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Your Online Guide » Search Engine Optimization » Search Engine Marketing

[L548]Los Angeles Based Companies
by Chris Anderson, Phd, Chr

Think about it, in almost every industry that you can think of are being impacted by online search. It has impacted the way we find hotels, cars, restaurants, plane tickets, flowers, real estate, music, mortgages, life insurance, almost every facet of our lives.

With the distrust of the media, politicians and "experts" more and more people are going to the world wide web to shop, find information and to find credible sources to do business with.

Gone are the days of yellow pages, newspaper advertising, and cold calling. Businesses that know how to utilize the power of local, regional and national search are helping businesses flourish while at the same time position them as brand leaders in their market.

Recent studies show that people trust high ranking organic search findings by 86% more than advertisements through PPC and Banner Ads. When you start to understand this dynamic and its long term impact on your business you can make significant inroads in establishing your company brand as an expert in your industry. Not only by well placed Press, but by providing quality information from an authority site. The consumer is getting smarter about checking out who they are doing business with, and are looking for CREDIBILE SOURCES.

The question becomes how visible are you in Organic Search that gets 70% of the traffic, and how credible is your site when they search for you? The value of SEO, is not about code, tricks and links, it is about establishing your company as a dominate leader that is now found in just about every major keyword that your potential client might search. With that kind of presence you will not only see increased traffic, you will also see increased sales. SEO, is not designed to replace what you are doing now, but is structured to be a hub of everything that you do to enhance your marketing and sales. This is why savvy business owners have already started positioning their business for the long haul on the internet.

Realize also that many businesses are way ahead of you in terms of building brand and search engine recognition for their web sites. While you can catch up now in many search areas, it will become more and more difficult to cold start a web site in the future. This can be especially true for companies competing in popular locations like Florida. With more and more businesses moving into the state, it just gets that much more competitive.

At this stage, whether you are located in Florida or some other location, you have two choices: 1) act now to get visible on the web or 2) stick your head in the sand and pretend that this push to the web is not happening. If you choose the latter, we personally believe you may have a very rocky ride over the next 2-5 years.


The importance of articles in today's websites and internet based companies are immeasurable. They dictate a lot in the success and the drive of traffic into one's site. It has become a key element in making a site work and earns a profit. A website operator and owner must have the good sense to include articles in his or her site that will work for them and earn them the many benefits articles can give to their site.

One way of promoting your website and product can be achieved for free. As an additional bonus, this ?free? method can boost your sites and sales, doubling and even tripling your income.

How does this work?

Write articles relating to your website and submit them to ?free content? submission sites. Easy to do, takes little time and can increase your website traffic, sales and of course, your income.

How can article writing boost traffic and income?

The article on thet site contains a link to your own website. Readers, after reading your articles, may choose to click on the link and pay you an unexpected visit. Having them on the free content sites is also making these articles available to other webmasters who may wish to publish that article on their site. If they do, your article will include a link back to your site. And anyone who reads the article on that site can still click on the link to visit your site.

As the list of your published articles grow larger, and more and more of them are appearing on different websites, the total number of links to your site increases also. Major search engines are placing a lot of significance on incoming links to websites so they can determine the importance of a certain site. The more incoming links the website has, the more importance search engines attaches to it. This will then increase your website's placement in the search results.

If you site is into promoting a product or service, the links that your articles have achieved will mean more potential customers for you. Even if visitors only browse through, you never know if they might be in need of what you are offering in the future.

There are also those who already have specific things they need on their mind but cannot decide yet between the many choices online. Chances are, they may stumble upon one of your articles, gets interested by the contents you wrote, go to your site and became enticed by your promotions. See how easy that is?

Search engines do not just index the websites, they also index published articles. They also index any article that is written about your own website's topic. So once someone searches for that same topic, the list of results will have your site or may even show the articles that you have written.

And to think, no effort on your part was used to bring them to your site. Just your published articles and the search engines.

It is no wonder why many webmasters are suddenly reviving their old writing styles and taking time to write more articles about their site than doing other means of promotion.

Getting their site known is easier if they have articles increasing their links and traffic and making it accessible for visitors searching the internet. Since many people are now taking their buying needs online, having your site on the search engines through your articles is one way of letting them know about you and your business.

The good thing with articles is that you can write about things that people would want to know about. This can be achieved in the lightest mood but professional manner, with a little not-so-obvious sales pitch added.

If you think about it, only a few minutes of your time is spent on writing one article and submitting to free content site.

In the shortest span of time also, those are distributed to more sites than you can think of. Even before you know what is happening, you are getting more visitors than you previously had.

Here are some tips to help you and assist you in making your articles. Below you will read about four things all articles must have to make it successful and helpful in making your site a profit earning and traffic overflowing site.

?Keywords and Keyword Phrases.

An article must always be centered on the keywords and keyword phrases. As each website visitor goes to a site, there are those who are just merely browsing but actually looking for a specific something. When this happens, a searcher usually goes to a search engine and types in the keywords they are looking for (e.g. Toyota Camry, Meningitis, Tax Lawyer and Etcetera). It could be anything they want.

The Important thing is that you have an article that has the keywords that are related to your site. For example, if you maintain an auto parts site, you must be able t have articles about cars and their parts. There are many tools in the internet that provides service in helping a webmaster out in determining what keywords and keyword phrases are mostly sought out. You can use this tool to determine what keywords to use and write about.

?Keyword Density

Know that you have your keywords and keyword phrases, you must use them fully. An article must have good keyword density for a search engine to ?feel? its presence. Articles should at least have ten to fifteen percent of keyword density in their content for search engines to rank a site high in their search results. Getting a high rank is what articles do best for a site. is the number of times a keyword or keyword phrase is used on an article. The number varies depending on the number of words used in an article. An effective article must have a keyword density that is not too high or too low. With a very high density, the essence of the article is lost and may turn off a reader as well as the search engines. It comes off as overeager. A low number may be ignored by the search engines.

?Good Article Content

Like what is stated above, you cannot just riddle an article with keywords. They must also be regarded as good reading materials. Articles must be able to entertain people as well as provide good information and help for their needs. Articles should be written well with correct spelling and good grammar. If you want people to trust you, make your work good and
well thought out.

People respond well to figures, facts and statistics. Try to get great information and as many facts as you can. A good and well written article will boost your reputation as an expert in your chosen field or topic. As more people believe in you. They will be able to trust you and your products.

?Linking Articles

And another important thing to remember. If you are going to submit articles to ezines and/or contribute your articles to newsletters and other sites, DON'T ever forget to include a link to your site. A little resource box with a brief description of your site and you should always be placed right after your articles that you have submitted. If people like your articles, they will most likely click on the link directing them to your site.

If you think you are wasting your time writing these articles, fast forward to the time when you will see them printed and wide-spread on the internet. Not to mention the sudden attention and interest that people are giving your website and your products or services.

Try writing some articles and you will be assured of the sudden surge in site traffic, link popularity and interest. Before you know it, you will be doubling and even tripling your earnings.

Nothing like getting benefits for something you got for free.
Article Source : Pg. 19

About Author
Both Chris Anderson, Phd & Benn Brown are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.

Chris Anderson, Phd has sinced written about articles on various topics from Real Estate, Pets and Fannie and Freddie Mae. Dr. Anderson is a  who has been responsible for over $40 Million in internet reven. Chris Anderson, Phd's top article generates over 4400 views. to your Favourites.

Benn Brown has sinced written about articles on various topics from Acne Treatment, Home Internet Business and Health. Information supplied and written by Benn Brown. Articles,News,Resources and Video about Finding freelance writing opportunitiesand Copywriting Tutorials and Lessons. Benn Brown's top article generates over 60500 views. to your Favourites.
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