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[G279]Girls Like Big Guys
by Lastelle, Las
Bodybuilding workouts are widely practiced by both men and women all over the world. A bodybuilder's exercise routines, sets and repetitions comprise a workout. These exercises are done at a specific schedule and for a specific number of repetitions to develop a certain group of muscles. The most common reason for starting on a workout routine is to achieve a well defined and more muscular body. Bodybuilding can be considered a sport, and as with all over sport related activities, bodybuilding workouts come with risks.

A workout can be composed of a variety of exercises that focus on a variety of things: to improve one's muscular balance, to enhance muscle tone, or to increase the amount of muscle.

No matter the purpose for the workout routine, one rule that should be adhered to when training is to make sure that you do not overdo it. Overdoing a workout can cause adverse effects that may be detrimental to one's fitness goals as well as to one's overall health. For on thing, overtraining can cause the extreme development of muscles, which may be ok for the present, but will eventually cause problems in the long run as too much muscle growth can overstretch the skin; stretch marks and even flabby skin may develop especially if you stop exercising.

Another adverse consequence that may occur if you overdo your workout is the possibility of gaining too much weight once you stop exercising. This can also happen once you stop following the diet that goes with a bodybuilding workout.

To avoid damaging your body when engaging in bodybuilding routines, you should learn to exercise moderately and do so under the supervision of an expert or an instructor. While on a routine, you should also follow the diet that was set up to go with the workout. If you do stop exercising, try to at least stick to the diet to avoid gaining weight. You should also try to exercise on a regular basis, not to develop more muscle, but to maintain the condition of your body. Quitting your workout suddenly can cause you to gain a lot more weight.

It is important to remember that once your body gets used to a certain type of exercise, it can become quite hard for your body to adjust to a more sluggish lifestyle. Anything done in excess, even exercise, can cause harm. With this, try to avoid taking your bodybuilding workout to a very high level and practice with a certified instructor; this way, you avoid any injuries and any possible side effects that may occur in the future.

A planogram is a visual representation of what a category should look like to maximise sales.

It should include all the products and shelving and provide the optimum layout of the category to maximise sales.

This is a powerful tool to enable you to manage space effectively and hence your profits. It helps you place the right product in the right place at the right time.

I accept this may be hard work for the retailer to achieve on his or her own, but why not partner a planogram with your supplier? It's a win: win for both parties.

Get a Market Edge

A planogram can provide you with merchandise consistency, which should result in increased stock turns, improved product ranging and hopefully more satisfied customers.

My first involvement and awareness of the value of planograms was with Scott's, the international garden care company.

They were seeing a decline in garden care product sales in independent retail outlets and action was needed.

Independent retailers were aware of the problem, but could not come up with viable solutions, but a partnership between independents and suppliers came up with an answer.

Firstly, Scott's talked to the general public. They found that most potential consumers found the existing layout confusing and did not understand the signage that confronted them.

Remove the Jargon

The first priority was to remove the jargon. Words like fungicide, miticide, pesticide and words that were 'common' language to experts, were replaced with words such as disease control, pest control and slug and snail control.

Often the words put people off. I have the same problem with jargon when trying to buy a camera, computer or mobile phone!

Reduce the Selection

In Scott's experience, some retailers were offering consumers 15 ways to kill a slug. This was in so called 'expert outlets'. In the consumer's mind these were no experts. They did not know the best way to kill a slug.

This is where planograms come into their own. It forces you to look at the width and depth of the range and ask yourself are you helping or confusing the customer?

I am a firm believer in a good-better-best policy. Three ways of solving a problem, i.e. killing a slug, is fine with me. It gives me confidence that the retailer has done their homework and come up with the best solution.

Once independent retailers had partnered with Scott's and embraced the concept, they found sales increased by up to 40%.

The key changes were:-

Placing products in a logical order from a consumer's perspective, in other words, layout the stock by thinking for the customer.

Using language that was consumer language rather than industry language to grow sales.

Providing sufficient range to show so the retailer is a specialist, but not offering that much duplication that it confused the consumer, (ie offer a good product, a better product and then a best product).

Identifying best sellers and preferred choices by introducing a facing management policy that reflects sales and sales patterns.

Changing the planogram based on seasonal trading patterns and consumer demand.

Providing consistency that is easy to understand, both for the retailer and the consumer.

Whatever your retail category, there is a role for a planogram. They key is to stand back and take a serious look at the category. Analyse it from a consumer's perspective. Then plan it out on paper with the consumer in mind.

The result may surprise you.
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Both Lastelle & Tammy are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.

Lastelle has sinced written about articles on various topics from Lose Weight, Vitamin and Mineral Supplement and Build Muscle. For your free course teaching you exactly how to succeed with using simple and effective. Lastelle's top article generates over 22200 views. to your Favourites.

Tammy has sinced written about articles on various topics from Shoes, Bodybuilding Supplements and Software. John Stanley is a conference speaker and retail consultant with over 20 years experience in 15 countries and has authored several successful marketing and retail books including the best seller Just About Everything a Retail Manager Needs to Know. www.jo. Tammy's top article generates over 3600 views. to your Favourites.
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