Many people have the misconception that publicity and advertising are the same things. While both publicity and advertising can play important roles in an organization's overall marketing plan, they are very different. The three primary differences between publicity and advertising are (2) control, (2) cost, and (3) credibility.
Control Advertising is a controlled form of communication, whereas public relations is uncontrolled. When you run an advertisement in a print publication, you purchase a specific amount of space on a page to run in a particular issue of the publication. You may even be able to specify that your ad be placed on the top left corner of the sports page. You control the content of the ad as well.
With publicity, you don't dictate when, where, or if your promotional messages ever see the light of day. You can send a news release to a print publication, and the editor or journalist who receives it might see value in it and print it in the next issue. He or she might really find the information appealing and interview you for a cover story. However, your news release might just as easily end up in the garbage can, depending on its relevance, timing, or a number of other factors.
Cost The control that you get with advertising doesn't come without a price. The reason that you can specify when and where your advertisement will run is that you pay for the space, airtime, or bandwidth that it occupies. You are able to control the content because you also pay to have the advertisement itself created. Some advertisements can be produced inexpensively, and others are very costly.
When you are trying to generate publicity for your business through public relations efforts, the only cost is the manpower that it takes to create the documents that you send out to the news media and the costs of delivering or shipping. It is much less expensive to send a photograph and a news release to a magazine editor than it is to create a 4-color, camera-ready magazine ad.
Credibility With advertising, you are able to make sure that the exact message that you want appears in the media exactly as you have specified. When consumers see an advertisement, most of them are aware that it is a paid promotion. Some consumers tend to be a little bit suspicious of advertising messages for this reason.
However, when your local newspaper runs a feature article about your business as a result of a news release that you sent to the editor, consumers generally don't stop and think that the story started with a promotional message from the company. A story in the newspaper is generally considered to be much more credible than an advertisement in the newspaper. The reason for this is the third party endorsement effect associated with having someone outside your company saying good things about it.
The best marketing plans include a mixture of advertising and publicity. It's important that you understand the differences between these two forms of communication so that you can make sound decisions about the ideal mix for your organization.
1. Hire a professional moving van to relocate your stuff 2. Rent a U-Haul and have it sit curbside while you pack or unpack. 3. Having wasted time using a rented storage shed.
Then in the late 1980's, moving pods were invented and a new solution for the self moving crowd was created.
What's a Pod?
POD is short for Portable on-demand Storage system. Simply defined, a moving pod is portable storage delivered to your location and allows the user to pack at their own pace. The pod then gets moved to the end location and unloaded directly to the house. A POD can also be stored at a storage facility until it is needed.
Different Uses of PODS
Although moving pods are mainly used in moving from one location to another, other uses exist for them. 1. Short term storage of items which are unnecessary at the time. 2. Construction storage. 3. Valuable space when clearing out a house or during clean up.
Pods and Storage
Storage units and moving pods are much alike but there are a few differences to them. 1. The moving pods can sit at the site to give easy access. 2. Storage units require driving time to get there. 3. Your Pod doesn't have business hours. 4. Pods can be relocated without repacking anything inside.
Pods and Door to Door Moving
One main advantages of moving pods is not driving a truck to the new location. Door to Door movers, like ABF can do the same thing. But, this is where the similarities end. 1. Pods take less room than a trailer. 2. Pods don't require ramps or steps since they are level with the ground. 3. Pods are better suited for local moving where a door to door service is mainly long distance. 4. Moving pods can be packed and unpacked without a deadline for pickup.
Pods and Rental Trucks
One main draw of both rental trucks such as U-Haul and Pods is the ability to know how, where, and what has been packed. Beyond that, it's all different and here's the reason. 1. You use your own lock making moving pods more secure. 2. There are no ramps or lifts with moving pods. 3. There is no driving to move the pod. 4. There is no 24 hour renew limitation with moving pods.
With many similarities to other moving methods, the ease and use of moving pods can make them worth the cost. This especially counts for local and short term needs.
Both Mary Gormandy White & Laura Buckley are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
Mary Gormandy White has sinced written about articles on various topics from Interview Questions, Careers and Job Hunting and Advertising Guide. Mary Gormandy White is Director of Continuing Education and Corporate Training at Mobile Technical Institute . She teaches seminars. Mary Gormandy White's top article generates over 18100 views. to your Favourites.
Laura Buckley has sinced written about articles on various topics from Auto Insurance, Trucks and Home. The secret to saving money is to Shop & Compare prices and services. Save yourself valuable time, hassle, stress and money of. Laura Buckley's top article generates over 74000 views. to your Favourites.