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Your Online Guide » Lettre De Motivation » Leadership and Development

[M263]Marketing And Sales Managers
by Bill Willard, Bil

Someone once defined management as “the effective coordination of the efforts of the individuals in a group to accomplish that stated objectives of the organization.” Managers get results by establishing goals and working with and through people to achieve those goals.

As a manager, your success depends on your ability to:

• Find and attract career-oriented men and women who have the knowledge, skills and attitudes to do the job, who are motivated to work, and who will cooperate with you and each other, and;

• Develop and manage these people to meet specific performance standards.

Management is a process because it involves a series of skills. But management is as much attitude as it is skills. Managers should be helpful supporters, working to build trust and confidence, and seeking to improve performance by recognizing that individuals have different needs, motivations and aspirations.

That means, the more of a leader you are, the better manager you will be.

Happily, most leaders are made, not born. They are cultivated, shaped and strengthened by education, training and real-world experience. Understanding leadership AND management is a good way of becoming more proficient at both.

What is leadership? What does it take to be a leader? Here's a short course:

• Leadership means having a mission and inspiring others to be committed to it. The mission is everything; leaders approach it with enthusiasm.

• Leaders are agents of change; they make decisions based on a vision of the future, not just on established directions.

• Leaders take risks to make things happen that would not otherwise happen.

• Leaders need a combination of competence, integrity, credibility and authority. They're seen as being involved in a lot of things and able to answer a lot of questions.

Leadership is a collaborative, not individual, process. It's the ability to get people to do what you want them to because they want to do it!

• Leaders help people do their best.

• Leaders depend on themselves and act on their own authority, but they recognize the importance of others.

• Leaders ask questions and know how to listen.

• Leaders let others talk; they don't talk about themselves.

Leadership begins when people disagree.

• Leaders recognize that performance and progress are forged on the anvil of constructive conflict.

• Leaders are willing to be unloved! In the words of Admiral John S. McCain (the late father of the Senator): “People may not love you for being strong when you have to be, but they will respect you for it and learn to behave themselves when you do.” Try it; it works!

Qualities of an Effective Leader

• Leaders are purposeful; they have a clear view of their objectives and avoid digressions into irrelevancy.

• Leaders know their stuff; they have a thorough grasp of their subjects, when possible, backed up with hands-on experience.

• Leaders are prepared. No matter how well you know what you're talking about, choose appropriate ways of getting your message across. Avoid shortcuts.

• Leaders are enthusiastic, but season their enthusiasm with intelligence and appropriate humor.

• Leaders understand the use of drama. Dull is boring, so cultivate a sense of staging, especially when addressing a group.

• Leaders are confident and easy-going. Regardless of their management style, they speak clearly, projecting their voices and looking people in the eye. Distinct speech is a sign of distinct ideas; self-assurance catches on.

• Leaders maintain a positive attitude. They never speak ill of their organizations or of individuals under their management. The glass is always half full, never half empty.

• Leaders demonstrate the contagion of example. It's not enough to talk the talk; leaders must walk the walk.

• Leaders support their subordinates, giving them the widest possible authority and discretion, while keeping responsibility centralized with themselves.

• Leaders live the U.S. Army's motto: Adapt, Improvise and Overcome.

Leadership Makes Businesses Work

If management ability keeps systems operating efficiently, leadership identifies management needs and seeks systems to address them. If management skills are required to administer existing programs and systems, it takes leadership to create a vision of success, and get people excited about attaining it.

In short, leadership—provided by agency heads, sales managers and other members of the management team—makes businesses work. It enables them develop to the limits of their potential, then helps them break those limits.

Want More? Send comments and questions to w.willard3@knology.net

Sources:
Management Online – A “Do-While-Learning”™ Program, The Diversified Group
The Marine Officer's Guide, Naval Institute Press


The sales manager acts as a guide to ensure that the sales teams performs to the best of its abilities. This would usually involve making sure that the team reaches its target. his target may be self-assigned or given by the sales director. Incentives are sometimes used by managers to give their members the drive to succeed.

Depending on the company's chart and field, sales managers have different duties, which may include having specific locations, specific customers or specific products under their care or jurisdiction. Sales managers also have the task of recruiting and training the sales staff in addition to managing the entire team's performance.

Sales managers has to assign areas to the executives in addition to the duty of having to supervise, motivate, as well as monitor their team's performance. The budget and target for the team members is also set by the sales manager. There may be several sales managers in a company, and coordination among members of these divisions are crucial to a company's success.

Knowledge is power in anything from politics to law to business, which is why an effective sales manager must be sure that the team is knowledgeable about both what the company has to offer in terms of products and services but also concerning what the competition is doing and how to do better. The sales manager also reports the entire team's progress to the senior manager and makes sure that the team is in touch with its customers, no matter how many they may be.

The product's development and manufacturing as well as the kind of product involved may also be contributed to by the sales managers. Some sales managers can also help the company identify business opportunities, and develop different marketing strategies. When taken together, this means that the sales manager becomes indispensable to the team and a big part of its success.
Article Source : National Youth Leadership Conference

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Both Bill Willard & Salvador Paez are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.

Bill Willard has sinced written about articles on various topics from Aging, Generation Y and Finances. . Bill Willard's top article generates over 4400 views. to your Favourites.

Salvador Paez has sinced written about articles on various topics from Shopping, Auto Insurance and Health. Being a could be the perfect career for you. Learn the ropes of your next great career as a. Salvador Paez's top article generates over 450000 views. to your Favourites.
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