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Your Online Guide » A Guide to Business » Online Marketing

[M267]Marketing For Loan Officers
by Jay Conners, Jay
You may be thinking to yourself that you are not savvy enough with a computer in order to market via the internet.

Well, these days you don’t have to be, thanks to blogs.

One of the best ways to market yourself and your products is with your own personal blog.

Trust me, it is easier than you think.

Anyone can set up a blog in no more than five minutes and it is absolutely free. It is only a matter of finding a blog provider, which can be done very easily with a google search.

Once you have set up your blog, including domain name and template which the blogger will help you out with, you will be good to go.

On the blog, you can post a biography of yourself, as well as your picture, and the products and services you have to offer.

Now, you can add your blog address to your business card, and tell people in face to face networking to visit your blog.

Blogs are also great for long distance loan customers that you work with. By telling them to visit your blog, they can see your picture and will be able to put a face with your name. This is a great way for them to find a comfort level with you.

By using the internet as a marketing tool, you have added a great weapon to your arsenal of marketing strategies. Best of luck.




During the entire process of getting a loan ready for closing, you and your customer are met with more than one reason to celebrate other than at the closing table.

For example, before you can proceed with a loan, your customer must have an appraisal done on their home.

Once that appraisal comes in, both to the liking of you and your customer, send your customer an inexpensive congratulatory gift such as a tin of pretzels, cookies, or candy.

But make sure you send it to their place of employment.

Why do something so cheesy you may ask?

Because when you send someone a gift at work, all of their fellow employees want to know why they got it and who it was from.

So when they ask, your customer will tell them all about you and the products and services you are providing them with.

Also, if you have sent some of your business cards along with the gift, you better believe they will be handing them out.

Don’t forget to use the same technique once the loan is approved and than again once the loan is closed.

This is a perfect way to get your customers selling you and your products to co-workers, friends and family.



Article Source : Pg. 8

Jay Conners has sinced written about articles on various topics from Sales and Negotiation, Marketing and Mortgage. Jay Conners has more than fifteen years of experience in the banking and Mortgage Industry, He is the owner of a mortgage resource site. You can also. Jay Conners's top article generates over 40500 views. to your Favourites.
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