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[F234]Find A Loan Officer
by Gray Rollins, Gra

Loan officers come in all shapes and sizes. They generally tend to specialize in either mortgage loans, commercial loans, or consumer loans. For the purpose of this article, I'm only going to be addressing mortgage loan officers. These men and women can be your best friend or your worst enemy. They want you to get your loan. They also want you to get the home of your dreams. So in the beginning of the home buying process when they are giving out money they really do seem to be the best friend you can have on the planet. However, that relationship can go seriously wrong if you and your loan officer do not temper your wants with your needs and fit them into your budget in a manner that allows for contingency planning.

In plain English, what I just said is this. If you have a loan officer that is giving you more money for a house than you can really afford to pay back, they really aren't being the friend you thought they were. We all get stars in our eyes a bit when we're shopping around for the perfect home and I can think of very few people who have ever looked at a really nice house and said you know that's just too nice for us, we don't deserve all that. I know I've never said it. We all want the best house for our money. We want our kids to go to the best schools and we want the really nice huge backyard for our kids and their friends to play in. The reality is that often what we want and what we can realistically pay for are two entirely different things.

Unfortunately a loan officer can suggest things like interest only mortgages or adjustable rate mortgages or countless other things that will ultimately lead us down the path of financial ruin. I'm saying all of this not because all loan officers are bad or even that most are, but to warn you to make sure you are aware of what you are getting into when you get your loan. Chose your loan officer wisely, ask questions, get references, and make sure you read the fine print.

Now, I'll get to the best friend part. If you have a loan officer who shoots straight and tells it like it is, you've found a golden friend and you should work hard to maintain that contact for the next major purchase you decide to make in your life. You see, if you find a loan officer such as the one I've mentioned above, you have found someone that can act as an advisor for your financial situation. Someone who can help you make the decision on whether you are adequately prepared to buy up or if you should stay where you are a little longer. He/She will also be the one to tell you that while you may be approved for XYZ dollars, it may not be wise to put it all into your home.

The bottom line is that the unexpected happens every day, a good loan officer can help insure you have the tools in place to be prepared. A good loan officer will strongly advise you not to overextend yourself financially just to get a house that you cannot really afford, although at the time you will think he/she is your worst enemy.


People try to self sell their homes to avoid the cost of a real estate agent. But when they come across people who put offers blindly and get stuck with low standard offers they go in search of a loan officer. As normal people are usually unaware of the mortgage lending standards, you as a loan officer can benefit a lot from being in the scene. A good loan officer should always maintain relations with property owners, so that when they decide to sell their property they know that they have a good loan officer on their side. They can offer the buyer to get the loan via that officer.

Loan officers working for mortgage companies are always willing to help the sellers in dealing with the buyers as that helps them create a relation with the buyer. These increase the chances that they will get to finance the home loan. Always remember that as a mortgage loan officer you are on commission basis. All that you earn is only when the loan closes. People also will trust you as they know you will assist them fully in getting a potential buyer.

As a loan officer you should always be willing to meet at any prospective place the buyer desires. Say it is his/her home, your own residence or the buyer's office. This creates an air of trust and generates a sale for you. It shows the buyer that you and your company are interested in getting the deal done. Convince them in a manner that it may seem the deal being useful to them and not you. When you are going to make a sale the more services you offer generates more chances of further deals for you.

It's much better if you stay in touch with a couple of real estate companies. Most homes that are for sale tend to be listed with real estate companies who have name recognition, market share, large advertising budgets, business relationships with mortgage lenders and trained agents to represent those homes, hold open houses, and finagle with prospects. Agents have some level of experience dealing with people, overcoming objections, selling and closing the deal. This way you can dominate the home selling process, earn high commissions and save time in the most intelligent manner.

Always remember that a home or a land is a product people always want. You can earn benefit if you roll out the marketing plan with immense intelligence. Be sure to mark out the high aspects of your plans in front of the buyers. People are always interested in deals that benefit them.

There always is competition. Beat you competitors by giving your customers/buyers a friendly deal with good terms. If they get benefits and trust from you they won't go towards any other loan officer. These few thing if remembered and acted upon well can lead towards the success of loan officers.
Article Source : Pg. 301

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Both Gray Rollins & Joe Pahl are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.

Gray Rollins has sinced written about articles on various topics from Property Investment, Guide Guitar and insurance agents. Gray Rollins is a featured writer for LoanOfficersPro.com. To learn more about and for our. Gray Rollins's top article generates over 368000 views. to your Favourites.

Joe Pahl has sinced written about articles on various topics from Marketing Campaign, Real Estate and Finances. Joe Pahl is a marketing consultant and co-creator of the Loan Maker Gold System for Loan Officers. To learn more marketing strategies targeted at loan officers and orginators, please visit. Joe Pahl's top article generates over 2900 views. to your Favourites.
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