You'll always have bigger and better competitors, but that doesn't mean you can't succeed. You can always offer something 'slightly' different or a 'radical new alternative' if you insist. However, to deliver your message to the maximum number of people out there, to effectively compete with the competition, you first need to get your website ranking higher on the search engines. In fact being on the first three slots will guarantee you steady traffic to your Internet business.
Ever since the creation of Google in 1998, getting ranked high in Google's search engine has become a major concern for web site owners, a goal to be achieved that marks success. Recent statistics show that 80 percent of Internet users use Google to search for something whether it is information or a product. However, no one can say for sure the exact criteria that Google uses to determine its rankings. It is rumored that over 100 criteria are used to determine the algorithm which ranks your site's credibility with its search engines. Of course, some of these criteria are secret, but there are some known methods to achieve higher rankings.
The first thing of importance is your website content. Quality content in an easy-to-use site is perhaps one of the most important things you can do. "Content" refers to the words, articles, documents - generally all text information on your site. Search engines do not regard graphics themselves as content. Although flashy graphics will impress your visitors, they won't help you in getting high ranks with search engines beyond the alt text that you place in the coding of your page for the graphics. Search engines use programs called spiders to research the content on your website. These spider programs in general won't be able to decipher the information in your flashy graphics. If your page is graphic heavy you may even end up on the lower scale of the results.
Another thing that you have to employ is keywords. Having a website with only the prices and the names of the products will not get you very far with the search engines. You need key words on your pages that tell the search engine what you content is about. Also make sure to update your content frequently and with quality content as this will help you get a better ranking on the search engines.
A common mistake web owners make is in spelling and grammar. This will put off potential customers as a result of appearing unprofessional. As well, it has also been found that more than three spelling mistakes can cause you to lose your ranking with the search engines.
Another essential key to ranking is getting links back to your website from other websites on the internet, particularly sites with good page rank status. This lends heavily to your site's credibility in the eyes of Google and others.
Reaching and keeping your website high on the search engines' top lists will be an ongoing endeavor. With well written content, filled with niche-rich keywords, and pages low on graphics and high in quality information plus back links for authority-delivered traffic, you can climb the ranks quickly and consistently with a little work and a lot of results.
Google crossed a new record high, breaking through 60% mark for the first time and reached 62% in search engine market shares for the month of April 2008. According to Nielsen Online's latest release on US search engine market shares for April 2008, Google's share grew by 12.30% from the previous year same month. Yahoo! continues to decrease in its market share to a new low of 17.5%, while MSN showed a growth rate of 7.70% over the year.
Google is comprehensively dominant in the US search engines market shares and the number of searches done as well. Google occupies 62% of the search engine market share which is the new record high for the Internet market giant. The market share improved decent 5.60% over the previous month and 12.30% over the previous year same month. The number of searches done on Google also grew continuously to a record 5.1 billion gaining more than 1 billion searches (20%) in a record span of four months.
Yahoo! continues to loose its market share in search shares and the number of searches done in US as well to a record low. The search engine market share of Yahoo! stands at 17.5% according to Neilsen-Netratings, which is 20.09% less when compared to April 2007 where it scored a decent 21.9 percent. The market share decreased 2% when it is compared to the previous month's 18.1%.
MSN windows live search lost its market share in search shares by 19% when compared to previous month, which is reduced to a below 10% mark first time in last nine months with 9.7% share. The percentage change over the year is still positive at 7.70% for MSN over April 2007, where it has 9.0% share. MSN has become the biggest looser when all the search engine market shares over the month are compared.
AOL managed to gain slightly over the previous month in the search shares with 4.3% share for April 2008, which is the second lowest share over the year. AOL increased its market share by 4% over the previous month but lost 20% over the year same month. With this it has become the biggest market share looser over the year, despite powered by Google. When the market shares of both AOL and Google are combined, it becomes 66.3% increasing from 62.80% in March 2008.
When it comes to the number of search queries, Google has crossed the historical 5 billion searches mark, ending up with 5.1 billion for the month of April 2008. There is a 35.4% change when it is compared to previous year's searches. Yahoo! is the only other search engine with more than one billion search queries with an estimated 1.45 billion search queries loosing 3.4% of searches over the year. MSN is reduced to 79.6 million searches from 97.9 million searches in the previous month, which makes it the biggest looser for the month.
Google search occupies the largest market share and has been increasing gradually. Yahoo! is clearly struggling to maintain the market share while MSN is inconsistent. At 17.5% and 9.7% respectively, both Yahoo! and MSN are way below Google's market share. Major search engines increased market share at the cost of smaller search engines like ASK.com. There were an estimated 8.24 billion searches done by Americans in April 2008, with more than 95% of them done on top 5 search engines, which make things easier if you are looking to submit your website to search engines.
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Cynthia Mosher has sinced written about articles on various topics from Web Development, self improvement and motivation and Site Promotion. Cynthia Mosher has been working online since 1998. She shares her advice and experience on working at home and internet and affiliate marketing at her website .. Cynthia Mosher's top article generates over 60500 views. to your Favourites.
Marvist has sinced written about articles on various topics from Computers and The Internet, Internet Marketing and Site Promotion. Marvist is an Professionally managed providing Affordable SEO, ppc management and internet marketing research services to help companies to increa. Marvist's top article generates over 22200 views. to your Favourites.