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[F79]Fashion Trends In India

by Priyanka Arora, Pri

Trends in women fashion though emphasized a romantic, womanly silhouette. The waist was brought back to its proper position, with hemlines being dropped. Fashion emphasized on the bust, while backless evening gowns became the norm. The female body was modified to a more contemporary tone, while having athletic bodies became a trend. The popularity of having slim and toned down bodies resulted into couturiers to manufacture what is now known as the sportswear. While the concept of '' was unknown then, boutiques were already making clothes known as being 'for sport.'

In the 1930s, Elsa Schiaparelli with Madeleine Vionnet rose to prominence. Both were known for their innovative designs while not shattering the fundamentals of fashion. Schiaparelli became popular with her black knitted white bow. She became known for her exciting designs since then. Some of her noteworthy creations were the desk suit complemented with drawers for pockets, and the shoe-shaped hat. She also made colored with flies.

Vionet on the other hand got her inspiration in designing clothes from ancient statues. She created classical gowns that more often than not seemed taken out of a Greek frieze. She also manufactured dresses that suited the body less the unwarranted accessories, in turn creating a flowing and stylish line. By the time she retired at the end of the decade, Vionnet had enjoyed a reputation among fashion industry movers.

By the end of the First World War, many changes in fashion came about. Short bobs became in, as well as pinafores worn above the knee. Corsets were gone, and women suddenly dressed like boys. The androgynous style soon became the in thing by 1925. Sportswear became hot trends among men and women, with popular designers Jean Patou with Coco Chanel helping popularize the athletic look.

Chanel was one of the most popular fashion movers of the era, as she was responsible for introducing chic and futuristic designs. She helped in making popular the bob hairstyle, use of jersey knit among women, as well as use of the little black dress. She also made popular the use of and knitwear among her clients.

Another popular French designer of the era was Jeanne Lanvin, who was responsible for introducing intricate trimmings, as well as impressive embroideries and decorations. By the middle of the decade she had manufactured an impressive line of products ranging from men's wear, sportswear, and lingerie.

Still another renowned designer of the decade was Jean Patou. While hers was never mainstream, Patou's was eccentric and original. She was known for her garments with clean lines, emphasized by luxury and practicality.

Men's wear became emphasized youthfulness and relaxation. Formality was being forgotten, as men preferred to show off their youthfulness. They wore short suit jackets, as well as short tuxedo, sweaters and short pants. Another trend was the London cut, made popular by the English tailor Scholte.

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