|
||
You're buying coffee. One label says this roasted mountain-fresh Colombian coffee is ideal for all coffee makers. But is it ideal for the coffee bean's maker, the farmer? Your choice is empowering. When you choose fair trade, you get more than coffee; you get the opportunity to enrich someone's life.
What Is Fair Trade?
Fair trade is an international alternative trading system designed to empower disadvantaged farmers, artisans, and labourers. The movement began 50 years ago when international aid organizations worked to help farmers and labourers in Africa break free from oppressive trading practices. These inequitable trading practices still exist today.
Farmers and artisans in developing countries rely on intermediaries for market information and trade. These middlemen usually pay less than market price and keep the producers trapped in a cycle of poverty. Small-scale farmers can't afford to produce the crop. They can't afford the overhead or their financing's interest rates. They abandon their farms, or, in the case of some cocoa producers, they “employ” unpaid workers, often children.
Through fair trade, farmers and artisans deal directly with members of fair trade organizations, bypassing the middleman and receiving a fair and sustainable wage for their work. According to the Fair Trade Federation, the goal of a member organization is “to benefit the artisans they work with, not maximize profits. By reducing the number of middlemen and minimizing overhead costs, FTOs (fair trade organizations) return up to 40 percent of the retail price of an item to the producer.” Producers receive a fair wage for their product, children are not exploited, and long-term relationships are encouraged to provide continuity in trading. Fair trade considers the enduring well-being of the person behind the product.
Who Decides What's Fair?
In Canada, the Fair Trade Certified logo is managed by TransFair Canada, a nonprofit organization that belongs to the international Fairtrade Labeling Organization (FLO). Use of the logo comes with very strict rules and terms, to which all members are bound by contract.
The Canadian Fair Trade Certified logo is applied to product-specific items only, meaning that the product, not the company, is certified as fair trade. On the other hand, the Fair Trade Federation logo identifies the company as a certified member. Two of the largest members in the US are Ten Thousand Villages and SERRV International.
The Fair Trade Federation and FLO monitor their producers and members. They ensure that the playing field of trade is level and fair. For the consumer, these logos assure that the goods are produced in environmentally responsible conditions and that the cultures and communities of the worker are respected and sustained.
Is It Working?
Yes. According to the Fair Trade Federation, sales for Ten Thousand Villages in the US and Canada between 1985 and 1998 increased by nearly $15 million, creating over 12,000 full-time jobs for artisans and farmers.
As more consumers use their purchasing power for social justice, large corporations consider the fair trade alternative. Currently, there are 117 Canadian fair trade licensees, and 44 source countries are registered with the FLO. Today's fair trade products include crafts, coffee, tea, chocolate, soaps, cosmetics, sugar, and fruit. Coming soon are wines, nuts, oils, and more.
A consumer in Canada buys fair trade and a child in Colombia goes to school.
That's a strong cup of coffee.
Organizations everywhere are starting to see the benefits of staging certain types of fundraisers. As you may have discovered through trial-and-error, some fundraisers are simply more successful than others. We all want to raise as much money as we can for our respective organizations, but there are times when we ought to give pause to other considerations.
Coffee fundraisers have been massively successful in the United States and beyond. It should come as no surprise, mind you. Everyone loves coffee, especially really good coffee. It is estimated that over 200 million people in the United States alone drink coffee on a daily basis. At approximately one dollar per cup, you can imagine how staggering the profits can be. Organizations have an excellent opportunity to tap into this market, and to brew up massive revenues for their respective ventures.
The difficult part of doing coffee fundraisers, is convincing people to compromise their morning coffee routines. It may sound absurd, but many people feel very passionately about the coffee they drink. From what I have been told by some of our readers, Canadians are absolutely fanatic about Tim Horton's coffee. The challenge for people involved in fundraising, is to convince people to try something new. We have to appeal to their thoughtful side. It is for charity, after all.
One of our friends has had tremendous success by putting a new twist on the traditional coffee fundraiser. Instead of offering people unimpressive gift boxes of coffee, why not consider selling bags of Fair Trade Coffee? If you are not aware of the Fair Trade movement, you should be. It is essentially an effort to ensure that farmers in developing countries are properly compensated for their labor and their products. The movement also tries to address issues regarding the environmental impact of certain farming practices, as well as local economic sustainability.
There is a significant percentage of the population in America that truly cares about what is happening in the world today. The environmental movement has been going strong for decades now, and people have become both active and aware of the issues that affect citizens in America and beyond. These conditions create a wonderful opportunity for fundraisers, as we can give people an opportunity to support two wonderful causes; the Fair Trade movement and your organization! Let your conscience guide you in your fundraising efforts, and help make trade fair.