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[A829]Automotive Web Site Design
by Gabriel Adams, Gab

While surfing the internet I have seen many different types and styles of web sites. The design of all of the different web sites on the internet varies widely. I have noticed that within the last five years there has been a tremendous move towards Flash web sites or Flash elements in web sites. Personally I am not a huge fan of a web site built entirely in Flash, because I believe that it is too much for the user to absorb everything that is happening. Also when a search engine crawls a web site made completely with Flash it will not be able to pick up any text in the web site that is embedded in the Flash images. Normally a search engine will rank a Flash-only web site lower than a non-Flash web site, because there are more keywords included in the paragraphs of the web site that are not made completely with Flash. However using some Flash elements in a web site design is a great idea. Flash can help make your web site pop, and give the user a focal point that will draw their eye into your web site.

Web site design is the most important element of creating a web site. The design of the web site is what actually brings the users into the site and keeps them there. A major aspect of your web site design is the web site navigation. If the navigation of a web site design is not very good, then the user will leave the web site quickly, without really looking at much of anything. If the web site is difficult to read, or the colors are not appealing to the user then they may also leave. A good, clean, and simple web site is the best type of site to create, because it allows the user to navigate easily, and find the information that they desire.

Some people like to use navigation on the side and some like to use navigation on the top of the web site. No matter which you choose you want to be consistent, so that the user always knows where to go to move to another page. Personally I like to use the main navigation across the top of the page, with the secondary navigation down the left side. The main navigation will have the main points of the site, and the secondary navigation will allow the user to delve deeper into any one of the main navigation topics. I prefer to use navigation this way, because it allows the user to navigate to almost anywhere within the web site with only two clicks. One of the clicks will get them into the main topic, and then they can get into more detailed information relating to the main topic using the secondary navigation.

Recently I have looked at a few web site design companies in the UK. These design companies have very nice classic styles that are very easy to read, and they relay the information to the user in a very nice way. UK web site design seems to use fewer Flash elements, and more CSS and JavaScript techniques to entice the user. I also prefer CSS and JavaScript techniques, because they do not require Flash Player to be able to see the effects. Also these techniques are much more subtle than Flash elements. CSS and JavaScript are just text markups, so the text can still be read by the search engines' spiders, which usually translates into a higher search engine ranking.


The size of the font that you use is direct variation to attention where it is said that body text should never go above 16 pixels. This is because most surfers don't have the patience to scroll a page repeatedly just to read a paragraph. The best way for you to choose the size of your font would be by its position in the web page.

Maintain uniformity in the size of text font

Titles or headers of a page should be from 20 to 28 pixels in size as this is a noticeable size that is not distractive.

You could have the title as the largest font while sub-titles are capitalized and of a font that is larger than the text font but smaller than the main title. Links, if any, could be the same size as the text font of the web site design, but of a different color.

The choice of the right color is another important aspect of web site design as the color of the text invokes different feelings in your body. Some colors can release calming chemicals while lots of black indicates power, authority and in some cases, evil.

Use purple to depict royalty and power in your website design

White is related to purity, neutrality and safety while gray is often associated with taxes, death and depression. If you want to depict movement and excitement in your web site design, you have to use red. However as this is an attention grabbing color that creates a loud impression, it should be used in moderation.

Blue is the popular option for web site designs as it is related to loyalty and respect. Green is linked with wealth, nature and superiority and is used extensively in hospitals to calm patients. If you want to symbolize happiness, good times and sanguinity, you have to use yellow in your website design.

The most ostentatious and showy color for your web site design is orange, which also has links with ambition. Purple is used for depicting royalty, power, ambition, attitude and majesty in the website design.

The typeface of the font used in the web sire design should be practical, simple and easy to read. The most popular option to day is Arial as it is a sans-serif typeface that has great proportions, is easy to read and looks great with the right vertical spacing. If you want to highlight important information in the web site design, typeface should be bold, italic and oblique.

On keeping all these points in mind about the font and typeface for your web site design, you will reach an interesting and attractive website that is both informative and clear to read.
Article Source : Pg. 341

About Author
Both Gabriel Adams & Mahoney are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.

Gabriel Adams has sinced written about articles on various topics from Mobile Phone Reviews, Limousine Service and Entertainment Guide. For help designing an effective, attractive website, visit /
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