There are a number of definitions floating around on the internet that can help define the many aspects of marketing that is used in the virtual world. Here, I will provide you with a sample internet marketing glossary that details some of the main marketing terms that you will need to become familiar with when advertising your products and/or services online.
Organization
The first thing that you will notice when using an online internet marketing glossary is the organization method. This is necessary in order to keep all of the main marketing terms in some sort of order. There are some glossaries that will organize by topic, while others will organize by alphabetical order. You may see the following:
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
Generally, if you click on a letter that is listed on a glossary page, it will direct you to a page that has definitions that start with that letter. Let's say that we want to look for something on "Affiliate Marketing" because we just found a wonderful website that allows affiliates to earn 50% commission on selling DVD's online. What we would need to do is click on the letter "A". A new page will then appear and it may look something like this:
Ad Click AdSense Advertisement AdWords Affiliate Affiliate Commission Affiliate Networking Affiliate Program
As you can see, the only things that you can see are the actual marketing terms. However, if you were to place your mouse over the marketing term of "Affiliate" and clicked on it, a new page would open up. On the new page, you may see something much like the following:
Affiliate:
A person is considered to be an affiliate when they are in a position to advertise and promote another person's products, services, and/or ideas. If a person that was promoted to ends up purchasing these ideas, services, or products, then the person who is acting as the affiliate will actually earn a certain percentage from the sale. This sale is often referred to as the "commission".
There are many different benefits associated with becoming an affiliate. They are as follows:
1. You do not need to supply the products or services that are being sold, as they are already created. 2. No amount of space is required in order to store what is being sold. 3. As an affiliate you can enjoy working for yourself on your own terms.
An internet marketing glossary is a necessary component for learning essential marketing terms that are popular when it comes to the virtual world. You have seen a sample of an internet marketing glossary, as well as a main marketing term that is quite popular. If you want to get your hands on the latest and greatest term so you can establish yourself as a successful entrepreneur online.
While this is not a comprehensive list I'd like to take a look at a few terms and try to explain them in lay terms.
SEO ? These three letters are the abbreviated form of Search Engine Optimization. This term represents strategies to develop a website using proven methods to enhance your placement in search engines. Since most people begin looking for something by consulting a search engine it makes sense to work to impress the search engines in order to gain improved traffic to your website.
Blogging ? This is a tool that allows business owners and individuals to construct a series of thoughts that can be accessed by web users. The content is generally themed and will also have something to do with your business. Most blogs are located on a social media site, but they can also be placed on your primary business site.
Social Media ? This is typically used to describe sites that cater to networking objectives of both individuals and businesses. These sites are typically developed to include a variety of tools in one web application. In most cases there may be groups, friends, blogs, photos and applicable links for visitors to peruse.
RSS ? Another abbreviation that stands for Real Simple Syndication. This tool allows web users to more easily locate valued material and have it downloaded to a specific software application that lets them access the information they want without the need of an intensive web search.
PPC ? Three more letters that represent Pay Per Click. This is an advertising system that lets you target customers with a very specific interest in the keywords selected by the individual purchasing the ad. These ads show up on sites across the web and can improve your total number of site visitors. Sites that host these ads do so because they receive revenue from every ad ?click? generated from their site.
Forums ? These are essentially mini town hall meetings. Visitors to a forum can voice opinions and read the opinions of others. In many cases individuals can and do use forums to share information about their businesses. This often happens in a location of a member's ?control panel? called the signature line.
Autoresponders ? This tool can allow a more streamlined approach to post purchase marketing, When a customer completes a transaction online autoresponder software allows an immediate reply alerting them that the transaction has been accepted. Autoresponders can also allow you to send additional marketing information and ezines.
Ezines ? This is an online version of a magazine. It has many of the same departments you would expect from a magazine and it can be a potent tool in marketing the general ideas and themes of your business.
Hopefully this little list of online marketing terms may help you grasp the potential in online business. I also hope it encourages you to look a little deeper into each of these marketing techniques to leverage improved online performance.
Both Ranju Kumar & Scott Lindsay are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
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