Earning money on the Internet is a lot more challenging today than it was a few years ago. The most efficient method of generating sales has always been to develop a large list of clients/subscribers and sell to the list. Make it worth their while to join your list, contact them often, take care of them, and offer them quality products that meet their needs when appropriate. If you started your Internet business five years ago, you probably built up a large list of subscribers rather quickly. Today it takes considerably longer to develop a list of any size.
There are a number of reasons for this. Number one among them is competition. There are over 2 billion websites in existence now and a large percentage of them are trying to sell the same products that you are selling. With so many sellers crowding the marketplace, the pie is a bit smaller for each of us.
I hear many experts recommending that you should sell the product with the highest commission. I disagree. You should sell the product that does the best job for your subscribers, regardless of the commission. By offering the highest quality products, your subscribers will know that you sell only the finest products and will remain on your list for a very long time. In general, the longer they remain with you, the more they will buy. If you repeatedly offer them high priced crap, they will quickly unsubscribe. My attitude has always been, I’ll take care of my subscribers and the commissions will take care of themselves.
The price of the item you are selling is also a factor. If you sell a ten dollar item, you might generate fifty sales for each one thousand people that view your product. If you are selling a five hundred dollar item you might generate just three sales per one thousand page views. This is also something you should consider when deciding on which affiliate product to sell.
It is generally agreed among experts that the best way to achieve success on the Internet is to develop your own product. Most of the Internet Gurus make their Internet millions in this manner. When deciding on products to sell, copy the techniques of those who are most successful. Develop your own product. That way, no one is selling it but you and your affiliates, so you control the amount of competition. You make 100% of the profit on your sales along with a very high percentage on your affiliates’ sales. And, you can determine your own selling price. All in all, it is a very compelling proposition to develop your own product.
One of the best such tools available is AdSense Gold (http://www.profitbooks.com/go/astracker) which allows you to have a better understanding of which ads and formats actually get more clicks and which are useful or nearly useless.
This program works by tracking views and clicks on all the publisher's pages. It even goes as far as offering you the possibility to see which referrer each visitor came in through.
There's a free tool called SynSense (http://www.singerscreations.com/RSS/Posts/235.asp) which is more of an AdSense monitoring tool. This sits in the tray and offers actualized AdSense stats as you hover your mouse over its icon. It's a very nice tool for those which like to be informed on how their AdSense is doing at all times of the day.
Google provides you with stats in a csv format on their site. So someone made a tool that can automatically download such files and extract a lot of information from them. The name of this tool is CSV AdStats and it is available from http://www.nix.fr/en/csvadstats.aspx'q=download
It has a large number of features, including the possibility to highly customize reported stats, exporting data and charts to other formats. It's in French but the language can very easily be changed to English.
Of course any tool can only access these stats as often as 15 minutes but the authors are well aware of that fact and none of these tools will get you in trouble with Google because of that.
If, however, you're browsing content most of the time, and your tool of choice is the Firefox Internet browser, there's an extension for this program that allows you to view the stats in your status bar.
Again, this software is aware of Google's 15 minute rule and enforces its usage, 15 minutes being the minimum time between updates. The Google AdSense notifier for Firefox can be obtained from http://code.mincus.com/?p=3
There is also a program called Golden Keywords out there that helps you in getting the best keywords for your site. It's really efficient and very easy to use. It does come with a price tag though, it costs $49.95 and it can be obtained from http://www.regnow.com/softsell/nph-softsell.cgi?item=8616-2
So as you can see, software developers are making more and more programs meant to help you in your quest to maximize your AdSense profits. But before you go out looking for them remember that Google has a few features of its own as well.
It does offer some reports (albeit a bit more limited) and using the 'channels' feature is a good way of finding out which ads on your site are really bringing in most of the revenue.
Be on the look out as new tools appear daily and make sure to invest time in your site, as that is the real key in success with AdSense.
Both Jo Mark & Marieanne are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
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