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[F12]Factors Influencing Decision Making
by Mike Batta, Mik
Offshore Outsourcing is viewed as a key tool to reduce costs. The basic advantages are the reduction in project timelines and savings on account of lower labor costs. There are some new challenges associated with the outsourcing that face a company when embarking on this process. Additional costs on vendor selection, legal costs, transition costs are sure to be incurred. Therefore, in spite of the obvious savings that can be realized, not many outsourcing vendors have been able to establish their ability to provide positive ROI to their clients, especially so in complex projects.

Any business has to conduct a thorough analysis of its vision, strategy and goals before deciding to outsource any part of their activities. Some key driving factors in this decision to outsource are:

Absence of specialists or experts: In case of many companies this is the sole driver that forces them to outsource. Complex process oriented projects demand expertise that may not be present in a company. At the same time, the requirement may not be full-time. Hence a via media solution is to get the job outsourced. The Outsourcing Institute has rightly said: "Outsourcing is a clever alternative to hiring".

Irregular demand for personnel: Large projects comprise of many smaller parts that need specialist intervention. But this need is intermittent and the company does not see value in hiring a full time (read costly) specialist. For example, a project that will get completed in a year or two hardly requires a full time person on the rolls of the company. It is wiser to outsource that part of the project to an offshore vendor and accrue gains to the company by saving the permanent cost on an employee.

High risk factor: Usually companies involved in high risk industries prefer to insure their risk by handing over the job to an offshore vendor who has advanced expertise in the subject. However, it is unreasonable to shift all the responsibility to the outsourcing partner because that takes away the "ownership" of the project from the company senior staff. Hiring experienced specialists who have the necessary hands on experience is a viable alternative in the long term.

Emphasis on perfect processes: The key strength of the vendors who take up the outsourcing projects is their ability to standardize their internal processes. The evolution of chaotic and ad hoc processes to mature, reliable software is a classic example of this perfection of management process. In many a case, this has a positive rub off on the client organization as they can absorb some of the standardized best practices from their outsourcing vendors.

Savings in management time: Time is literally money when it you consider the management's involvement in routine, secondary work in an organization. The management can concentrate on their key focus areas that demand intelligent, path breaking ideas and give their attention to top priority processes by outsourcing the mundane, repetitive activity to outside vendors.

Achieving and maintaining objectivity: Over time, the workers of a company become inert and impervious to new ideas and thoughts. They may cling to their age old beliefs saying "this is the way things are done here". And hence are not able to think up new solutions to get optimum results. It is a well known fact that old knowledge stops acquisition of new knowledge. Therefore, new ideas can be infused into the company by seeking the help of outside, impassionate experts who can suggest the right solutions keeping only the business needs in mind. This avoids playing the corporate politics by the incumbents within the company and is the true advantage of outsourcing.

It is important for the company to list out all reasons for the decision to outsource and also rank them in order of priority. All concerned subject matter experts within the company should be consulted, their requirements noted and a coordinated plan for outsourcing should be developed based on these discussions. If this is not done, wrong vendor might get selected or worse wrong processes may be outsourced resulting in loss of valuable time and money for the company.

While there could be any number of reasons for outsourcing, the main ones can be listed as:

1.)Achieving economies of production
2.)Developing the technological advances and manufacturing processes.
3.)Improving the customer service delivery processes
4.)Focusing on and improving core competency areas
5.)Outsourcing due to lack of trained, qualified manpower.

One must realize that outsourcing is not the panacea to all the problems ailing a company. A company cannot wish away its problems by outsourcing them. Any internal problem has to be studied with utmost care and concern. The aim of the management should be to identify the root cause of the problems and not treat the symptoms through outsourcing. If the causes are more deeply rooted with more historic background it will be unwise to expect an outsourcing vendor to solve them. Therefore, root cause analysis has to be done thoroughly and then option of outsourcing considered keeping in mind the long term strategic objectives of the company.

An online presence is very important for any type of business: it's probably the most cost-effective type of advertising available today. Numerous small firms use the web to sell their products and services while many companies don't really see the web as a marketplace (yet they do have a website that plays the role of an "online business card"). No matter what you want to do, inform your clients or sell products online, you need to know a few "website basics" in order to be successful.

Basically there are two major types of websites: informative and commercial. If you are just starting out, depending on the nature of your business, you will either plan an informative website meant to attract and encourage clients to inquire your services or you will develop a commercial website that will sell your products online. Some entrepreneurs create websites that are both informative and commercial, especially when they want to promote products that are new on the market or that could bring important benefits to the users. All in all, the Web is a market and a website... your most important online marketing tool. You can achieve online success respecting the following five factors:

1) Register your domain. As a matter of fact, you should first pick a name for your domain. This name should be closely related to your business and easy to remember. Avoid long, difficult domain names such as: allideasforpartydesignuk.com or names that say nothing about your business such as frght88.net.

2) Chose your hosting company. "Free hosting" is not an option for serious online businesses. There are many companies offering cheap web hosting services. But if you are serious about online business you should choose a reliable hosting company, one that offers 24 hour support and has a good reputation. Probably such a company will be a little bit more expensive than others, but what are a few bucks when we are talking website accessibility and security?

3) Website design comes after you've developed a business plan and a corporate identity standard with clear visual identity guidelines. You'll design your website according to these documents. If you hire a professional, make sure he or she will design your website respecting your visual identity guidelines, the World Wide Web Consortium's (W3C) standards and create the search engine optimized pages. For more information on this topic, please review: Google's Webmaster Guidelines. (http://www.google.com/webmasters/guidelines.html)

4) Promoting your website requires a long-term marketing plan. You should take in consideration all probable online marketing possibilities: from basic web submission to pay per click, submission in paid directories, press releases and article submissions, blogging and posting in forums, opt-in email marketing and so on.

5) Last, but not least, think web maintenance. You'll need to keep your website actual, or else you'll lose important points in the SERP and your visitors will consider it irrelevant, uninteresting and not worth another visit.

Well, these are most important factors influencing your online success. Each factor has its importance and will play a major role to determine your website's visibility and usability. But remember: these are basic factors. Creating a successful website is a far more complex task than just registering the right domain name, choosing a reliable host and creating a pretty layout. After you master the basics you should focus on in-depth website analysis to determine whether your goals will be achieved or not and concentrate on marketing, advertising and customer support.

Remember: competition doesn't sleep. There are no guarantees that you'll be successful, unless you work for your success.

Article Source : Pg. 307

About Author
Both Mike Batta & Scott Lindsay are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.

Mike Batta has sinced written about articles on various topics from Advertising Guide, Vacation and Best Mutual Funds. MJ Batta writes job outsourcing related topics and hosts a job outsourcing research site at and a special outsourcing report at. Mike Batta's top article generates over 49500 views. to your Favourites.

Scott Lindsay has sinced written about articles on various topics from Payday Loans, Computers and The Internet and Mens Health. . Scott Lindsay's top article generates over 1830000 views. to your Favourites.
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