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[M193]Making Your Own Web Site

by Sudesh Kumar, Sud

Is it really as easy to make money with Google AdSense as many would lead you to believe? Now that I've become heavily involved with managing Google AdSense programs for my clients, I can see it's not all play and no work.

Unfortunately, a lot of people bought into the idea that there was a lot of easy money to be made and they are now finding out they aren't making nearly as much as they thought they would. Additionally, Google has a lot of prohibited practices when it comes to AdSense, and too many Webmasters are finding out they violated Google's policies after the fact - often because they never bothered to read the AdSense policies in the first place.

Webmasters must not only comply with AdSense policies, but their web sites must also comply with Google's webmaster policies.

Prerequisites for Making Money with AdSense

To make money with Google AdSense you need plenty of traffic coming in to your site or there won't be anyone to click the ads. Web site promotion techniques, especially search engine optimization and article marketing will bring more traffic to your site. You also need to have content that will attract the ads with the highest Pay Per Click (PPC) rate that are relevant to that content. Then, you need to lay out your web pages so the ads blend in with your Web site. Studies have revealed that people who visit sites that contain ads that use colors that are not in harmony with the actual Web site tend to develop "ad blindness". Meaning no matter how much traffic comes into your site, chances are no one will click the ads because they'll be ignoring them. If no one clicks, you make nothing.

Dealing with Competitors

If you offer products or services on you Web site, the first thing you'll notice when you begin hosting PPC ads is that many of the ads are coming from your competitors. Therefore, you'll want to put ads on pages that aren't earning you any money, or do like I did and not put ads on your site until you're so busy anyway you'd rather make a few dollars off of your competitors than to continue turning business away with nothing to show for it.
Google AdSense allows you to specify up to 200 URLs for sites you want to bar from placing ads on your pages. The problem is that most times you won't know the competitors are out there until their ads appear.

Google Money Making Ad Options

Google offers three ways to make money from them:

1. Google AdSense for Content - A variety of size and shape ads for placing in your content are available. These can be text or image ads or both - you specify what you'll allow. Ad units are full ads. Link units are simply a strip of text links that your visitors might want to click. Google allows you to put up to 3 Ad Units and 1 Link unit on each page of your Web site, provided you follow its policies - both for AdSense and for Webmasters.

2. Google AdSense for Search - This places a search box on your Web site. When a user enters a term and conducts a search, a search results page opens, that hosts more pay-per-click ads. You can customize the color scheme of the search results page to harmonize with your web site.

3. Google Referrals - Here you make money by referring visitors to use a Google product, like AdSense, AdWords, the Google Toolbar and other Google software. Just like Google AdSense for Content and AdSense for Search, Google generates the code that you paste into the desired location on your web page. You can choose from a wide variety of buttons and text links of different colors. As an example of how Google Referrals works, if someone goes to your site and clicks the link and signs up for an AdSense account, when that person earns a $100 from Google AdSense and receives a payout from Google, you'll also receive $100 for referring them. This is a great idea to me, because you can be the world's worst Google AdSense advertiser, but if an ad dynamo happens to visit your site and uses your referral link, you can make money anyway!

Google AdSense Payments

Google will not issue an AdSense payment until your earnings exceed $100. Unfortunately, there are loads of Google AdSense Forum entries about Web site operators who accumulated $90 or more in click through earnings only to get banned from Google and not get paid anything at all before they ever reached $100. This may be because Google doesn't take a close look to see if you're complying with their guidelines until it comes time to pay you. So yes, there's a lot more to the story than meets the eye.

People can look with a sense of wonder at the various web pages that are part of the cyberspace. They may think that only an expert can turn an idea into reality to be seen by millions of people. At the beginning of the internet, this may have been true when there were a few and basic programs to create single web pages, and the concept of a web site builder was yet to be born.

It is much simpler to develop instruments over the web these days due to the advancements. Simple web page creation is almost effortless, because there are several text editors that save directly in HTML, which is the format used by web pages. It's easier than ever to create an entire professional looking website, even if you are the proverbial layman, thanks to the new website builder programs.

With a website builder, you'll suddenly be capable of all kinds of website design techniques that you never dreamed of. Website builders cater to all types of people from business professionals to hobbyists. They come in a full range of features, from basic (and practically free) to fully loaded packages. A web sit builder can be sold as a package or sold for a monthly or annual membership fee.

One of the things a website builder can do is help you set up an online store complete with shopping cart. It can arrange your photos into galleries and make thumbnail images of them for viewers to see. It can also offer a form to visitors so they can fill it in and receive further information via email. Website builders can also create and manage forums, mailing lists, coupons, guest books, contact pages, password protection, polling booths, and more.

Programs available to help individuals build websites allow you to customize your site but also give you the option of using one of their many templates for the page or the entire site. When you take advantage of these site templates, it gives a feeling of uniformity throughout every page. Users generally like this look and it is also easy to create or change.

One of the greatest aspects of website builder software is the ease of use, not burdening the user with technical details that they can't handle. Using these tools you will be able to forget about all the behind the scenes details of your website and focus on content, bringing out your creative side.

Article Source : Pg. 21

About Author

Both Sudesh Kumar & Tem Balanco are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.

Sudesh Kumar has sinced written about articles on various topics from Credit Cards, All Rights Reserved Copyright and Spyware. . Sudesh Kumar's top article generates over 12100 views. to your Favourites.

Tem Balanco has sinced written about articles on various topics from Web Development, Greenhouse Garden and Web Development. Many people looking as colorful web pages on cyberspace are awed by it all and they suppose that only experts can produce their designs and ambitions into websites that will be visited by scores of people. In the original Internet era, that was only a sho. Tem Balanco's top article generates over 90500 views. to your Favourites.