Well, you increase your chances that they will continue reading once they reach the end of your article if you keep your momentum going straight through the article and into the resource box (aka the author bio).
In that way, the thrilling conclusion is not the last line of your article, but rather the last line of your author bio box where you give your link to your website.
It's actually not that hard to create a customized resource box. By going just a few steps beyond your standard, generic author bio box, you can capitalize on the momentum you build in your article and garner more click-throughs to your website.
Here's how:
1) Start with the basics--create a strong basic resource box. In your basic author bio box you would give 4 bits of information:
*Tell your name.
Including your author name is a great way to show professionalism and ownership of the article, establish a personal connection with your reader, and build credibility as an expert in your field.
*Provide a little information about yourself.
Why should the reader regard you as an expert in this topic? Remember, in your article you cannot give your credentials or talk about how great you are, but the resource box is the perfect spot for that information!
By telling a little bit about yourself, you build reader confidence, and you establish a personal connection with your readers. The more comfortable the reader feels with you (knowing that you're an actual person with an expertise in this topic), the more likely they are to make the leap from your author bio box on over to your website.
Sometimes I see folks skipping their name and bio info and just jumping straight into a sales pitch, but I would encourage you to take the time to make a more gentle (and subtle) transition from your article to trying to lure folks to your website.
*Give the reader a reason to click through to your website.
If you've just met a person that you'd like to get to know better, you might entice them to have a more extended conversation with you by inviting them out for coffee or taking them to lunch.
The same concept holds true with your author bio box--what can you offer your reader that would inspire them to click through to your website?
*Include your website URL (you knew that one, didn't you!)
The whole point of doing an article marketing campaign is to drive traffic to your website, so be sure to include your website address in your resource box.
2) Write an article about your area of expertise. The idea is to provide educational information in which you're teaching something valuable to your target market.
3) In the author bio box, make the transition from the article to talking about you and you business.
In a customized resource box, the article topic flows into the resource box so that the two are seamlessly connected.
The first sentence of your author bio box (the customized bit) should be related to the topic of your article.
Here are a few ways to do this:
*Address your target market in your author bio box.
Let's say you're a business coach, and your article title is "A Small Business Owner's Guide To Time Management".
Your resource box could start off "Small business owners know that saving time is saving money, so time management is key!" And then you would continue with your basic author bio box which tells who you are, why you're an expert, why the reader should click through to your website.
*Make the first sentence of your author bio box continue the thought of the last sentence of your article.
Let's say the last sentence in your article was, "Now you're ready to start restructuring your workday to maximize your efficiency."
The first sentence of your author bio box could continue that thought with:
"Restructuring your workday can help you achieve work/life balance and increase profits. Mary Smith is an efficiency consultant of the past 5 years who enjoys guiding business owners through the process of streamlining their work days to maximize productivity. To claim your free e-book entitled "100 Ways To Get More Done In Less Time", go to [Mary's URL]"
As you can see in the above example, you would put the customized part that you've created before the basic resource box.
That wasn't that hard was it?
Now you're on your way to creating a customized resource box that will maximize your click-throughs!
Like most income streams though, there are always people out there who do their best to take advantage of the system in any way they can to maximize their earnings. Exploiting systems by taking advantage of the shortcomings or bugs in the system is generally a short term deal. As soon as the supplier finds out that they are either not getting or not providing value for their service, they will very quickly close any 'holes' and fix the bugs. When you take into account the millions of dollars that are generated from Adsense ads each month, it goes without saying that Google will go to great lengths to ensure that their advertisers are getting good value for their advertising dollar.
With this in mind, if you intend to monetize your site with Adsense and want this to be a long term income strategy you need to be familiar with the terms and conditions. Lets strip away some of the 'legalese' and take a look at some of the policies, requirements and also the type of activity that may cause your account to be terminated.
* Up to three ad units may be displayed on each Web site page - that's pretty clear. You can have up to 3 ad units, regardless of size or placement, on each of your web pages.
* A maximum of two Google AdSense for search boxes may be placed on a page - again, that's easy enough to understand. The search boxes are the ones that allow you or your visitors to search the Internet or your web site using a Google Search box on your web page.
* A single link unit may be placed on each Web site page, in addition to the ad units and search boxes - the link units are a different format to standard adsense units. They provide just the link with no URL or additional text. You can have one of these in addition to your adsense ads and search boxes.
* A single referral button per product may be placed on a page - Google will pay you for referrals, but you are allowed only one referral link on each web page.
Those policies spell out what you are allowed to do. Now lets look at things you aren't allowed to do. From an advertiser's point of view, the quality of the page their advertisement is displayed on will bear a relation to the quality of the visitors who actually click on this page. This is one of the reasons you are not permitted to place ad units on pages that have no other content. The rule of thumb is that you should only be placing ad units on pages that contain some sort of valuable or useful content.
The reality is that it is in your interest to provide useful content. The better your content is, the more likely it is that it will appear higher in the search engines. This in turn brings you more traffic and the traffic you get is mostly people who are interested in the subject matter of your site. These also happen to be the people who are most likely to click on your ads simply because they have come to your web site looking for information and/or products.
Other things that you need to avoid in order to protect your account include:
* Never place ad units on pornographic, racist or hate related sites.
* Never place ad units on error, registration or 'thank you' pages. Remember, the advertisers want their ads on useful, relevant pages. Common sense should tell you that these pages are neither relevant or useful for advertising. It's a bit like placing an ad inside a cabinet. Nobody goes there looking for information or products!
* Never click on any of the ads on your website. This is considered fraud (for obvious reasons). If you do accidentally click on an ad, make sure you contact Google support immediately and let them know which page and the date and approximate time.
* Never place ads on pages that you display in Traffic or surfing/hit exchanges. This is mentioned in the policies and is not permitted.
Both Steve Shaw & Harpreettt are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
Steve Shaw has sinced written about articles on various topics from Article Writing, SEO Articles and Build Online Business. After you've created your customized resource box you need to get your article to as many publishers as possible. Steve Shaw created the web's first ever 100% automated. Steve Shaw's top article generates over 14800 views. to your Favourites.
Harpreettt has sinced written about articles on various topics from Marketing Campaign, Dumbbell and Health. . Harpreettt's top article generates over 22200 views. to your Favourites.