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[M127]Make My Business Card

by Erin Ferree, Eri

A business card is a convenient way to introduce yourself at networking events, and it's key to passing your contact information along when you meet someone.

Important elements to include when designing your business card include:

- Your contact information, including your business mailing address. Including a mailing address greatly increases your credibility and makes you look much more established! If you're concerned about privacy, a Post Office box or mailbox is a great way to go.

- Your logo, as discussed in many of the other articles in our library.

- Strong secondary graphics and design elements, which we refer to as your visual vocabulary.

- A list of your services, which is especially important if you offer multiple services or if your business name doesn't specifically make clear what you do. Be concise when creating this list, so that all of the relevant information will fit on the business card. Combining these elements will result in a business card that does more than just pass along your contact information-it will also build your brand.

The best practices for using your business card include:

- First of all, be sure that you carry your cards with you at all times-keep a stack in your desk, your car, your briefcase or purse, and your wallet. This will ensure that you always have a card available when you meet someone who should have one!

- Take your business cards with you to business meetings, networking events, conferences, trade shows-everywhere you go that's business related. And be sure to take some with you to the gym, the grocery store-you never know where you'll meet a potential client.

- Don't pass business cards out at random-wait until you've made a connection with someone or until you've been asked for it. Making a connection with a prospect will lead to a sale far more often than just "dealing cards" to everyone you meet.

- Include a copy of your card with correspondence or packages-it automatically puts a "business spin" on all of the mail you send out. It also provides a backup return address, in case the envelope has been damaged or thrown away.

- Give stacks of your cards to business partners and other possible sources of referral and business partners, so that they can hand them out when they're telling people about your services-it makes the referral more likely to produce results.

1. Business cards are cheap and allow for enough information pertaining to you business or service that they scream for exploitation.

2. Business Cards are easy for the receiver to keep and when tied with an Internet strategy will increase customers to your business and also customer awareness of your business.

3. Business cards while small do offer an unrestricted advertising space that you can practically put any information on.

Now To Get The Most of Your Business cards.

While all the above is true you still need to get the most out of your business cards because you don't want to go about designing and printing and find that, you card is to crowded so heres some steps you can take to keep your card effective.

v Keep It Simple - Research has proven time and time again that the most effective cards are those that keep it simple name of business and services or good provided and not to flashy as you may distract from your message.

v Keep It relevant – Don't go off message and have your card recipients discard you card you work hard to get it into their hand.

v Write on Both sides it is greatly important to make the most out of your card and utilise all the space on it to the best possible advertising benefit and still keeping it simple. Generally we recommend our customers have a design on the back with some of the products they sell as well as a place to write

So in summary to make the most out of our little friend the business card you need a simple design that says all you need about your business and some spare space on the back of the card to write, tidbit and or information about you and your products that could help with a sale at a latter stage.

Article Source : Pg. 11

About Author

Both Erin Ferree & Wayne Morris are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.

Erin Ferree has sinced written about articles on various topics from Online Marketing, About Branding and Search Engine Marketing. Erin Ferree is a brand identity and marketing design strategist who creates big visibility for small businesses. Through her customized marketing and brand identity packages, Erin helps her clients discover their brand differentiators, then designs logos,. Erin Ferree's top article generates over 49500 views. to your Favourites.

Wayne Morris has sinced written about articles on various topics from Arts, Finances and Home Improvement How to. Wayne Morris is a writer and designer at Australia a comprehensive website offering all manner of help and information to help your business card decision.. Wayne Morris's top article generates over 3600 views. to your Favourites.