Print Article for : Making Money With Google Adwords

Your Online Guide » Internet » Adwords Keyword Tool

[M185]Making Money With Google Adwords

by Andrew Bicknell, And

With the advent of Google's two flagship money making endeavors, Adwords and Adsense, Google was not only able to become a multi-billion dollar company they also enabled the world of internet marketing to become a viable route for anyone who has the drive and willingness to make a good amount of money, many times replacing their normal income 3 or 4 times over.

What is Google Adwords?

Google Adwords is a pay-per-click advertising system that Google uses as its main source of income generation. In the pay-per-click system an ad is placed and appears for certain searched for keywords. The advertiser is charged every time his ad is actually clicked by a searcher. If the advertiser has done his work right this click will turn into a sale which should more than offset the cost of the click.

The nice thing about the Google Adwords advertising system is that an advertiser's ads can run continuously and cost very little money. It also makes it easy to place ads that are very specific to whatever the product is and thereby further limit the cost.

How does Google Adwords Work?

Google Adwords is an auction type system. Advertisers bid on keywords that they believe will bring buyers to their web pages. The higher the bid the higher up the Adwords listing that advertiser's ad will be placed. There are a couple of other criteria besides bid amount that affect ad placement as well.

One is the click through rate of the advertiser's ad. Also known as CTR this is the percentage of clicks an add get in relation to how many times it is shown for that keyword search. The higher the CTR the higher an ad can rise in the listings. A high CTR can also help lower bid price.

The other important criteria are the quality or relevance of the web page the ad is pointing to. This “Quality Score” is assigned by Google through their search algorithm. It is believed by many experienced internet marketers that the quality score is based on how ell the content of your web pages matches with that of the keywords they are bidding on and the ad copy itself.

Where do the Adwords Ads Appear?

If you d a search on Google you will notice that on the right hand side of the page there are eight “sponsored listings”. These are the Adwords ads. If you find one that interests you and you click on it, it will take you to some sort of web page, usually to a product that you can buy that is specific to the search you did. When you click on that ad Google charges the advertiser for that click. This can be anywhere from 5 cents to more than 50 dollars.

This is where “Return On Investment” (ROI) comes into play. The idea with Adwords is to make more from the sale of goods than what it costs to advertise. A good marketer can easily obtain an ROI of 200-300%, or for every dollar they spend they get 2 to 3 dollars in return.

Affiliate Programs and Google Adwords.

An affiliate program allows just about anyone the opportunity to make money using Google Adwords. Quite simply an affiliate is a sales person for someone else's products. With Google Adwords an affiliate can place ads that link to a merchant's website. If this merchant is part of an affiliate network or has an affiliate program the affiliate get a percentage of anything they sale via their Adwords ad.

There are quite a few affiliate networks on the internet today that list tens-of-thousands of merchants and their products. It is easy to sign up with most affiliate networks and begin promoting the merchants who they represent. One could, if they were very motivated sign up with several merchants and have ads up and running in one day. This is not the recommended way to start as an affiliate but it does show how easy ads can be placed once you get the hang of it.

At the end of the day, Google Adwords is a viable tool that can be used increase traffic to one's e-business. By minimizing irrelevant clicks and targeting those who are truly looking to purchase a product or service, an internet marketer can assure the profits they collect would be much greater than the costs they have to pay for each click on their Google Ad.

Even if your niche is jam packed with competition, however, you can still ensure your prospective customers see you on the first page of Google, arguably the most popular internet search engine. Google Adwords are a popular and an effective means of drawing a targeted market to a Web site.

But, before you start bidding on keywords, you must know exactly how to set up your campaigns correctly to increase the chances of making money with adwords.

Choose the right keywords.
A keyword or keyword phrase is a common search term or phrase that is used by your targeted market. For example, if you have a Web site on dog training, you might bid on the keyword "dog training." Use a keyword tool to help you determine what keywords are most popular and which you'll likely want to use in your Google Adword ads.

Write your ads first.
Rather than signing up for Google Adwords and writing your ads on the fly, carve some time to sit down and really think about what you want your ads to accomplish. Write yours ads first then log into your Google Adwords' account.

Don't spend too much per click.
It's easy to get carried away when bidding on keywords. Make sure you set a budget for how much you want to spend each week, and stick to it.

Don't bid too high or two low.
Rather than bidding the highest or lowest price, bid somewhere in the middle. You don't have to be on the top spot. In fact, you just want to ensure your ad is on the first page of the search results.

Make your ads stand out.
Every marketer who is successfully making money with adwords has this down to a tee. You need to find a creative way to make your ads stand out from the competition. Google does not allow ads to be in all capital letters. Some marketers advise capitalizing only the first letter of each word as a way of making your ad stand out.

Stake out the competition.
As a matter of course, you should always know your competition and what they're doing to drive prospective customers to their Web sites.

List your price.
Include your product or service price in your ad. That way, prospective customers can determine whether clicking on your ad, and being directed to your Web site, is worth their time. This will also increase your conversions.

Target your ads geographically.
Unless your product or service can be used by a worldwide audience, you may want to target your ads to a geographical section. For example, if you're selling tickets to Broadway shows, you may want to target the entire U.S, or you may want to target only New York.

Always end with a call to action.
The goal of your Google ads is to drive traffic to your Web site. You have limited space per ad, but ensure your ad ends with a call to action.

Test your ads.
Don't just run one ad. Rather, run several to determine which ad is most effective. Once you've determined which ad is most effective, you may want to run it against several other new ads to determine which are pulling in the most customers. You should always work on fine tuning your ads.

If you follow these simple tips, the chances of you making money with adwords will be greatly increased!

Article Source : Pg. 5

About Author

Both Andrew Bicknell & are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.

Andrew Bicknell has sinced written about articles on various topics from Mortgage Insurance, Dieting and Medical Condition. . Andrew Bicknell's top article generates over 165000 views. to your Favourites.

has sinced written about articles on various topics from . . 's top article . to your Favourites.