Don't be cheap! Always go for quality! Hey, if you wouldn't buy it, why should anyone else?!
Take a good look at the product or service you're considering marketing and make sure it is top notch! Is is a good value for the price? If it's a ridiculous amount of money for something not worth a whole lot, then forget about it. How about the people that are recommending it? Have you done business with them in the past? Are they reliable? Can you talk to a few people who have bought the product? Are they happy with what they purchased?
You've really got to be certain you are recommending a good quality product, from a reputable company, which has great customer service.
This is definitely pretty darn important! As an affiliate, you're sticking your neck out there, every time you advertise or recommend the product or service you're linking to. You are in effect, endorsing them, so it's your reputation at risk! Be sure you're dealing with a company that deserves your trust and reflects well on you personally!
Be smart! Don't ever promote something that's going to harm your reputation!
The Second Most Important Rule
You better be earning a super dooper commission! If you're only being paid 5% or 10% per product sold...boy, are you ever getting the 'short end of the stick'! That's a low commission! You need to look for a company who's thinking about the life-time-value of a customer and is willing to give YOU a very high payout to keep you. You want to associate with a company who pays out around 60% of the net profit to their affiliates. You won't find an affiliate program like this on every website, you're going to have to really search for it! But that's allright. It'll be worth the effort!
With a good affiliate company, when someone joins under you, they get paid for every sale they make (just like you), and you get paid a percentage for every sale THEY make. Just think what would happen if you had a few really hot affiliates, who signed up underneath you and were making 10 sales a mont... you would be making a whole lot of money every month just on the work THEY did. As long as they keep selling, you keep getting paid!
Something else to think about...even if a company is paying out a high commission, if people don't buy from them, you're right back where you started! They've got to have a site which turns visitors into buyers; the site must have a good conversion rate! The site should have at least a 1% conversion ratio; meaning, that one out of every hundred customers you send to them, then turns into a sale.
Make sure you go with an affiliate program which has sales copy and website design that "makes you want to buy". After all, YOU are sending them the potential customers, but it's their job to turn those potential customers into buyers! More buyers, more money for you! Basically pretty simple.
Also, keep in mind your payout amount. If you are earning $50 a referral for one buying customer, you're doing okay.. but, if you are only earning a $10 referral fee for that one buying customer, you may want to rethink things.
Here Comes Rule Number Three, Short But Major Important!:
Match the product or service to the theme of your site. So if your site is about horses and horse products you don't want to be advertising music CD's or weight loss products (unless of course it is a weight loss product for horses!).
You need to target your clientele so that what you are selling or recommending, has something to do with what your visitors WANT. I can't stress this enough it's very important! Provide links, services and products, which are related to what YOUR visitors want!
I am continually astonished, that people build a site and then have products and affiliate programs that have nothing whatsoever to do with each other! DUH!!
The Number Four Rule:
You also need to be concerned with the tracking software the affiliate program is using. You want to see your statistics (stats) in real time and be able to check them at any time to see how you are doing.
Why?
So you can go and check to see how your promotional efforts are working Compare the difference in results between putting a button up and putting up a whole sales page. You need instant information on visitor and sales results. How many sales is your affiliate banner generating, same goes for a text link, or personal recommention....how many visitors are you sending to the affiliate site and then how many sales is it generating for you.
Does the software the company is using track ALL of your sales....some companies use "inferior" software which only tracks about 80% of the time (meaning YOU lose out on 20% of the commissions that are rightfully yours). Other companies will only pay you if the customer visits through your link and buys right then and there...if they come back and buy later, you may not get credit for that sale.
The Number Five Rule:
Don't allow affiliate programs to clutter up your main site. Don't go crazy and find 10 different programs and try to promote them all on your site at the same time!! It just clutters up your site and makes it worthless! Focus on one or two really good affiliate programs, that work for your business and client base. Only become involved with an affiliate program that has products or services that your target market wants.
"Wants" is the important word here. People buy things impulsively because they "want" them, not because they "need" them. When you come right down to it, there are not all that many products which people really "need".
More is not necessarily better! Put too many affiliate programs on your site and you just end up confusing your visitors. You won't make many sales with confused buyers! Stay targeted!
The Number Six Rule:
This is just common sense...deal with a reputable company. If you are ever unsure of a company, ask for references and do some checks on them. Are they professional? If you phone them, do they put you on hold FOREVER!? Be assured, they'll do the same to customers you recommend to them. They should respond promptly to your emails, within the same day if at all possible. If they don't respond to your emails at all....run in the other direction!
Customer response and service is EVERYTHING. If you ask questions about a company's affiliate program and get no answer (or a delayed answer)... whoa, watch out! If they can't be bothered to take care of you when you express an interest in becoming an associate, what's the odds they'll take care of you when you have a real problem!? It's a pretty good bet, that they won't take very good care of your customers either! So be very careful, the company you deal with should be very professional and willing to help you out when you're in need.
Take the bit about the importance of Customer Service to heart and make certain YOU respond swiftly to emails or phone messages you receive in your own business dealings. This IS CRITICAL.
Following are a few related odds and ends.
Affiliate Programs and bulk email do NOT go together.
There's this "myth" out there about affiliate programs, that you go join a few, put them all in an email message and then bulk email thousands of people who will eagerly respond making you tons of money! Oh, so WRONG! This is probably one of the worst things you can do online. It's called SPAM!
Most affiliate programs have a "bulk" email clause in their agreement that says... if you spam, you can get terminated from the program and not get paid for any commissions you've earned. Be aware that there's also a very good chance that you will lose your Internet connection, not to mention your reputation!
Sending unsolicited bulk email to millions of people who have NOT qualified themselves as being interested in your product is not very profitable (you won't get any response!) can end up costing you money and is just plain RUDE!
I even know of some companies who have billed the "spammer" for the time it's taken the company to deal with the complaints and administrative problems caused by the bulk emailing done using their affiliate program URL. You spam with an affiliate URL, and it looks like it was the company doing the spamming, since the recipient is being sent directly to the company website. Not good for the company's reputation! NOT going to make you a very popular affiliate member either!!
One last thing. Watch out for any "exclusivity clauses" in affiliate agreements. Some companies will state that "they can be the only retailer of a specific product on your site". If you signed up with a book selling program for example, with this clause in the contract, that would limit you to selling only their books on your site. This may not be a problem for you, maybe you only want to sell their books anyway! Just be careful not to restrict yourself unless you want to.
John was a former boss of mine. Before I started working for him, I had heard from others that he had a very good reputation and so I was really looking forward to working with him. The office was a very busy one with lots of customer interaction and a very heavy processing workload. After the first couple of months, I got the feeling that there was no real harmony in our relationship and I found it difficult to work out why. John was good with the customers and well liked by other staff, but we just didn't seem to hit it off. It was not until my formal performance appraisal some months later that I finally found out what the problem was. The job I'd taken over was in a real mess and required a great deal of management skill to get it back on track, which I believed I had done well. During my performance appraisal discussion, John acknowledged my good work in this area, but (and it was a big "but" for him) he didn't see me doing enough marketing with potential customers.
You see, John's pet interest was marketing and he expected all of his people to make this their number one priority.
Do you know what your manager's number one or key priorities are?
Although we often have performance discussions with our manager, how clear are we on the order of priority they have for each area of our performance? How clear are they themselves about their "expectations" of us? These "expectations" are often unwritten and in fact may be somewhat different to the formal performance requirements of the role.
So, what's the best way to manage the relationship with your boss? There are two aspects of this; firstly four clear action steps that you can plan for and take at the start of your working partnership and secondly, four "rules" that you should follow in all your dealings with your boss to ensure a productive working relationship is maintained.
Step One: Agree your manager's expectations of you
A simple way of doing this, is to have a discussion with him or her (preferably soon after you start in the role). Ask your manager;
? "What are the top three priorities in the role that you would like me to focus on?"
? Or, if you have a formal performance discussion, ask your manager to assign a percentage figure of "importance" against each one of your key responsibility areas (each area should be given a percentage out of a total for all areas of 100%) so that you can assess his or her priorities. You should also ask "Why this is so important?" as the answer will give you a lot of good clues for developing the relationship.
Should this discussion merely be a repeat of the formal performance requirements of your role, then you will need to gather some of the "unwritten" ways your boss will assess both you and your performance. Sometimes, the boss may not even be consciously aware of these expectations, but none the less they will be there. One good way of doing this is to ask him or her to explain their ideal employee. You can do this with a question such as: "You've probably had many good people working for you previously. What is it about these people that you particularly liked?" If you want some more information, you can always ask your manager to describe some of the characteristics and behaviours of their most disappointing employees.
Step Two: Assess yourself
What is it about you that impedes or facilitates working with your boss? Draw up a (short) list of "Things that I like about working with my boss" and "Things that I don't like about working with my boss". Work out some ways to overcome, or at least manage, the things that you don't like, for these are probably the areas that your boss is least happy with. If necessary, ask some of your peers for assistance, particularly those who seem to have a good relationship with him or her.
You should also review the information about your manager's ideal employee and most disappointing employee that you obtained in step one. What will you need to do to ensure that you take account of your manager's likes and dislikes in his or her employees?
Applying this step doesn't mean that you have to change your style or personality. However, it does mean that you need to be careful that your behaviour does not clash with your manager's expectations.
Step Three: Understand your boss
You don't have to become lifelong friends with your boss, but you do have to understand him or her. For example, try to develop strategies for the following:
- How does he/she like to receive information? When? What form? Does he/she like lots of detail or big picture? Give it that way.
- What is his/her number one strength? Capitalise on it.
- What is his/her number one weakness? How can you help?
- What's the boss' central goal? How can you assist?
- What are his/her main pressures? How can you help minimize these?
- How does your boss handle conflict? How can you help (or avoid)?
Step Four: Recognise that there are differences in style and adapt
For example, you may have different personality styles; you may be an introvert, your boss may be an extrovert, or vice versa. This doesn't mean that you suddenly have to change, but please do think about his or her style and learn to manage it. For instance, extroverts like to work out problems by talking them through. So, if your boss is more extroverted, then it can be quite useful to talk through issues with him or her to reach a decision. Introverts on the other hand, like plenty of time to think about a problem and then discuss their ideas and possible solutions. If your boss is more introverted, then you will need to go to him or her with very well thought out proposals and recommendations ? trying to reach a conclusion by talking the issues through with this style of manager will definitely not work. Make sure that you have a good understanding of both yours and your boss' style so that you can learn to manage the differences.
Implementing the above four steps with your boss will go a long way to building a solid foundation for the relationship.
In addition to these four steps, there are also four rules that I believe you should always follow in your ongoing relationship with him or her if you want it to be truly productive.
Rule One: There should be no surprises for your boss!
Keep your boss informed of what's happening in your area on a regular basis, particularly potential problems. If you are in doubt as to what to tell or not tell your boss, always ask yourself: "Would this information have an impact on my boss' position?" It's generally better to communicate too much than too little.
Rule Two: Never hide a problem
No matter how much you try, hidden problems will always come back to bite you (they are like lies ? they will always find you out). Far better to be proactive. Keep in mind that you will help your situation if you present the information in a style that suits your boss; try to get the words "right" by communicating in a style that suits your boss' communication style.
Rule Three: Always do your homework
Before approaching your boss with a question or to ask for help, always do as much research as possible so that you have the complete facts. If he or she constantly has to send you away for more information, then you have not prepared properly. Try to bring your solutions or suggested solutions with you when presenting a problem on which you want some help. This will demonstrate to your boss that you are taking initiative although you may not have all the answers.
Rule Four: Do not underrate or undercut your boss
Present a united front ? support your boss with others. Disagree with him/her in private, never in public.
Finally, remember the person who has most control over your immediate future (other than yourself) is your boss. Treat him or her with that respect. From my experience, following these four rules and implementing the four steps mentioned earlier, will ensure that your relationship with your boss is a very positive one. By following these boss management strategies with my manager John, I was able to turn around what had started out as a poor relationship. So much so, that when I decided to resign some time later to take up a better job offer, John tried hard to keep me as I had become one of his "ideal employees".
Copyright (c) 2007 The National Learning Institute
Both Asian Brain & Bob Selden are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
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