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[F197]Film & Video Production

by Mark Griffin, Mar

and how incorporating a video production into your website is remarkably easy and efficient at

driving new sales.
Ok, so suppose you've bitten the bullet, quickly and effectively filmed some great new video

content and easily added it to your website which looks fresh and dynamic.
But isn't there a problem? As a typical small to mid sized B2B website your website traffic

figures probably aren't as high as you'd like - maybe hundreds per month for example and hardly the

hundreds of thousands that flock to sites like youtube every day.
So how can you and your company cut yourself a piece of this action? Well let's think sensibly

about it - when you want to meet a lot of people you don't go a desert island do you? No you go to

the centre of the nearest big city because that's where everybody is! Well, we need to do exactly

the same with our video website content i.e. take it beyond the website and into online communities

where your consumers spending time surfing, chatting and buying.
So how is this done and how do you cut through the noise of everyone shouting for attention -

especially without big budget advertising?
We call this seeding your content across the web and its all about planting links to your video

content in high traffic relevant areas communities online where potential customers are likely to

find it! Where are these places? Well think about your consumer's lifestyles and areas of interest

and you'll find them in online communities around these topics - whether its youngsters chatting

each other up on My Space or Global Grannies planning their next backpacking holiday on Trip

Advisor. Also to maximise the power of your video content there are certain tactics you can use

which are outlined below. Please note, all tactics MUST be ethical and follow the policy guidelines

of the communities your are approaching ... so when you are posting links to your videos in online

communities:

Use teaser videos of up to 30-60 seconds or less to draw people in i.e., less is more in this

case as people's attention spans are extremely short!

Use every hook you can, e.g., catchy titles (NB also make sure the exact middle frame of your

video is interesting as sites like YouTube use this as a thumbnail to grab attention!)

Get onto recommended pages e.g., with YouTube by getting mentions on blogs and in forums (e.g.,

Linkedin or Ecademy) and even formenting controversial debate which attracts attention!

Don't forget to share - send to all your contacts and incentivise them to pass on and

recommend

Use Calls to Action to direct the viewer to what they need to do next

Always keep things simple. Unless we're reading a novel most of us like plain and simple

English

Yse unique tag words to keep your videos together i.e., this way they appear all together on

key sites like YouTube.

These are just a few initial suggestions that will get your video production content going

with a bang and attract lots of new traffic to your site - so tell you sales team to stand by.

There are several things that go into the production of one of these videos. A lot of planning and marketing skills are needed to ensure that everyone will view the video and send it to their friends. If a video is just thrown together at the last minute, it will usually have much poorer results. Here are some of the top video production tips to help you shoot your own video.

Tip #1: Brainstorming

Whenever someone tries to come up with a new video commercial, they must brainstorm new ideas. Unfortunately, this is one of the video production tips that many people don't know. Don't throw out any ideas that don't seem worth while, just keep coming up with as many ideas as you possibly can, and then pick the one you like. You may just change your mind about your idea later on.

Tip #2: Set Up and Preparation

More often than not, your commercial will require some sort of environment that you need to prepare. It may be a table or a background, but it should be ready to go before you start shooting. If you follow these video production tips you will never allow a clip if you are spending much of your time trying to organize your materials instead of speaking or demonstrating.

Tip #3: Speak with Enthusiasm

One of the most effective video production tips is to speak with enthusiasm. The idea here is that if you are not excited about your product, no one else will be either. Always wear a smile and speak confidently so that people will trust you, and therefore your business.

Tip #4: Sound and Equipment Test

Before you begin to shoot you should always do a sound and equipment test. This is one of the most overlooked video production tips. If you don't do these checks it is likely that you will have to go back and reshoot to fix the problems later. Make sure that you are talking clearly enough for people to hear you, but no so loud that you are shouting.

Use these helpful video production tips to make your own video production. There is a lot more that goes into production, however, so you will want to research more if you want to learn how to make one. Once you have completed your internet video you will notice how much attention it actually draws to your business. The more customers it draws, the better your video was.

*There are many things that go into making an internet video for commercials. Make sure get all of the equipment you will need for shooting, and some microphones to enhance the sound quality. Once the video is shot you will have to go back through and edit it. You may also have to invest in a good marketing strategy to make sure people see the video.

Article Source : Baby Development In The Womb

About Author

Both Mark Griffin & Mark Wooden are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.

Mark Griffin has sinced written about articles on various topics from Video, Web Development and Customer Service. WebVideos Ltd. are a London based Company that create Professional Web