An opt-in list can be quite crucial to any site or internet based company. Even for a small venture such as a niche profit site an opt-in list can make a world of difference and also add some extra income for your pocket. Rarely would you see an e-commerce site, big or small, that is without an opt-in list.
An opt-in list allows for a company to market their wares and site via an e-mail. With an opt-in list, a site and a subscriber consents to sending and receiving a newsletter from your company. Through this, you can keep your subscribers abreast of what is currently available in your site as well as whatever is coming out.
And because there is mutual consent between the two parties, any mail sent to the list is not considered as spam mail. There is a great number of successfully read promotional materials such as catalogs, newsletters and such that are sent because the subscribers themselves have signed up for them, meaning, they do want to be sent those items.
Building a list is crucial, only a small percentage actually subscribes for an opt-in list. Many people find promotional mails annoying but of you provide a good newsletter or promotional material, you will see your list build up and grow. You can also achieve this by having good content on your site. If people like what they see and read on your site, then they surely would want more. Newsletters would be a way to attract them back to your site. A little teaser or appetizer if you will.
But other than marketing your wares and your services, an opt-in list can also be used to earn extra profit. Not all lists can be used though. It would be good to first build a successful list with a huge number of subscribers. The more subscribers you have, the more money you can get. Here are seven ways to make money using nothing more than your list.
1) Place advertisements. There are many corporations who will be willing to pay to put their banners and ads on a list with many subscribers. Selling or renting out lists is not a good idea so rather than doing that, many companies would just rather place ads with lists that have a huge subscriber base. Your newsletter could be placed with many ads and each one spells money.
2) Have affiliations with other companies that have at least a semblance or relation to what your site is about. Here other companies will provide links and brief descriptions of what they offer, products and services. With every click made on the link that directs or leads a subscriber from your list to their site, the company will pay you. This P4P or pay for performance.
3) Make deals with other companies by asking for a small percentage of sales done through your list. With every sale done by customers that have come from your list and have gone there because of your newsletter, the other company will pay you a small percentage of your sales. The more people who buys from them, the more earnings you get.
4) You may also get products from other sites on a consignment basis and sell them to your list via your newsletter. Place descriptions, articles and photos of the product in your newsletter. There will be those who will buy from you and when that happens, you can order the product from the other site and sell it to your buyer.
5) Sell e-books or a compilation of your articles on your list. Manuals and how-to articles are in great demand. Many people will be willing to shell out money to gain knowledge about a certain topic and subject. With your existing list trusting your expertise in that area, an e-book could be offered and sold or used as an incentive.
6) Create a network out of your list. Get people to invite more people to view your site and subscribe to your list. The larger your list is, the more people will be able to click on your links and affiliate links as well as make your advertisement rates higher.
7) Subscribers are willing to pay for information if they know that it can be trusted and relied upon. Use your list to get more and more people to subscribe to you as well as browse your site. Lastly, you can use your list to earn money by making them your partners. Your list will be the bloodline of your growth and increase.
Once you sell a good product to someone and they are happy with the results they got from the product, then they will trust your advice and are more likely to buy again from you in the future.
But they have to know about these new products you will eventually offer before they can buy it. If they are regular visitors to your website then there isnt a problem but if theyre not, then how will they know? Also, with the amount of websites that could be competing in your market, they may be distracted by other sites.
Its kind of like your favorite retail store. You love shopping there because of the great deals but you wont go there everyday to see if something new is on sale. Well at least most of us wont ;-) . You dont even think of it. But when your local paper comes to your door, the first thing you do is look for your favorite retail stores sales flyer.
This is the same thing with an opt-in list. Once you create a relationship with them, they will look forward to your emails and you have the ability to tell them about any new product offers you will have in the future.
Now you just cant go and throw an opt-in form on your site and expect people to give you their name and personal email address, you have to BRIBE them. Ya I said it... you have to bribe them!
You have to give them a darn good reason before they will give it to you. So put together a report or a series of reports in text, video, or audio format. Prepare anything that will be valuable information to your market that people will jump at the chance at getting in exchange for the email address.
Once on your list, then you can eventually start recommending products. But dont start promoting too soon, let your subscribers go through all of the great free content you just gave them first.
The backbone of the opt-in list is the auto-responder. Auto-responders allow you to send out a series of emails on different days. For example you could write a 7 day report and set up your auto-responder to send a different email everyday.
This is great because all you have to do is set it up once and it doesnt matter if someone opts in today or 4 months from now, each person will get the same 7 day report every day for 7 days. Without an auto-responder you would manually have to send the report each day whenever someone new signs up. Impossible.
Both Shashi Sharma & Ben Levanger are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
Shashi Sharma has sinced written about articles on various topics from The Internet, E Books and Modelling. For more free resources visit here:-. Shashi Sharma's top article generates over 90500 views. to your Favourites.
Ben Levanger has sinced written about articles on various topics from Keyboard Synthesizer, Home Management and Information Technology. Make Sure To Visit To Finally start making money online! Imagine your success.. Ben Levanger's top article generates over 368000 views. to your Favourites.