By Rick Bisio The Educated Franchisee We all know who I am talking about.They are always following the latest trends, buying the new concept car and spending all night in line to buy the latest iPod.These folks want to be part of the ‘in crowd’ and feel that there is safety in having what everyone else says they want.They are always looking for the perfect school, spouse, church, house and business.Most of all, they are never satisfied, always wondering if they have the best. So what’s wrong with this you may ask?Nothing, so long as you know what you are doing and recognize the fact that chasing the latest thing, while exciting, is not always the most reliable.Why is this?Well let’s use franchising as a case study. There have been a number of hot and sexy concepts in franchising.How about the home meal replacement craze from a few years ago lead by Boston Market?Five years ago the hot and sexy concept was Ebay Stores where you can drop off your extra items and they will sell on Ebay for you.A couple of years ago we were all drooling over the dinners-to-go concepts such and Super Supper and many others.This year we have been watching Cold Stone Creamery begin to sputter.All of these concepts were hot and now they are not and investor/entrepreneurs were divorced from their money.Why is this? The reason is quite simple.These franchises are hot and sexy because they are NEW ideas in unproven industries.The thing to remember about unproven ideas and industries is that, by definition, they are unproven.These businesses have a significantly higher risk/reward ratio.If you corner the local market with a new idea then there is a great reward; however, if the idea or industry is just another fad, then the business will probably falter regardless of the skill and effort you put forth. If you are the kind of person that tends to chase the latest hot trends, you know there is a risk to this.The new cell phone that you wanted may not be all that it is cracked up to be and the new concept car may be more concept than car.New, hot and sexy businesses are no different – so don’t expect them to be. Having been born and raised in the ‘Show Me’ state of Missouri and as the author of The Educated Franchisee, I am all about making sure something is proven before parting with my money.Quite simply, I want to stack the deck in my favor. To do this you have give up on your concept of ‘hot and sexy’ and instead focus on ‘tried and true’. ‘Tried and true’ would include franchisors that have been around for a few years in proven, mature industries.Try painting, house cleaning, aged care, hair cutting, window washing or even taxes.Boring as it may sound; this is the most predictable path to business success.Even though there is more competition, you also know there is demand today and will be demand tomorrow.A high quality, proven franchisor will be able to provide you with a superior approach to securing and retaining customers thus allowing you to control an appropriate share of the local market. Remember, the latest hot trend can cool off.Become an educated franchisee and stack the deck in your favor. This article was written by Rick Bisio of FranChoice Consulting.If you would like to learn more about how to identify a great franchise businesses and stacking the deck in your favor, go to or buy the book - The Educated Franchisee – on Amazon.com.Rick’s books and articles cover everything you need to know about buying a franchise, owning a franchise, franchising skills and requirements, finding the right franchise, recognizing great business opportunities, starting and building your own business and more about business franchises Rick Bisio
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Looking Into Travel Destination Packages
You will find when you begin looking for summer vacation destinations, that there are a number of packages you can choose from. However, many people do not actually know what a summer vacation package is. So just what is a summer vacation package and what do they involve?
Basically a summer vacation package is a holiday that includes the flights, accommodation and often even the activities that you will take part in once you are there. They are usually cheaper to purchase than booking everything separately and so they are a popular choice for those who are on a budget.
You can book a beach summer vacation package, or you could even look into packages in various cities. There is sometimes nothing nicer than a nice city break away from it all. The choice really is yours, though no matter where you decide to go you should always check to see what the package actually contains. This may sound obvious, but many people just assume that certain things will be covered in their package, when in fact they aren't.
When you book a hotel package you will usually find that local attractions are included in the deal. However this is not always the case so it is worth checking out where you can go and what you can do. Travel is also mainly included in such packages and that is a big help to most people as trying to book the right travel to and from the airport can be an absolute nightmare.
If you are wondering where you can find a summer vacation package then generally the best place to start looking is online. The Internet always hosts a huge range of deals and you have more chance of finding something to suit you too.
Overall a summer vacation package can take you anywhere. So whether you are looking for a hot or cold climate, or no matter how much money you have, there will always be a package to suit your needs. However, do not always assume that package deals are cheaper than booking everything separately - that is simply not the case, even though there are some good deals to be found. If you keep these things in mind then you should be able to find yourself the perfect summer vacation package to suit you.
Both Rick Bisio & Guy Morris are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
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