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Many debates have occurred on whether theoretical or practical massage therapy education is better. My preference is to get a good foundation but then go out and obtain some practical experience. You will learn much quicker about what works and what doesn't but also have enough theory and training to understand and properly execute the fundamentals.
Regulations by States, Counties, and Cities vary as to the amount of training required before being licensed. Our area, Sacramento County California, happens to require 125 hours at the present time and Healing Arts Institute offers a qualifying program to match that. There are other schools that offer 500 hour and even 1000 hour programs. At first glance it may appear that a longer program would be better, but there are several reasons why that may not be so.
One advantage to a shorter training is cost. Initial training is around $1375 for registration, tuition, and books on a 130 hour program. 500 hour programs typically start at $8000 or more. It is a large investment of time and money for entering a field that you may not be sure about pursuing. In a 126 hour training, the basics of massage are taught along with how to help people without causing harm. The real training happens when you begin work on paying clients. This is true whether your initial training is 126 hours or 1000 hours. There are some things that can only be learned in actual practice in the real world.
When you come back for more training you have the option of choosing which advanced classes you want to pursue. There are many different directions to go with massage therapy, and you will excel best pursuing your own area of interest. When you take advanced classes after working in the field you know what questions to ask so the training is more relevant to your needs. As you learn new techniques you think of clients you can use those techniques on. In this way your learning is much more complete than for someone who took 500 hours of classes before doing their first professional massage.
There are also tax advantages to taking a shorter training first. Most people cannot take a deduction on their income tax for the cost of their initial training in a new field. The exceptions would be for people working in related fields such as: a manicurist or cosmetologist who is taking this training so they can expand the services they offer to their existing clients, a chiropractic assistant who will be doing massage in the same clinic after graduating, or a nurse who is taking the training and receiving continuing education credits. If you take a shorter initial training and then start working in the field, you may be able to deduct the cost of any future classes as continuing education expenses. This can result in significant tax savings. Please note that I am not an accountant or tax advisor, and that tax laws change, so please check with an accountant or tax advisor before making any decisions based upon the tax advantages.
Some states require at least 500 hours of training before you can practice professionally. Make sure to check the regulations in the state that you plan on working in. The cross-reference to ensure that the school you plan on attending meet the requirements for that state. Lastly, make sure that the school you are being taught at is accepted by the state you are going to practice in, not all schools transfer from state to state.
If you are in one of the following states you may wish to check with your state about licensing requirements:
Alabama, Arkansas, Connecticut, Delaware, District of Columbia, Florida, Hawaii, Iowa, Louisiana, Maine, Maryland, Missouri, Nebraska, New Hampshire, New Jersey, New Mexico, New York, North Carolina, North Dakota, Ohio, Oregon, Rhode Island, South Carolina, Tennessee, Texas, Utah, Virginia, Washington, West Virginia, or Wisconsin. In other states, like California, licensing occurs at the city or county level where the business resides. You can check with your city or county clerk about licensing requirements. A listing of massage laws in the states that license massage therapists can be found in the book "Massage, A Career at Your Fingertips" by Martin Ashley, or on his website at: www.CareerAtYourFingertips.com
So whatever the requirements are in your area, I believe the best way to start out is with enough education to learn the fundamentals but then go out and get some practical experience. Then you can return and take individual specialty classes to build your knowledge and integrate it immediately into your daily practice.
A lot of massage therapists are unaware of their clients' value, which is something you do need to be aware of. It is vital to know their massage value in order to maximize the effectiveness of your treatments and get the most from what you do and how you operate your massage business. Many massage therapists believe all their clients are equally valuable and are grateful for any business they receive. You need to think in a different way, in order to maximize your business and know which clients are more "valuable" than others.
Ask yourself the following questions:
• Do you have clients who show up late or cancel their appointments at the last minute?
• Do you have clients who never refer others?
• Do you have clients who never tip you?
• Do you have clients who only use your services when you offer a special discount?
If you have clients such as the above, it is essential to know that they might be taking away value from your business, rather than adding to it. If I were to suggest that you might not want this type of client on your books you might think, "Of course I do – a client is a client!" But this is not always the case. You need to look at the bigger picture. Just because you trim down your client base, this doesn't mean you're shooting yourself in the foot. If someone takes away from your business rather than adding to it, this is bad for business. Someone not showing up or only using you when you have a special offer on isn't a valued customer. They are a drain on what you are offering and if they don't use their booked slot, you could have a valued customer in their place, who will show up, will pay and will probably tip and rebook.
Knowing the value of your clients will help you identify clients who truly appreciate your work and the service you offer. If you have clients who do any of the above negative things, it negatively impacts your business, taking up your energy which you could be spending on more appreciative customers.
If you are aware of the massage value of your clients, this will help you with your marketing tactics. Let's say one of your customers doesn't show up for their massage because they were stuck in traffic. Do you charge that person for the treatment or not? If you have a client database, you might find out that the client in question visits you 10 times a year (almost always on time), has been using your services for 3 years, has a 60 minute massage each time and usually gives you a $10 tip. You can work out that this client represents someone who spends $2400 in their time as your client. Knowing this, you might let them off payment for the one missed session, in the knowledge they will continue to be a regular client who uses your services. The person will also feel bad about letting you down and delighted that they don't have to pay for their missed session. This is an example good customer relations. Your valued client will also value you and your services more.
Now, the question is this: would you make the same exception for a client who comes in twice a year for a 30 minute massage, never tips and usually arrives late? Are you going to let a client like this disrupt your schedule and your business? Is this person still a "valued client"? Or would their slot be better filled with someone like the client in the first example?
Knowing the true massage value of your clients will help you to boost your business and attract valuable clients.