Print Article for : Engine Marketing Optimization Search

Your Online Guide » Search Engine Optimization » Search Engine Marketing

[E248]Engine Marketing Optimization Search

by Terry Stanfield, Ter

Search engine marketing is the process of using search engine optimization to make sure that your webpage consistently is at the top of the heap when customers and client do an Internet search for terms that are related to your product or service. When search engines send out spiders or bots to collect information about different websites that is then used to decide which web pages show up first in search listings these spiders and bots are looking for search engine optimized content, or SEO content. SEO content drives search engine marketing by repeating certain keywords or key phrases a certain number of times.

When the search engine spiders and bots pick up those keywords or key phrases then they put that webpage higher in the search listings then pages that don't have SEO content. SEO has become very important to businesses in the last decade because no matter how much you spend on advertising when you're doing business on the Web your webpage needs to be at the top of the search listings page. Search engine marketing can target the major search tools that people use like Google or Yahoo so that you can be sure your webpage will show up somewhere near the top whenever anyone searches for a keyword or key phrase that is found on your website.

SEO content needs to be original though, just copying and pasting the same paragraph over and over won't help you with SEP. The spiders and bots are programmed to not list sites that repeat the same word or the same phrase over and over. So if you were planning on taking one paragraph or one page of content and using that for search engine marketing it won't work. For effective search engine optimization you need to have original SEO content.

If you want your website to really be successful good SEM is the key. Lots of companies place online ads and online ads can be effective at reaching particular target markets but when it comes to sheer numbers the highest number of hits that you will get to your site will come from SEO content and using search engine optimization in creative ways to get your webpage listed higher up in the search rankings.

Studies have shown that a majority of people will never click past the first page of search results when they search for a certain keyword or phrase so you have to make sure that your webpage is at the top of the search results page in order to get the most visitors to you site who are looking for the product that you sell. Using search engine optimization can be tricky until you get the hang of writing SEO content and using search engine marketing but once you figure out how it all works or hire a professional to show how it all works you'll be amazed at the increase in traffic to your website that you will see.

Internet marketing optimization - more commonly called search engine optimization (or SEO) - is a set of techniques, tools and methodologies you can leverage to get your site noticed by the people who matter most to you or your business. Whether you are looking for would-be buyers of your product or service or just have something wonderful to share with the world from your website, SEO is the only way to get people there short of paying for advertising.

Here are 7 of the most important internet marketing optimization factors:

1. Start by clarifying the true goals of your website:

Many days, weeks or years ago, you or someone in your organization set out to build a website. Whether the site is new or was built long ago, you now face the a question that is of utmost urgency: why do we have this website and what do we want to do with it? You would be surprised to learn how many firms and individuals never sufficiently answer this question for themselves. You must define the goals of your website so that you can determine exactly what it is you want visitors to do once they arrive. If you don't know what you site represents, how can you expect search engines to find it and classify it properly?

2.Identify the keywords for which you should optimize your site:

Think about it from a search engine's perspective: its job is to connect the right content with the right searcher, serving up the content it finds in order of priority from best/most relevant to worst/least relevant. The way they do this is to first use "bots" (automated agents) to constantly scour most of the site on the Internet. So, when the bots get to your site, what will they see? How will they know how to classify your site? The only way is to make your site rich in the keywords most relative to what you do. So, short of "stuffing" your site (an SEO no-no) with keywords, pack your site with plenty of well-written, keyword-rich content that tells bots how to classify your site.

3. Fortify your site with the right meta tags:

Meta tags are, in essence, information about your site that only search engines see but that humans do not. There are many types of meta tags, but the ones you need to make sure you have properly covered in your internet marketing optimization efforts are: meta description, meta title, and meta keyword tags. Make sure that each of these is under the maximum character length and that each strategically includes your target keywords.

4. Submit your site to top search engines and directories:

One of the easiest ways to cut your teeth in search engine-optimizing your site is to submit it directly to top search engines and directories. Google, Yahoo! and the other major search engines have FREE services for submitting your URL/web address. (See my blog for details on how). The Open Directory Project and Yahoo! Directory also allow you to apply for consideration for inclusion in their directory services.

5. Add fresh content to your site regularly:

Search engines love fresh, quality content that is updated regularly. I suggest making a space on your site for recent articles, blog entries or news blurbs. Then, update that content frequently. Search engines will reward you with more frequent visits and better rankings. Also, having fresh content on your site also encourages Webmaster of other sites to link to your site (i.e., to form backlinks).

6. Get more backlinks to your site:

Speaking of backlinks: you can never have too many! Backlinks are merely links to your site from other sites. Backlinks are more valuable when: 1. you have lots of them; 2. the links themselves include keywords for which you are optimizing your site;. 3. the sites that are linking to your site are themselves well-regarded by search engines (e.g., have a high Google PageRank).

7. Have a compelling call to action:

Once you do all of this work to get people to your site via better search traffic, make sure you offer them something compelling to do once they get there. This is often referred to by marketers as a "call to action," and your site needs one. So, make sure you make it clear to visitors what you most want them to do once they reach your site. Then, make that call-to-action so compelling that they will not be able to resist taking it.

Optimizing your website for maximum search is not difficult, but it does require careful consideration. Take these 7 factors into account and you will be doing better than 95% of the websites with whom you are competing for traffic.

Article Source : Search Engine Marketing

About Author

Both Terry Stanfield & Jed Jones are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.

Terry Stanfield has sinced written about articles on various topics from Birthday Party, Diabetes Treatment and Dog Care. Before you do anything go to Terry Stanfield's site for information on and related info about