1. Time To Be Heard Your mother told you ?children should be seen and not heard,? but you're not a kid anymore. So why are you listening to all those guys telling you not to use audio on your website. If you want to deliver a lot of content that people will remember, try letting your website do the talking.
2. There's Nothing Like the Real Thing In a world of virtual everything there's nothing like the real thing. The sound and image of real people delivering your marketing message makes it a believable, memorable presentation.
3. Unlock the Conventional Wisdom Straightjacket Driving traffic to your site is great, if those visitors stay long enough to find out why they should be doing business with you. If your website traffic is leaving as fast as it's arriving, maybe search engine optimization isn't the answer you've been looking for.
4. Linking Your Way To Obscurity You know the reciprocal linking strategy everyone is talking about as a way to generate leads? Did you ever consider that each link to another website is an invitation to leave your site? Is that really what you want - to invite people to leave? I think not!
5. Your Company's Voice Is It's Personality Give your company a professional voice, with a finely crafted script delivered by a professional voice-over announcer that presents a compelling, memorable marketing message and a unique brand personality. Or do it yourself and sound like an amateur. The choice is yours.
6. Addressing Ass-backwards Priorities If your website design firm is twisting your marketing message out of shape to conform to the technical ?technique du jour? that only looks good in one popular browser, then you hired the wrong guys. It's not about technology; it's about communication.
7. Text-Ads Are Dead. Long Live Web-Video Squeezing your marketing message into a pay-per-click text-ad is like trying to attract leads using one of those newspaper real estate ads where every word needs to be decoded. Start communicating with a Web-video that tells a story - your story.
8. Nobody Ever Bored Anybody Into Buying The vast majority of website text is boring, unimaginative and self-promoting. If you don't present a compelling focused story then you are just wasting peoples? time. Seduce your audience with an informative, entertaining, and memorable presentation created by marketing professionals.
9. Too Much of Good Thing, Isn't So Good You were worried about load times and search engine optimization so you dumped most of your images and multimedia and proceeded to put enough text on your site that would take a month to study; but have you considered whether anybody is ever going to actually read that stuff? And that's assuming people could ever find what they were looking for in the first place.
10. Stop Hiding Behind Your Email Address You've got a killer website. It tells visitors everything. All they have to do is place an order. But wait ? somebody has a question. So they go to your contact page and find an email address. No contact name. No address and no phone number. You've provided a Q&A, an FAQ, and a list of technical specs. What more do they want? Well, what they want is to talk to somebody to make sure you're legit and if they have a problem that you'll stand behind what you're selling. Silly them.
11. Do You Suffer From Redundant Redux Reflux? Search engines love content. They index all your text, searching for keywords and phrases. So what do you do? You repeat and repeat stuff, over and over to make sure the search engines understand what you're all about. To bad all your Web-visitors get indigestion from reading your redundant copy and leave because they forgot why they were there.
12. Inform. Enlighten. Persuade. Knowledge is today's high-value commodity. If you have a set of skills that people want to acquire, then you've got something to sell: something to build a business around. But if you don't know how to present that knowledge to an audience, then your skills are unmarketable. If you want to get paid for what you know, you better find out how to deliver your content.
13. It's Not About Numbers; It's About Quality It's not the number of hits you get on your website, it's how long visitors stay on your site and how much information they retain after they leave that counts. It's about the quality of traffic not the quantity. And the best way to create quality traffic is to provide easy to find, easy to understand, easy to remember content.
14. Don't Play Constant S.E.O. Catch-up Every time an S.E.O. whiz kid comes up with a trick to beat the search engine algorithms, the experts at the search engines change their criteria. This means you're constantly playing S.E.O. catch-up. Good for the whiz kid, not so good for you. And have you ever wondered how all those search engine optimizers can guarantee you, and everybody else they are selling, top billing - kind of hard to believe isn't it?
15. Show Me What To Do Anybody who has ever spent the night before Christmas trying to decipher the arcane instructions provided by the manufacturer of the bicycle you bought your kid, or the bizarre graphics included with the do-it-yourself kitchen you bought from ?you know who?, knows that there is nothing like a good video to explain how Part A actually does fit into Part B.
16. Even Cows Have Brands If you've got a business, you've got a brand. We're not just talking about a logo. We're talking about every thing you do: your website, your print collaterals, everything, including how you answer the phone. You do answer the phone don't you? If your website design firm doesn't get it, if they aren't creating a brand personality, what are they doing?
17. Lost In Space Ever go to one of those websites that's impossible to navigate. Maybe the navigation system doesn't work in your favorite browser, or maybe the navigation system is so confusing visitors get lost in cyber-content-hell. Information architecture, how people find the content they are looking for, is critical to creating a satisfying user experience.
18. You Can Have It Both Ways Remember when your mother told you, you couldn't have dessert if you didn't finish your broccoli? Sounds like those know-it-all search engine gurus telling you that you can't have multimedia on your site. Well you're a big boy now, and if you want that multimedia hot fudge sundae you can have it. And you can also have all the good-for-you search engine friendly copy too. Who said you couldn't have it both ways?
Every day we're exposed to so much confusing advice about fat loss that it most likely feels like your brain is going to burst open... Believe me, I feel your pain! The know-it-all "gurus" say eat low carbs, while others say eat high carbs. Or you might hear someone say that "calories don't count", while others say "count your calories". Next you'll hear someone say eat high protein, and then another one says that you are eating too much protein and it's bad for you. Have you ever heard someone say eat fat to lose fat? Is that a load of Carp, or what??? Oh my Gosh!!! All these so-called "experts" argue back and forth, and the funny thing is that they actually believe in the Carp that are putting out there... They almost make it sound completely logical. They'll even fill your head with long lists of scientific evidence and references to back up their claims. So who do you believe? My workout trainer always told me to eat protein after a workout routine, he was right! That protein gave me a newfound source of strength I never had before, all the while allowing my body to release the fat during my workouts... He said, "Make sure that you eat protein no more than an hour and thirty minutes after my workout was over." You see, at that point after a workout the body's muscles are craving protein. It's that source of fuel that goes directly to the muscle to stimulate growth, and assist in burning up all that unwanted body fat, while you nourish your soul and provide rich resources to your body, while you feed the very same muscle groups you just exhausted during your workout. It's a widely know fact that a person should have one gram of protein for each pound of body weight daily. So if you are 150 pounds, you should have at least 150 grams of protein so the muscles are always in a growth stage, and the body fat content and percentages are in a declining stage. An excellent source of protein can be found in many vegetables such as spinach. I add spinach as a base to many of the meals we have, putting protein based wheat pasta over it, covered with meatballs and organic tomato sauce. I also increase my daily protein intake by making up a whey based shake, adding 20 grams to my counts and for the mid-day snake, I suggest adding in a protein bar, found at all health food and supplement stores. You can expect to add 20-35 grams per bar to your protein counts doing this alone. This article is to help the Average person clear up the most common misconception associated with Weight Loss, Body Fat, and Muscle Development.
Both Jerry Bader & Doug Wellens are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
Jerry Bader has sinced written about articles on various topics from About Branding, Marketing and Computers and The Internet. Jerry Bader is Senior Partner at MRPwebmedia, a website design firm that specializes in Web-audio and Web-video. Visit http://www.mrpwebmedia.com/ads, http://www.136words.com, and http://www.sonicpersonality.com. Contact at info@mrpwebmedia.com or telepho. Jerry Bader's top article generates over 6600 views. to your Favourites.
Doug Wellens has sinced written about articles on various topics from Food and Drink, Lose Weight and Web Development. Doug Wellens is a fitness expert and now writes for several Weight Loss and Wellness companies to educate people on the many benefits of proper exercise and nutrition. Download your free Fat Loss Report. Doug Wellens's top article generates over 12100 views. to your Favourites.