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[L710]Lyrics To Picture Perfect

by Knight Pierce Hirst, Kni

It sounds like a cliche, but I'd rather go to the dentist. I would, that is, if the dentist didn't have his own camera and didn't x-ray my teeth. That's enough to trigger my photo phobia. I get that doe-caught-in-the-headlights look, my face freezes and my top lip sticks to my front teeth. This makes it difficult for the dentist to fit both hands, a mirror and the x-ray film into my mouth. It's not a pretty..."image".

Well meaning family and friends have tried to unfreeze my face by taking candid shots, but shot is how I feel when I look at them. They fall into four categories: eyes closed, mouth open, out of focus and just plain outlandish.

What I need is a photographer who can touch up my negatives - who can make them look less negative - who can make me look more like Meryl Streep.

I live in Southern California - the land of plastic surgeons. Shouldn't this be the land of negative surgeons too? Yes, photographers can air brush little mistakes; but that isn't enough. I want a photographer who can air brush with hurricane-force winds.

On the other hand - the one with the family album in which I'm the missing link - I appreciate that digital cameras can improve my image by deleting it. Don Quixote fought windmills. I fight cameras in hopes of dreaming my own impossible dream. One good photo is all I dream. One good photo could be my photo finish - just a good one - not perfect.

Picture perfect describes something that's exactly right. The ones for my driver's license and my passport are so far from being exactly right they're in the next zip code. They're so far from being perfect they look like they were taken by the photographer who takes the "Wanted" posters in the Post Office.

There are people who say a picture never lies. Please tell me they're wrong. If it doesn't show me from head to toe, how can it be telling the whole truth?

No, the next time someone tells me to "Watch the birdie" or "Say cheese", I better be watching a golf tournament or ordering a burger. If someone takes my picture, I want it back.

The great thing about brochures is that you canput as many information as you want without having to think aboutlimited spaces. Compared to one-page ads, your color brochures can holdas many details as well as pictures.

As such, with this feature, you need to have great photos to representyour products and services. Your photos are most likely the ones toattract the attention of your target clients and prospects. With greatphotos, you will have an easier time convincing your target clients ofyour value. Hence, you have more chances of convincing them to buy fromyou.

The photos in your brochures must be able to make an impact or a greatimpression on your target customers. A few suggestions can go a longway in creating that picture-perfect photos to make your collateralsmore effective.

Here's how:

1- Showcase your products and services in bold and brilliant colors.

Do not be afraid to use different colors and shades to showcase yourbusiness. It is what would help you attract the attention of yourreaders. When putting your products and services into photos, be sureto use a format that is clear and concise. If you want, you can evenreduce or totally delete the background to emphasize more your offer.The easier it is for your readers to see the most important element inyour color brochure printing, the quicker they can decide to take youup on your offer. So instead, use drop shadow to give emphasis to yourproducts.

2- Provide photos that seem to jump out of the page.

Make your photos alive and vivid. Create larger ones instead of regularsizes so you can further emphasize the importance of each product orservice. Moreover, to make a contrast, be sure to highlight and usebold colors to emphasize your bestsellers. However, be sure to havephotos that are flexible so you can manipulate them according to whatsuits your needs at the moment you design your collaterals.

3- Avoid group shots.

Never put your products and services in groups to avoid making themappear to have the same qualities as the others. This is especiallytrue for your bestselling products and services. Instead, give each oneproper exposure so you can have a better time convincing your readersof each of their qualities and uniqueness.

One final advice: believe in your products and services first. When youbelieve in what you have to offer, it is easier to convince your targetclients of their value. Even with picture-perfect photos in your colorbrochure printing, it will not mean a thing if you yourself do notbelieve that they are worth every penny that your target clients wouldshell out.

Kaye Z. Marks is an avid writer and follower of the developments in or industry.

Article Source : Pg. 10

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Both Knight Pierce Hirst & Kaye are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.

Knight Pierce Hirst has sinced written about articles on various topics from Web Development, Humour and Internet Marketing. KNIGHT PIERCE HIRST takes humorous looks at life. at. Knight Pierce Hirst's top article generates over 135000 views. to your Favourites.

Kaye has sinced written about articles on various topics from Guide Guitar, The Internet and Marketing. . Kaye's top article generates over 135000 views. to your Favourites.