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From a marketing standpoint there are three solid reasons why ‘the more - the merrier' is a concept that may make sense when it comes to the acquisition of domain names.
1. Misspellings and Confused Destinations
If the title of your domain contains words that are often misspelled by others it may make sense to purchase the domains that contain those misspellings. The reason this makes sense is that if a visitor tries to log on from memory and misspells your name ‘correctly' they can still be directed to your primary website.
This may sound strange, but if even a small percentage of those challenged at spelling ultimately make a purchase it is marketing money well spent.
2. Eliminate the Copycats
Even if your domain ends in .com it may make sense to purchase the same domain in .net and other domain extensions. All these extra domains can be redirected to your primary website.
This approach provides two separate benefits.
a) Visitors can access your site even if they have forgotten what domain extension you have.
b) If the site becomes popular, you may not have as many copycats who try to find a website name that is similar to yours. They may also look for the exact same name under a separate domain extension. You may also wish to have your site name trademarked to minimize the possibilities for a copycat website to develop.
3. Resell Domain Names
Some online marketers have selected names that have to do with their product or services that may be general in theme. A motivated site developer may be willing to pay a significant price to acquire the domain name. Many marketers will check trends and acquire short domain names associated with the trend for the purpose of reselling at a higher price.
The growth of the Internet has made a good website name a commodity that has value. When you select your ecommerce domain name chose carefully and keep it as short as possible. If you can find a one word name for your website you may have a positive domain name. The use of the business name is a highly valued consideration, although if there are multiple words in the business name title (i.e. Ted's Taxidermy, Bait, Convenience and Taco Stand) you might find the primary purpose of the business and find a domain name that connects with site visitors.
When starting an online presence, the first and most important step you will have to take is to register your own domain name. In the online world, your domain name serves two purposes – name and address. Your domain name can serve as your site name. It will also direct your visitors to the contents of your site or someone else's. Hence, it is very important that you choose one properly.
If you are planning to launch a personal web site or one for your business, choosing a domain name like yourname.com or yourbusiness.com would be the logical step. However, there will be instances when the domain of your choice isn't available and you will have to pick another one. In doing so, please take note of the simple guidelines below.
If you already have a theme for your site, it would help if the domain name contains words that are related to the site's content. This makes it easier for you to market your site. Potential visitors will know what they're getting into when clicking a link to your site.
You may also choose domain names that are short and easy to remember. A domain that is short and can be told in a few syllables will be easy to remember. It also helps if the name has a twist or if it sounds rather funny. Good examples of short domain names include one-word internet giants like Google, Amazon and Ebay.
You may also choose simple, ordinary words like business, computers or laptops. Although a number of these domains have already been registered, be on the lookout as they could easily bring in instant traffic for any site. This will be very useful if you are going to use any of those PPC programs for parked pages or even selling the domain name in the future. As an example, business.com was sold a few years ago for millions of dollars!
Remember that these days getting your own domain name no longer costs an arm and a leg. Gone are the days when companies would charge you 30 dollars or more. You now have a choice of sites that can register your domain names for less than ten dollars and still provide you with lots of free stuff. Some companies are even offering domain names at peanut prices if coupled by other purchases like web hosting. Of course, this is great news for anyone considering building a web site or purchasing a domain name as an investment.