Addictions are the bane of our lives and although we all will not admit it, addictions are part and parcel of everyone in this world. We may say that we do not have any addictions to speak of, but smoking and drugs and alcohol are only the famous addictions that define the people we see on television. Those are not the only things in the world that we can be addicted to. Just look at America, one of the most obese countries in the world with a population that has a serious problem in their addiction to food.

While this is common knowledge and programmes are in place for the prevention of this being exacerbated, the population of obese people has increased. What about the addiction to sugar? What about the addiction to video games. Addictions are all over the place and there has even been talk that being lazy is also addiction. Anything that represents weakness in the mind is called addiction because we are unable to control ourselves beyond a point of being slaves to our needs and cravings. We know there is a problem there but we continue to replicate the actions that in the end of the day, will only lead to the downfall of our success and even possibly lead us to many problems (like health).

Addiction does not come from the food we eat nor does it come from the very drugs that we consume. Addiction to alcohol does not come from the taste of the whiskey or the smooth feeling that beer gives you. Addiction to cigarettes is not because of the way it tastes and how cool you may look. Addiction does not exist in a double cheeseburger from McDonalds.

What happens is that whatever makes you feel good is going to be registered into the subconscious of the mind because of its nature as a base and raw emotion. Soon, after continued use of the object or food or drug, the body will then settle into a small equation of association. Your mind will then associated feeling good to the consuming of the item.

Soon, feeling this good becomes part of your bodily functions and when you do not have this for a period of time, your subconscious will urge you to have it. Now when it urges you, it does not only remind you of how good it can feel, but it also starts a series of unfortunate events which are often associated with first stage withdrawal symptoms which can be quite unpleasant.

Thus, it seems that to appease these symptoms, you almost have to go back to consuming or taking this thing. And thus it has reached a stage where it has become an addiction and now you know the root of this addiction - which is your mind. It is in your mind and to get rid of this, you have to fight fire with fire and erase it from your subconscious with brainwave entrainment technology, that allows you to reprogram your subconscious.