotions. Why not get your guests to start considering your hotel chain for their next trip now?

- New locations, promotions, and available services can be brought to the guest's attention through digital media.

Narrowcasting Services are Cost Effective and Provide High Impact

According to MSN Money, the average price for computers is down 12% in the last year and televisions have dropped 21% in the same time frame. The Consumer Price Index has tracked these same trends over the last decade and shows that computers cost 87% less and televisions are 79% cheaper; these numbers don't even take into account the vast improvements in technology in this time. With these price drops, even the smallest hotel can now consider implementing narrowcasting services. Large chains can implement a reasonable budget, satisfying shareholders, and still provide chain-wide narrowcasting services that are cost effective.

With the ability to highlight local tourist attractions, present menu options for the in-house restaurants, new improvements to the facility, pool hours, concierge services and much more, narrowcasting services provides high impact for both communications and revenues for the hospitality industry, and all while maintaining a reasonable budget: a winning marketing solution for the hospitality industry.

Article Source : Pg. 10

About Author
Both Gareth Parkin & Mary Angus are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.

Gareth Parkin has sinced written about articles on various topics from Promotional Advertising, Promotional Advertising and Web Development. Gareth Parkin is the co-founder of Ideasbynet.com, the UK's leading online and. Gareth Parkin's top article generates over 450000 views. to your Favourites.

Mary Angus has sinced written about articles on various topics from Computers and The Internet, Promotional Advertising and Computers and The Internet. For more information on or
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