Print Article for : Marc Broussard Keep Coming Back

Your Online Guide » Advertising & Marketing » Strategies of Advertising

[M241]Marc Broussard Keep Coming Back

by Karl Glantschnig, Kar

A lot of successful websites depend on returning visitors to account for a major part of their traffic. Returning visitors are easier to convert into paying customers because the more often they return to a site, the more trust they have in that site. The credibility issue just melts away. Hence, keep your visitors coming back to your site with the following methods:

1) Start a forum, chatroom or shoutbox

When you start a forum, chatroom or shoutbox, you are providing your visitors a place to voice their opinions and interact with their peers -- all of them are visitors of your site. As conversations build up, a sense of community will also follow and your visitors will come back to your site almost religiously every day.

2) Start a web log (blog)

Keep an online journal, or more commonly known as a blog, on your site and keep it updated with latest news about yourself. Human beings are curious creatures and they will keep their eyes glued to the monitor if you post fresh news frequently. You will also build up your credibility as you are proving to them that there is also a real life person behind the website.

3) Carry out polls or surveys

Polls and surveys are other forms of interaction that you should definitely consider adding to your site. They provide a quick way for visitors to voice their opinions and to get involved in your website. Be sure to publish polls or surveys that are strongly relevant to the target market of your website to keep them interested to find out about the results.

4) Hold puzzles, quizzes and games

Just imagine how many office workers procrastinate at work every day, and you will be able to gauge how many people will keep visiting your site if you provide a very interesting or addicting way of entertainment. You can also hold competitions to award the high score winner to keep people trying continuously to earn the prize.

5) Update frequently with fresh content

Update your site frequently with fresh content so that every time your visitors come back, they will have something to read on your site. This is the most widely known and most effective method of attracting returning visitors, but this is also the least carried out one because of the laziness of webmasters. No one will want to browse a site that looks the same over ten years, so keep your site updated with fresh bites!

One excellent way to use advertising business gifts is as loyalty reward for your existing customers. That's right ? your existing customers. Up to 85% of your business does not come from new customers, but most businesses put the bulk of their advertising budget into wooing new customers. The problem with this is that your existing customers get neglected ? and customers who feel neglected don't stay customers for long. The solution is to make your customers feel appreciated, and the best way to do that is with a little gift now and then.

Choosing effective advertising business gifts takes just a little planning. After all, you don't want to send just anything to your best customers. There are a few keys to using advertising business gifts as effective loyalty rewards.

1.Choose items that your customers will find useful. The more useful the gift is, the more likely it is that they will use them. The more that they use them, the more often they see your name. The most common advertising business gifts are items that everyone uses and needs ? key rings, sticky notepads and the like.

2.Choose advertising business gifts with a high perceived value. That doesn't mean choosing expensive items ? many promotional items are actually quite inexpensive, but have a high perceived value. Items like calculators, cameras and personal planners have a high perceived value, but can cost very little.

3.Choose items that fit your company image, or that fit in with a current marketing campaign. For instance, a bank might normally opt for giveaways that have to do with money ? money boxes, promotional wallets or the like. But if that bank were running an ad campaign with the slogan ?Have a Little Fun with Your Savings? they might give away imprinted yo-yos or boomerangs to each existing customer who makes a passbook deposit of at least ?10 during a specified period.

4.Plan out your advertising business gift giving in advance. Appreciation gift giving can be a one time thing, but it works best when it is part of a coordinated programme. Plan on thank you gifts for orders, for referrals or gifts for other occasions. One popular use for advertising business gifts is to send one out on customers? birthdays. It requires a little bit of planning and setup to manage, but the results are more than worth the effort. The promotional gift may even be only part of the birthday bonus. One family restaurant offers a free meal to the birthday boy or girl up to age 12. Rather than sending out a traditional postal card, they send out a deflated balloon imprinted with Happy Birthday! and the business name. When the child ? and his or her parents ? bring the balloon in to the restaurant, it serves both as ?coupon? to redeem the free meal, and an extra gift ? once it's inflated from the helium tank they keep handy for the purpose.

5.Desktop items are among the best and most popular promotional advertising gifts for a very simple reason. Business people spend most of their time at their desk, which means that they see your gift ? with your name on it ? often. When it comes time to order the products or services that you sell, they're most likely to call the name that they see all day long.

Article Source : Advantages Of Transit Advertising

About Author

Both Karl Glantschnig & Gareth Parkin are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.

Karl Glantschnig has sinced written about articles on various topics from Affiliate Programs, Internet Marketing and Site promotion. A Million Dollar Work At Home Expert Shows You How To find the best home based business ideas and oportunities so you can work at home!http://www.work-at-home-finder.comInternet Home Business Ideas and Opportunities Newsletter!http://www.work-at-home-find. Karl Glantschnig's top article generates over 74000 views. to your Favourites.

Gareth Parkin has sinced written about articles on various topics from Promotional Advertising, Promotional Advertising and Web Development. Gareth Parkin is the co-founder of Ideasbynet, the UK's leading online supplier based in the north of England. Es. Gareth Parkin's top article generates over 450000 views. to your Favourites.