Partly this has to do with giving them a more active role in the process. They aren't just taking whatever is handed to them but instead choosing what they would prefer to have the most.
Use this when it comes to your marketing to accomplish a variety of different things.
The first thing you get is what I mentioned above: customers who are naturally going to be more interested in what you have to offer. You aren't just giving them a sale but giving them something they can choose between. The more options they have the more interested they'll be, and the more involved they'll be in the process.
This also helps you when you have different types of customers that you're trying to appeal to. Many stores cater to a more diverse crowd of people, and a single sale might not be enough to gain the interest of all of them. Now you can tailor make different sales to appeal best to different segments of your customer base. You not only get them more interested by giving them a choice but also appeal to all of your customers at the same time.
There are a number of instances when this can come in handy. Let's look at for a prime example. Most companies are just going to get a single calendar made to give out to all of their customers. But what if your customers don't like the images you chose or the theme you picked out for your calendar?
If they don't like it they just won't bother to take it. However, if you instead made two different calendars, and split up your between the two you're now able to give the choice between the two of them. Obviously let them take one of both if they really want to. Many times people might take the calendar only to then give it to someone else. They'll be spreading your marketing for you.
Doing something like this helps you avoid the risk of all that your customers won't like whatever topic you chose. You're giving yourself better odds of making what they like.
You can use this principle any time you want to hand something out for free to people. Even at tradeshows you can bring multiple items to hand out rather than just one. It is true that doing something like this will cost you more money, but you're also able to achieve stronger marketing results with it, and you have much better odds of people taking home your material.
There are a lot of people who seemed to think that if they have color business cards, they can only hand them out to people in person, and they have to have a very specific reason to give them around to anyone.
When walking down a line of booths at a tradeshow I see this happen the most. I'm often on the lookout for some business cards to take home with me in order to establish leads, but the thing of it is I just don't have time to stop by every single booth to talk to people.
I'm limited in my time, and sometimes it can take as long as fifteen or twenty minutes of conversation before someone seems to feel like handing me a card. Even if I just ask for a card they try their best to drag out the conversation, and while I understand where they're coming from, I just want one of their cards for future reference.
Just walking up to them to ask for a card can be a hassle to if they're engaged in a conversation with someone else. I don't like to butt my way into the talk just to ask for a card. To be honest it makes me feel a little awkward, and should it be so awkward for me to get some color business cards from a company? I would hope they would make it as easy for me to get one as possible.
There are ways, of course, to make this process easier, and those are the companies I gravitate towards the most. These are the places that just have a stack of business cards out on their booth for people to take. Usually they'll have some clear plastic holder with the business cards in them, and I can just lean in quickly, say hello, and swipe a card real quick before being on my way.
This seems more like a win-win situation to me. They get their business cards out to more people and I get to walk away with the business card without having to jump through hoops to get it. Then, when I'm at home later, I can sort through them all and file them away for future reference.
The business card is meant to be handed out. If there is any way to make the process of handing out business cards easier you should go for it. You don't have to hand out a card in person for the card to be effective.
Both Chelsea Nicole & Karen Grahams are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
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