Mike Mograbi certainly sees a lot of bullish signs in information marketing. There are a lot of trends that are going to make information marketers just explode with profits.
Mike was interviewed by Rob Toth as part of Dan Kennedy's new Info Riches course. Rob is doing a series of interviews with top information marketers. The series will eventually become a course on its own called "Future Of Information Marketing".
Mike considers the growing use of the Internet in foreign countries as a big trend. He says that Clickbank has been growing by 20% every month because they started offering their services in Spanish. French and German are two other language groups that are booming. Since the whole world is coming online, there is a huge opportunity for people who are prepared to service other countries.
A great way to expand into other markets is to team up with someone who knows that market. Once you find someone you can trust, you provide the Internet marketing expertise, they provide expertise in their market. Because of the foreign market expansion small, unprofitable niches are now big and hugely profitable. There's definitely a lot of potential there.
Another trend worth cashing in on is video marketing. It is something you definitely need to add to your mix. Micro video is becoming very popular. "People want what they want, when they want it, how they want it." The big thing with micro-video is that people can get the information they want without wasting time.
You need to integrate a lot of surveys and polls into your site. Your site needs to be dynamic and interactive. Surveys and polls will tell you what people want. Knowing what people want is the secret to keeping your site new and exciting.
You should team up with experts in your niche. Create valuable content using your experts, authority sites and forums. Referencing experts and authority sites adds credibility especially if you use video to prove your claims. People are turning more and more to authority sites because they don't have time to waste on lesser sites.
Pre-selling is becoming more and more important. You need to provide high value content on your website. "Quality is stepping in, junk is stepping out". If you think getting required knowledge is the same as information overload, it's not. When you need to know something you need to know it. Go and buy the course or whatever, from the best, highest authority source you can find.
The market is demanding quality so strongly that you really have to be "into" the niche you are marketing in. "Don't do this just for money." "There's a difference between doing something for money and doing it because you want to help people or spread something that you love AND you also make money." Mike says to "find something that you love because if your fuel runs out you're going to burn out then you're going to lose everything." "Do something you love and the money will come.