Promotional mugs of the latest plastics offer you a wide variety of choices in colour, style and materials. Their light weight makes them an ideal choice for direct mail promotions, or any promotions where you’ll be shipping your promotional mugs to customers. Virtually unbreakable, you can be certain that they’ll arrive at their destination in one piece. To really sweeten the pot, most plastic promotional mugs are available at far lower cost than ceramic or china mugs – but they don’t look cheap. Here are some of the best selling plastic promotional mugs and the features that make them so popular.
Glitter plastic mugs make your message clear Available in a variety of bright, transparent colours, these mugs are made of high impact break resistant plastic with a glitter finish that makes your logo or marketing message stand out. Their flashy style makes them ideal for promotions aimed at the youth market or any high energy market.
Plastic mugs in primary colours make your message stand out in a crowd High impact isn’t just the description for the plastic used in these mugs. It’s also the description of the impression these eye-catchingly colourful mugs will make on your audience. The tough plastic mugs are break resistant, and large enough for a serious cup of coffee. The bright colours will highlight your message in any contrasting colour. Best of all, they’re very budget conscious at just £0.99 per when purchased in bulk.
Optima plastic mugs give your message some style Add a dash of style to your advertising message with a range of coloured transparent mugs with flair. The combination of bright colours and unique shape will definitely capture attention and focus it directly on your logo or other message. These are an ideal range of plastic mugs for the style conscious consumer who enjoys things simple.
Give your message legs with plastic travel mugs Choose a range of good quality, low cost plastic travel promotional mugs in high impact plastic to send your message out into the world. White plastic with brightly coloured accents are an eye-catching way to attract attention to your brand name and make your message stand out.
Reinforce your green message with arange of recycled plastic mugs Show your customers your commitment to the environment by choosing one of several ranges of plastic mugs made from recycled plastic. There are several styles and colours available to suit your brand and style image, but they all make the point that you care about green issues.
Economical plastic mugs let your spread your message far and wide Choose from an enormous range of colours in a unique, economy priced plastic mug. You’ve got a choice of neon, standard and the unusual Galaxy special colour effect that mimics a starry sky background to highlight your marketing message and really call attention to it. At well under £1 each, these mugs will serve your purpose in the most economical way possible.
Your marketing plan discusses the various value propositions which help to define a positioning statement. You have also identified your primary and secondary target segments using demographics and psychographics. Matching your product value propositions and target segments, you begin exploring your marketing mix.
You apply the relevant touch-point strategies, be it a coupon, or press ad or internet marketing, to your marketing plan with the intention to generate leads for sales conversion.
Enter the Marketing Budget Plan. This is a plan which serves as a reality-check to you in terms of affordability. Up till now, you have been freely exploring the various marketing strategies and tactics to apply to your business. Now is the time to apply a dollar amount to each of your proposed marketing strategies. Unless you have really deep pockets, likelihood is that you will start to tweak the tactics to suit your budget.
Think Low Cost High Impact Marketing at onset.
Make it a conscious habit until it becomes subconsciously part of you. That way you need much less tweaking on the budget. Imagine how much ad money you have to spend in order to achieve at least 7 times to be seen or heard before you can influence a buy on your product. There are however, ways to achieve Low Cost High Impact Marketing.
More Could Be Less. So Niche your market segments.
Yes, focus on select potential target segments which your product directly maps their needs. What is an ad message when it has extensive reach but appeals to less relevant targets? Would you rather that you focus your ad message to the relevant and willing target segments? And, with a direct need for your product, you are reducing the rejection reasons they have about buying your products. Selling to these groups hence becomes easier with lesser objections.
Collaborate, Don't compete.
This is especially true if you run a small business which has limited resources both financially and physically. Forge strategic alliances with other small businesses of similar nature or become a major link in their business supply chain. This gives you stronger bargaining power and potentially opens up new distribution channels for you.
Member-get-Member scheme, referral plan or whatever you term it, it still is word-of-mouth marketing.
Not just the Banks do it. And you can do it too! But it has worked since time in memorial. Why? Because people believe people whom they know, who have tried and test your product and genuinely recommend to one another the goodness of your product.
Some food for thought for the CMOs, CFOs and financial controllers of your businesses..
Both Gareth Parkin & Yoshiko Choy are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
Gareth Parkin has sinced written about articles on various topics from Promotional Advertising, Promotional Advertising and Web Development. Gareth Parkin is the co-founder of Ideasbynet, the UK's largest online source of & other. Gareth Parkin's top article generates over 450000 views. to your Favourites.
Yoshiko Choy has sinced written about articles on various topics from Advertising Guide, Internet Marketing and Direct Marketing. Yoshiko Choy is an entrepreneur and a management consultant in business & marketing with 17 years of experience in Locals & MNCs as well as an avid online marketer. She holds an Executive MBA from the California State University. Read about busines. Yoshiko Choy's top article generates over 2900 views. to your Favourites.