"When you network, you are trying to create a positive reputation, business contacts and business referrals. Networking can morph into word-of-mouth marketing if done correctly. If you can get people buzzing about you and your company, they'll tell their friends and colleagues once they leave the networking event or wherever they met you. Word-of-mouth marketing can be more effective than traditional marketing efforts like newspaper ads or brochures because people are more apt to believe others over you when it comes to statements about your company.

So what are the keys to good networking? Craft a good elevator speech and fire up your business card printing efforts and you're on your way!

First, where to network

You can network anywhere from a downtown sidewalk to a “networking event” in your industry. You can network just about anywhere. Check your local Chamber of Commerce for mixers, fundraisers and other events that could include networking opportunities. You can join a business networking group in your area (Google “business networking group” and your city or state to find a local group) or join the Rotary Club or Lions Club.

You can network at the charity you volunteer for, the supermarket or at local dog parks. You can network anywhere there's people and when the occasion is appropriate (don't network at a funeral – you might think that goes without saying, but I've seen it!).

Polish your elevator speech

An elevator speech, or elevator pitch, is the info that you want to get across to prospects about your business in the time it would take to take an elevator ride: less than 30 seconds. Your elevator speech should be specific and include a call to action that usually ends with you handing out a business card.

Less is more. This is especially true at networking events where you might want to speak to 100 people during the night. You might not be able to tell who is interested and who isn't and you don't want to waste your time talking about your business and what you can do to people who could care less. Keep it short and simple.

Focus on benefits. The old adage about talking about benefits first, features later works for elevator speeches too. People won't be intrigued by how many camera models you sell. They want to know how you can help them preserve their memories.

Include a hook. You need a phrase that will make you memorable. A sweeper salesperson could end with “I sweep away your cleaning problems.”

Write down your elevator speech and practice it until it's perfect at home. Use it whenever you network.

Business card printing

At the end of your elevator speech, hand out your business card. Let the person know that if they have any questions or know someone who might need your services that you're available. Use double-sided business card printing to print your key benefits on the back or you could even print local emergency phone numbers. Give people a reason to keep your card, even if it isn't for your business.

At networking events, always ask for someone else's business card first and they'll feel obliged to ask for yours in return.

By using these networking tips, you'll need to reorder business cards and your phone will be ringing off the hook!