Search Engine Optimisation for London is similar to ordinary SEO, with a few tweaks! If your business is based in London or your website targets businesses or consumers in Greater London, you could use this to your advantage when optimizing ( http://www.accuracast.com/services/search-engine-optimisation/implementation.php ) your website. This article explains how. Targeting London businesses Most companies based in the capital are spoiled for choice when selecting a provider of services ( http://www.accuracast.com/services/ ). Companies that are not local to London face a disadvantage in some ways, since they need to travel to meet their clients and the clients will always favour a local provider if all else is equal. The perception is that a local provider can fix problems quickly if something goes wrong, will be in tune with the needs of other local businesses and will have lower delivery charges. The best way to use this to your advantage is to advertise the fact that your business services London specifically, or has a local sales or support centre. Advertising ( www.accuracast.com/services/ppc-management/google-adwords/ ) and marketing materials can be designed to highlight specific parts of the city that are serviced, thereby improving the sense of being local. References to local issues such as tube delays or congestion charge often jive well and are remembered longer. Targeting Londoners Londoners are constantly exposed to ads - in the tube, in the bus, on the road and online. They tend to be busy, picky and shrewd. This behaviour stems from living in any big city for a long time. It also indicates shorter than average attention spans and a greater propensity to identify with brands, shop within their own comfort zones and yet readily switch loyalties. Advertising products to Londoners should therefore focus on branding ( http://www.accuracast.com/services/search-engine-optimisation/re-branding.php ) and repetition across multiple media to combat the problems of ad saturation, highlighting features, prices and competitve edge in an easy-to-read format. Flashy messages will attract attention, but will also be forgotten much faster in London if they dont hit the desired target as many other ads fight for attention. SEO for London Search engine optimization for London ( http://www.accuracast.com/services/search-engine-optimisation/ ) businesses and consumers should always work along the principles discussed above. Specific recommendations when optimising a website for London are: ?Use area names in your Title Tags. E.g. "Gardening services for South London", or "Highgate Chinese Food Delivery and Take-away" ?Use location names in your Description Meta Tags. This will allow Google users to see at once on your listing that you service their area. ?Clearly state which parts of the city you service. You can do this graphically, on a map, but it is recommended to also provide a text list for the search engines to pick up ?If you use local photography or images on your site, be sure to label it correctly in the Alt Tags ?Your home page should ideally mention at least the main geographical areas you service. This will be picked up by Google, MSN etc and will greatly help your search engine optimisation for London. Search engines prefer local targeting MSN, Google and Yahoo! have recently displayed increased favour towards local listings. This is not only obvious when users search with Google Local or MSN Local but also when the results viewed by users in England are vastly different from the results viewed by someone in France. Keeping this in mind, businesses will only help themselves by gaining further favour from the search engines when they clearly state their geographical service spread and location of their sales and support offices. If you need help targeting your website at London or any other local areas through search engine optimisation, feel free to contact us for a free quote. ( http://www.accuracast.com/contact/quote.php ) Other articles to read: ?Rethinking why you built your site in the beginning ( http://www.accuracast.com/seo-weekly/rethinking-site.php ) ?Google AdWords Quality Score for Landing Pages ( http://www.accuracast.com/seo-weekly/landing-pages.php ) SEO Weekly (http://www.accuracast.com/seo-weekly/ )
Post Writing - Content Creation Discipline
By that, I mean you want to draw in people who want exactly what you offer. That requires a disciplined approach to content creation; - Research and consider carefully what your post is about, and know why you are writing it - the objective! - Identify the keyword phrase/s that people are using to find information relevant to the topic you will write on. - Ensure you place keywords in the post title, and early in the first paragraph, with some additional emphasis on the words, such as bold / italics. - Include "exact match" keyword phrases throughout the body of the article. - Add tags/slug i.e. a short list of specific relevant keywords - this may be used in the post page Keyword meta-tag. - Write a concise Excerpt, loaded with keyword phrases - this may be used in the post page Description meta-tag. - Use the Spell Checker!!! This article may be the first introduction a potential client has with your business.
Remember that "You NEVER get a second chance to create a first impression!"
Business Blogs Should Inform & Educate
In a business blog, which is there to inform & educate potential clients about aspects of your business, try to provide useful information, without a blatant sales pitch. By all means, encourage readers to "Inquire about Free Personal Advice" or "Contact us for More Information" but don't overdo the sales pitch. Your goal is to convey your depth of knowledge and experience, and build credibility.
Blog Search Engine Optimisation
To maximise the penetration of your Blog posts, it is not sufficient to just write it and forget it. You need to ensure that your Business Blog is properly "optimised" to produce unique, accurately categorised, and clearly labelled content. This requires a SEO package implementation on your blog to ensure that your Posts, static Pages and Category pages are UNIQUE! We think Wordpress is the fastest and easiest blog platform to customize. It also has a comprehensive array of free SEO options, and following comments are specific to Wordpress.
This is best done dynamically, with installation of plugins that provide automation of; - HTML Page URLs - using mod_rewrite to generate verbose, keyword-rich page file names. - Page Title Tags - if you write good post titles, these can be used verbatim in the Title Tag. - Page Description Meta-Tag - uses the post Excerpt, or the first 20 words of 1st paragraph. - Page Keyword Meta-Tag - used the post Tag or Slug to generate keywords.
Accurate Content Cataloguing Pays Dividends
The combined impact of attention to detail in posting generation and publishing, plus Search Engine Optimisation finesse on the page production, will deliver dramatic improvements to blog traffic. At the same time, it wil ensure that visitors get exactly what they were seeking due to the resulting accuracy of your content cataloguing efforts.
That will encourage them to bookmark the site, or specific page, and to come back looking for additional details.
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