Selling e-Books is one of the most lucrative on-line businesses. Electronic delivery means zero logistics costs. Furthermore, tools like auto responders; shopping cart software, merchant or third party payment services, and pay-per-click advertising allow you to put operations, marketing and sales on autopilot.
If you have already done the hard work and developed an e-Book, here are a few tips on how to market it: Build a mini-website or sales page the best conversion rates are achieved through a mini-website having only one purpose: to sell your e-Book. This mini-website should be a long, persuasive sales letter, with few graphics and no outbound links. At the end of the sales letter you must place a "Buy Now" button or link. Alternatively, you can also provide an input box where visitors can leave their email address to subscribe to your free newsletter. Through this vehicle, you will have more opportunities to promote your e-Book, especially among those visitors that need to "warm-up" to your offer before they buy. Also, this mini-website should have its own domain name, and that domain should include keywords that describe your e-Books? topic. Offer unlimited free updates with knowledge changing so quickly, people are reluctant to pay for information that may become obsolete in a short period of time. This is especially true, for example, in areas like internet marketing or search engine optimization. A great way to offer long lasting value and increase your conversion rate is to offer free updates of your e-Book, so that every time you make a significant revision your customers receive the updated version for free. Provide samples of your work Prospective buyers will like to know if your product if right for them before they buy. You can help them by:
-Writing and posting free articles on your main website, to give them a taste of your work. You can also license these articles so that they can be posted on other websites for free, provided that they include your resource box with a link to your sales page.
-Post a sample chapter of your e-Book (this is a very successful technique used, among others, by Amazon.com).
You can also eliminate risk by offering a no-questions-asked money-back guarantee. Drive traffic to your mini-website an excellent strategy is to drive traffic to your site with Google Ad Words or other pay per click search engine. An e-Book will give you a very good gross profit margin. You should invest part of your profits in buying targeted, well written ads to drive traffic to your site. Use testimonials Visitors will be more inclined to buy if they see that other people just like them have benefited from your product. The one million dollar question is: how do I get testimonials before I start selling my book? Aside from the obviously simplistic tactic of getting people you know to give you some feedback, an effective way to get testimonials is to offer a free beta or trial version of your e-Book to a very selective group of people. If you run ozone you could send that free trial version to your subscribers, although I do not recommend this strategy, since your own subscribers are your best prospects for the paid final version. What you can do is contact another ozone publisher and asks them to place a link to the free trial version of your e-Book on their next mailing. You should keep that link active for a limited time only. This will create a win/win situation, where the email publisher will give their subscribers something valuable for free, and you will most likely receive plenty of testimonials that you can later use on your sales site. List your e-Book with Click bank Click bank is an excellent online distribution service of digital products that allows you to set up an affiliate program easily and with no hassle. You just have to give Click bank access to your product, and they will give you an HTML snippet for a "Buy It At Click bank" button that you will place on your sales site. Click bank will then promote your product to their network of over 100,000 affiliates, the affiliates will refer traffic to your site, visitors will buy your e-Book by clicking your "Buy It" button, and Click bank will then pay you and your affiliate. It's that simple.
Car dealerships are involved in one of the most cutthroat businesses there is. Competition is heavy, and there need to be a lot of sales in one year (from a limited pool of potential customers) in order to make projected profits. The most crucial factor in getting those sales is giving people a reason to come through the doors, and this will require a focused marketing campaign. Often these campaigns are multi-pronged; let's take a look at some ways successful car dealerships have marketed their businesses.
Match the Message to the Target. A successful business person is going to have a different idea of the perfect car than the young mailroom employee just starting out; a senior citizen has different needs than a twenty-something. In any locale, there are going to be a wide range of people with an even wider range of desires when it comes to a dealership. Any advertising that is placed by a dealership should have the demographic of the medium in mind.
For example, if your dealership offers a discount or rebate on some models to post-secondary graduates, it is a good idea to mention the opportunity in an advertisement in a local university or college newspaper. Recent grads jump at the opportunity for a deal, and this type of program always generates interest.
Radio advertising is another area where a target demographic can be identified. Air play formats are designed to appeal to a certain group; listeners will often be very similar to each other in age, lifestyle, and even gender. There is no point in advertising a sale on used or new muscles cars on a station that caters to women with families; in the same vein, there is no better place to advertise truck prices than on a country station.
Create a Memory. Catchy jingles that get stuck in a person's head may seem cheesy, but they tend to work. People don't realize that they pay attention to advertising spots until they have a need, and the song they heard about what a great guy the owner of the local dealership is pops into their head. Guess where their first inquiry for a service or sale is going to be? Don't underestimate the power of a hokey ad.
Try Local Sponsorship. Another method that is successful in promoting a dealership is in sponsorship. There are a lot of charitable causes and opportunities in every community, and it is in the best interests of the dealership to lend a hand through loaning vehicles or providing some aspect of service to these events. Name placement is the key here, and attaching your name to a good cause.
Probably most of these ideas will sound old to you, but the fact is that they are tried and true. All of the methods we list here are part of a successful, integrated marketing strategy that will see customers coming through the doors of a dealership, interested in the stock. Now, it is up to the sales staff to make the pitch and close the deal.
Both Jagjit Amritsar & Rob Parker are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.