I'm talking about the compulsion that so many people have to buy the latest internet marketing product out there because they think it's going to make them rich in no time at all. You know who you are.

I can understand why someone might think that way. After all, the marketing for these products always does a good job of selling them as bright shiny new money making techniques that work overnight. But they never really work out to be that exactly, do they?

By the way, I'm not calling every new internet marketing product a scam. But it's fair to think that I might be, anyone who knows me knows that I spend a lot of time educating internet users about scams and how to avoid them. But right now, actually, I'm talking about the good ones. And there have been some very good programs available that have been put together with a lot of hard work and research by folks with a lot of personal experience.

But the marketing often sells them as the quick fix, and they often insist that you make your purchase right away before it comes off the market or goes up in price. That's fine as a marketing technique, but it's not doing you any favors.

In truth, if it's any good, then it'll still be around in a few months, so you can always get it then. And if you're thinking, "But Mark, it's only going to be available to buy for a few days", then I say let them take it off the market. They'll reopen it again soon, don't you worry. They always do. And then you'll at least be able to see how it worked out for previous customers.

But I digress. What I really want to talk about right now is how distracting it is to you and your business to keep chasing after the hot new thing time and again, and never getting any important work done.

You end up buying and reading and buying and reading, sometimes for years, and never taking action. Educating yourself is always a good idea, but you don't want it to get in the way of doing the work you need to do. And, I'm sorry to say, there will be some work to do.

I'm sure you've heard many times about the importance of taking action. Just getting started, for most people, is a huge step. Seeing your way through all of the steps to the end is an even greater accomplishment, and one that so few people actually achieve.

And that's why so many people are having trouble making money with their online businesses.

So my recommendation today is essentially that you find a good solid program from some trustworthy people that will teach you how to go from zero to a successful website and stick with it until you complete the whole program and your website is running on autopilot and bringing in the cash.

Once you're in that position, then start looking for other programs that can help you work on other things like search engine optimization, or pay-per-click campaigns, or increasing conversions, or what have you. And even then, stick to one system at a time until it's completed. Then move on to the next.

It's the only way to be truly effective and successful with your business.

here are a lot of great programs out there that can help, and if they're really great, then they'll still be there when you reach the point with your website when it makes sense to invest in them.