This article will dwell on the following marketing concepts:
Marketing activities
Marketing management principles
Techniques in marketing
Strategies in marketing
Market creation
The discussion of the above mentioned terms will take the form of question then answer:
1.What are the activities that are involved in marketing?
The activities that are normally done in marketing are
a. Profiling is done to gather information before marketing policy is established. A profiler typically considers the following characteristics of products and services to users:
- affordability
- relevance
- preferences
- staffing
- extent of use
- repeat customers
b. Planning of products refers to the development of goods and services that can satisfy the things profiled above. The one in charge of this aspect must take note of the following questions:
-Who will use the product or service?
-What products and services can catch the attention of the targeted groups?
c. Pricing determines the amount of each product or service and other factors such as competitors' prices, discount structure, and distribution channels, among others.
The following questions are considered for this marketing aspect:
- Should the information on products and services be given for free? If yes, why and to whom?
- What are the criteria for pricing a product or service?
- What are the costs of generating a product or service?
- What factors are considered before arriving at a price for a product or service?
d. Promotion stimulates demand and therefore increases profit from sales. It makes use of every media available that are accessible to potential customers. Promoters ask themselves the following queries:
- Who are the targets of the promotion?
- What are the messages to be sent to them?
- What are the media that can be used to transmit the promotional message?
- What are the factors that will be integrated in the promotional message?
e. Distribution refers to the flow of services and products from the manufacturer. These are the channels of transport:
- mail
- telephone
- interpersonal delivery
- group delivery
- mass media
- computer network
- local depositories
- in-house dissemination
2. What are principles of marketing management?
The principles are:
- Marketing management should be given equal importance as finance, production, and administration.
- Marketing management must complete the activities mentioned above.
- Even if marketing activities are divided, the decisions should be integrated.
3. What are the marketing techniques that apply the principles mentioned above?
The techniques in marketing can be divided as follows:
- practical techniques and skills
- those used for analyzing costs and other factors
- those used to obtain market data
- those used to create and stimulate demand
4. What is the difference between marketing techniques and marketing strategies?
Marketing strategy is the art of applying appropriate techniques in a given situation.
5. What is the probable result of applying appropriate marketing techniques or strategies?
The answer is directly involved in the creation of a market. Here are some situations:
- If you can increase the sales, then you can create a market.
- If you can stimulate customers to buy, then you can awaken a sleeping market.
- If you can increase the demand, then you can create a market that did not exist before.
It suffices now to say that the product receives life upon the creation of a market through proactive marketing management, which by itself, entails a lot of things.
Now the question is, "Can you create a market?"
Let us look into writing articles on how to market a product or service is an excellent way to build business. The articles should be very informative, providing the reader with information that is relevant to a specific topic. The article usually includes a link to a webpage for more information. The webpage, of course, is designed to sell a product or service that relates to the topic of the article.
These articles are commonly submitted to article banks, websites, and ezine publishers. This is one of the most effective ways to market a service or product on the Internet, and it can become even more effective when it is combined with the use of an autoresponder.
Begin by setting each of your articles up in your autoresponder. It is important that each article have its very own autoresponder address, so you will need an autoresponder service that will allow you to do this. Next, make a master list of your articles, with the autoresponder address for each article listed beside the title. You can even add descriptions of the articles on your master list if you want to.
Offering free things to your website visitors is one marketing method that often results in a lot of sales. Free courses that are delivered via email are very popular, and people sign up for such courses on a regular basis to learn more about a topic of interest to them. These courses are best maintained and delivered with the use of utoresponders.
An autoresponder can be set up to send out a series of lessons for an email course. The lessons can be set for distribution at specific intervals. You determine how often the lessons for the course are sent to the people who have signed up for it. Email courses are very different from traditional courses, web based courses, or any other type of course.
There is no student and instructor interaction. The instructor writes the information out, puts each lesson in an autoresponder series, sets the timing for the lessons, and the rest is automated. You can opt to have lessons delivered daily, every other day, every three days, or any other time frame that you think works best for your email students.
Email courses are commonly used to sell products and services. For instance, if you sell widgets, you might develop a course that teaches people how to use widgets or how to care for their widget. Experts agree that an email course can be written for almost any product that you can imagine if you put enough thought into it.
Both Daegan Smith & Joann Cheong are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
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