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[E327]Everlast Only Love Can Break Your Heart
by Marvin Cloud, Mar
Since a survey conducted by the Census Bureau shows that in every age group except 25 and under, the proportion of divorced people exceeded one in eight, and for those 40 and older it exceeded one in three, one may conclude a parallel between marriage and business. Mark Hendricks, (Entrepreneur Startup Magazine, March 2006) states, "The SBA, using U.S. Census Bureau data, reports that almost half of new firms with at least one employee survive beyond four years."

One can conclude that if almost half survives, then a little more than half fails. Successful businesses, whether they ply their wares online or offline, exemplify the same characteristics of successful marriages or relationships.

As a student at Sam Houston High School in Houston, Texas in 1976, my first love, Pamela, taught me some very valuable lessons that surprisingly caused me more success in the area of business than in any other area of my life. Please keep an open mind because great discoveries of life come from unexpected sources and the ability to look at old things in a new way.

Here are the remaining three lessons that if applied, may give you great personal and business value.

4) Where Your Heart Is, Is Where Your Treasures Lie

Pamela and I spent most of our free time together. When not talking on the phone together, or going out on dates, like the song "Georgia" she always stayed on my mind.

Consequently, I see some people who say they are in business, but spend so little time thinking about and cultivating their product or service. You can find out where a person's heart lay by seeing how that person invests either time or money in their relationship.

I don't begrudge an occasional pizza in, or even handmade gifts, but real romance comes along when you show someone you care by investing some money in its maintenance. Kevin Wilke, co-founder of Nitro Marketing in explaining "The 90% Rule!" says that 90% of your success will come from your mindset and 10% will come from knowing "how to" do something.

Successful relationships like businesses are not haphazardly thrown together -- in addition to good planning, the saying "it takes money to make money," is a reality. Spontaneity has its place, but for the long haul, nothing works better than day-to-day planning and organization.

5) And They Call It Puppy Love

No one knows your true heart or motives as well as you in regards to your relationship and what you hope to get out of it. As the founder or initiator, only you know the parameters of your business -- although everyone else sees how you treat it.

If you consider it as a serious business, then do not treat it like a hobby (puppy love). Merriam Webster describes a hobby as "a pursuit outside one's regular occupation engaging in especially for relaxation."

If your business seems like a hobby (not really making money although you find it relaxing) it may just be "puppy love." Sooner or later you will find yourself moving on to something else worthy of a strong committment from you.

6) Know When To Hold Them And When To Fold Them

The fear of failure keeps many people from a committed relationship, just like it keeps them from starting a business. Unfortunately, sometimes things just do not work out.

Many successful business owners found success only after trying several other things that did not pan out -- but learned from their earlier mistakes. Alas, as much as I loved her, Pamela and I broke up a year or so later, but please don't weep for me.

The lessons we learned as a young couple served me well in the 24-year marriage that followed a few years later. And, as a bonus, Pamela and I remain good friends 30 years later.

The old adage still rings true, especially in business. "If at first you don't succeed, try, try again." You may want to add, "Because experience indeed is the best teacher."

Business owners should know that an uncanny parallel exists between business survival and the survival of a marriage. A nationally representative survey conducted by the Census Bureau shows that in every age group except 25 and under, the proportion of divorced people exceeded one in eight, and for those 40 and older it exceeded one in three.

Contradictory information subsists concerning the failure rate of business startups, but Mark Hendricks, (Entrepreneur Startup Magazine, March 2006) states, "the SBA, using U.S. Census Bureau data, reports that almost half of new firms with at least one employee survive beyond four years." But it stands to reason that if almost half of new businesses survive, then a little more than half fail.

From my personal experience, I know a successful online business or home business exemplifies the same characteristics of a successful marriage or relationship. In 1976, as a student at Sam Houston High School in Houston, Texas, my most valuable education came from my first love, and I pass six lessons along to you in hopes that you receive great personal and business value from it.

1) Everybody Deserves What They Desire.
My first "real" girlfriend came about in my senior year in high school -- most of the girls I liked, saw me as their brother. Nevertheless, seeing couples being cozy, boys carrying their girlfriends' books as they walked to class, and sharing a coke or a kiss, always appealed to me.

Being politely turned downed never stopped me from "dreaming" about the day when I would have a girl of my own. Much in the same way I fantasized about untold riches and the finer things in life after reading success stories found in Entrepreneur Magazine, Income Opportunities and other business periodicals.

In fact, dreaming helped me to believe I could take $20.00 at age 20 and start my first publishing business which 14 years later was grossing $500,000.00 per year. It all stemmed from accepting as truth that I deserved more than I had and could have what I desired.

2) Good Things Come To Those Who Take Action.
My fortune changed the day Pamela walked into the women's store at the local mall which employed me as a porter (a lesson itself in humility). Catching my eye several times at school, she stood out as a cutie pie -- maybe even out of my league.

Approaching her would be uncharted territory for me, and made me very apprehensive. Being at work, the atmosphere betrayed my confidence, and a million other excuses filled my head telling me why I shouldn't speak to her, although my heart told me, "now or never."

Business counselors will advise you to save a minimum of six months' income, secure financing, develop an extensive business plan, etc. However, the majority of the people I know who own and run successful businesses ran counter to this advice because they knew action begets action.

3) A Poor Dog Won't Wag It's Own Tail.
In the old days, a gold prospector's first concern centered on protecting his interests; to let the world know about his business; that he saw it first; it belonged to him and him alone. These early entrepreneurs knew they needed to keep competitors from stealing what rightfully belonged to them.

In many cases, it was simply a sign at the beginning of an opening in a mountain, while others either directly or indirectly put out the word in the community. Either way it was a lesson in marketing that I subconsciously applied to dating that when applied later to business taught me several more valuable lessons.

I asked Pamela for her phone number; we chatted a few days later; I asked her to "go with me" and she said "yes." One of the first things I wanted to do was "market our relationship" by giving her a "promise ring" to let the world know she "belonged" to me, to "stake my claim," so to speak.
Article Source :

Marvin Cloud has sinced written about articles on various topics from Business Plan, Fishing and Writing. Marvin D. Cloud provides a at mybestseller.com. For a free writers' workbook and online marketing tips, go to. Marvin Cloud's top article generates over 33100 views. to your Favourites.
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