Multi-Level marketing or MLM as we all know, doesn't always have the best of names in the business world. Admittedly some of it is deserved. However, your MLM endeavors need to find a way to make people see that it's above board and financially beneficial to them. Use written reports and articles that can help them see what you do, how you do it and what's in it for you.
Topics
As with any other type of business, you will want to make your topics relevant to the business at hand. Otherwise, the point of writing them is non existent. Provide a service for those who you are trying to draw in. The something for nothing applies here very well. Offer them information or your own experiences about how to gather new leads or how to cold call, and you will find people interested in your methods and willing to come back to read them again or visiting your site in anticipation of the next report or article.
Offer Links to pertinent Materials
Offering further information in the guise of links to items they may find relevant or interesting will gather you more users. If the links come from your site, be certain that they open in a new window to keep them viewing your materials as well as the newly opened window. Losing your visitors to another site that you've linked to isn't an option that you want to entertain.
When you offer your content, gather email addresses. Requesting an email address from the users is a small price to pay for an informational-rich report or newsletter that gives them a lot of content about the very thing they are interested in building. However, selling those email addresses that you've gathered is the most certain way for the word to spread that if they sign up for your newsletter they will gather an inbox full of irrelevant email. Provide assurances that their email remains on the site with you and doesn't go to any other site.
Using your reports to promote yourself as an expert in your field
When your users are accustomed to reading well-researched reports and great materials from your site, they will be tempted to come back time and time again. If that material is also pertinent to what they are trying to accomplish such as learning how to better make cold calls or how to recruit more effectively, they will come back to read all that you have to say. This implies that you should use well-written articles and research your materials so that you do know exactly what you're talking about prior to providing the material for download.
Check your facts, your statistics and make sure that what you write is exactly correct.
Nothing will turn off a site user faster than to read what he/she thinks to be correct information only to find that what you've offered isn't what they need, or worse yet, isn't remotely correct.
If you give statistics, make sure they are absolutely correct and provide the places where you found them so they can double check themselves. Provide your reports on a regular basis such as once a month, once a week, or every two weeks, so that people grow into a habit of coming to visit the site and seeing what you have to offer on a regular basis.
Earn their trust by offering pertinent, timely content designed to do exactly what they need done. Offer some means of interaction so that if there is a question about your report or article, there is a way for you to take those questions and answer them for your website users. Interaction sells both you and your web site.
Providing something for nothing, issuing a report that doesn't ask for a return investment on their part is a means to gather information for your website use and to help yourself to be established firmly in your peers' mind as an expert in the field of MLM marketing. Offering this service on a regular basis will afford you extra traffic to your web site and a good name in the field you are a part of.
Using your knowledge to provide a means for your associates in MLM marketing to gather some knowledge of their own will provide great rewards aside from the traffic and the visits to your web site on a regular basis. A free report generates more than leads. It generates goodwill in the sales community.
Free reports are the best follow-ups invented by the affiliate marketing world. Rare are the instances wherein you get to establish a sale just by a few convincing words on your pre-seller site, and so follow-ups are crucial. Some prospects need a little more courting before they finally make a decision of buying your product, and this is where free reports come in.
Free reports can contain everything and anything under the sun about your products, however, doing just that might spoil your chances of ever closing sales with your ever choosy prospects. In order for your free reports to bring you the results you want, and that is to increase your sales, you must focus on highlights instead of on complete information regarding the products your prospects might either already know or aren't interested to know. Highlighting the right things will eventually make your prospects say ?yes? to your products.
We like to buy products that are beneficial to us, therefore, you should HIGHLIGHT THE BENEFITS YOUR PRODUCT OFFERS in your free reports. The chances that your prospects already know of the advantages of buying your product are high. It is more likely that these benefits are the reason behind their subscribing to your free reports.
But it wouldn't hurt to constantly remind them of what they are missing out on, and what they can gain if they buy your product. Just remember to repackage the benefits you highlight once in a while, for no one likes reading the same things over and over again. Lastly, remember that although more benefits mean increased sales, don't overdo and exaggerate.
Next, you might want to INCLUDE TESTIMONIALS in your free reports. Your prospects need to be reminded that your products can make real people happy, and that it can make them happy, too. Highlight testimonials you feel your prospects can relate most to. Again, no one likes to read the same things over and over again, and so vary the testimonials you place on your free reports. Another mistake affiliate marketers do with their free reports is that they bombard it with too many testimonials, especially if the product is worth testifying for. Highlighting 3-5 testimonials per free report is good enough.
Prospects sign up for free reports because they want to know more about the product, so HIGHLIGHT ANY DEVELOPMENTS ON YOUR PRODUCT in your free reports. Highlight any upgrades your products might have recently experienced, recent findings regarding the features and benefits of the products, and reviews reputable people, groups, and organizations have made on your product. Again, be varied. You'll never know what developments will catch the eye of your prospects, and bring you the increase in sales you have always wanted.
However, knowing what to put in your free reports is not enough. Your reports should contain certain characteristics that would turn your prospective buyers into buyers. If you want more sales than just a meager month's worth of groceries and bills, then you should also take note of the following characteristics your reports should have in order to optimize sales.
USE AN ACTIVE VOICE. Tell your prospects what to do, not what they can do. Instead of saying ?If you buy this product now, (benefits here),? say ?Buy this product now and (benefits here).? This little change can make a lot of difference in your sales. Just make sure you place your commands at the right places.
ADD A LITTLE ?SPUNK.? Make your prospects love the things you put in your free reports. Make them laugh, cry, or think. A lot of the right attitude can go a long way, and your prospects are smart enough to determine attitude, even if it's written. If you make them feel good enough about reading about your product, you might finally get that increased sales you have been longing for.
BE FOCUSED. Do not write about search-engine optimization when you are promoting your products. That also goes for writing about multiple products in one report. Focus on one product only, and make your free reports in such a way that would make your prospects focus on buying your product.
Both Kevin Sinclair & Aubrey Walker are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
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