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Many Christians are jumping on the cyberspace bandwagon, creating websites for everything from churches and missions organizations to personal sites dedicated to meeting new friends and sharing common interests. It is important to learn how to create a website designed with the Christian community in mind; one that will attract people of faith to the site and encourage them to stick around for a while. The truth is that creating a Christian site is pretty much like designing a secular site. The exception is in who you will market your website to.
Two Vital Questions
When you are designing your Christian site, you want to ask yourself two key questions. The first is who are you trying to reach with your website? The answer will affect the type of Internet marketing that you choose to bring traffic in. This marketing is generally done through SEO, or search engine optimization, and it involves producing content on your site and other websites that use words and phrases to make it easier for the right people to find your site. SEO has received plenty of attention and research, bringing the concept a scientific level in many technical minds today.
The second question to ask when designing your Christian site is what is your purpose of starting this website? Are you beginning a Christian ministry that you want to alert others to? Are you a Christian musician who wants to get his name and music known in the industry? Do you want to get your church on the Internet, or are you primarily interested in meeting other Christians with similar hobbies and values to your own? There are many reasons why you want to design a Christian site, and your purpose will greatly dictate the way that your website is designed and the type of content that will be included. It will also determine in part the type of marketing plan that you choose to pursue.
Finding a Web Design
Once you have determined the audience that you want to reach and the purpose of your website, you can begin to explore the tools that will help you make your plan a reality. There are many great website tools available, but your best bet is to find one that is specifically designed for Christian sites. This will ensure you get all of the functions and graphics suitable for your site and let people know what type of website you are providing. There are many great Christian website design tools available so you can shop around for the best one for you. If social networking is your primary purpose, you can find a social networking site for Christians or use a MySpace account to create a Christian friendly site.
Christians need to get their name and business on the Internet just like everyone else, but creating a Christian friendly site can be a challenge. The good new is that there are many resources available to help you build a successful Christian website, no matter what your purpose may be.
Well, that's how viral marketing works. You start a viral marketing campaign, give it a push, and it goes under its own power, getting bigger and bigger. Of course, all the while it is creating traffic to your website and generating sales for you. Quite an attractive setup, huh?
Truth be told, a successful viral marketing campaign requires some time, effort, and investment to get it started, but if you do it right, it's worth it.
A good viral marketing plan could be broken down into three parts:
1- The bait
To start with, you need a free gift that you can give away. It must be extremely valuable, because you want people to share it with their friends, etc. Some examples would be an ebook, a video, a forum, etc.
2- The hook
Once you have created your bait that you're going to distribute to people (and they to others, and they to others, etc, etc), you need a hook. You need a way to bring all of these people who are enjoying your free gift back to your website to buy. If you're giving away an ebook, embed links to your website in the ebook. Depending on the product, you'll have to use different kinds of hooks – be innovative!
3- Marketing
Yes, that's right! You have to market your viral marketing campaign. (This is the push that you give your snowball to send it rolling down the hill.) You have to promote your free gift, so that people start using it and distributing it.
Viral marketing can be an extremely effective marketing method – but it will require some time, effort, and lots of ingenuity on your part. Happy marketing!