Imagine thousands of people buying your book all over the world in the coming year. Furthermore, they love it and write you about how it has helped them. They even email all their friends about your insightful book. Sound far fetched? Believe it; it could happen to you! Keep reading only if you want to give your message the selling chance it deserves.
To start with, every part of your book should be a compelling part of your message. Every part should be written passionately and designed to be a sales tool. Touch your readers' emotion with passion for your topic and you'll sell more books. In fact, when you design your book to include the passion points below, you'll sell more books than you ever imagined.
Passion Point 11 Make your book brief.
Give yourself a break. You don't have to write a 350 page book like your colleague to be successful. It doesn't even have to be 150 pages. Simply write a short book approximately 10-100 pages long and fill it with your insightful information, your expertise and/or your experiences.
Passion Point 12 Write your book the easy way.
Write the solution. Identify 8-10 questions or problems for each chapter. Speed your writing time by simply writing the answers to each problem or question. Include your stories and experiences to add interest to your book.
Passion Point 13 Write your book vision intention.
Oprah Winfrey says, "Writing your intentions down and watching them manifest is one of the most powerful goal setting experiences ever." Write the date your book will be published and the specific outcomes. For example, write down what you will hear, see, and feel now that the book is finished and people are reading it. You'll find it's much easier to envision a finished outcome than it is to keep hoping it might happen.
Passion Point 14Plan to market your book the easy way.
Create a book marketing plan or revise your old one to include Internet Marketing. Your book marketing plan is what I often describe as your map. It describes your book, what you will do after the book is completed and published. It also describes who you hope to sell your book to (target audience.)
Passion Point 15 Invest in educating yourself about book writing.
If you don't know how to write a book fast, enroll in a book writing mini-course, join a book writing group or purchase a book about writing books. Are you on a shoe-string budget? Subscribe to a book writer's newsletter and receive bite-sized tips.
Passion Point 16Include your book in your top priorities.
If it doesn't make it into your top plans, it may take years to complete. Set a plan in place including when you write, how much you write and even when you will finish. Make your book a top priority at least 5 days a week and complete sooner.
No matter how good your book is, if you don't use the above simple tips in setting it up you may never sell as many books as your message deserves. Start today. Enthusiasm and passion are contagious. Give your book the best selling chance possible. Fill it with enthusiasm for your topic and sell more than you ever dreamed.
They even email all their friends about your insightful book. Sound far fetched? Believe it; it could happen to you! Keep reading only if you want to give your message the selling chance it deserves.
To start with, every part of your book should be a compelling part of your message. Every part should be written passionately and designed to be a sales tool. Touch your readers' emotion with passion for your topic and you'll sell more books.
In fact, when you design your book to include the passion points below, you'll sell more books than you ever imagined.
Passion Point 1 Write Your Book's Thesis Statement
Write your book's central thought or main point into a one sentence thesis. This one sentence thesis proclaims the general mission of your book. If you want your readers to keep reading to the end, write tightly focused copy.
Make every sentence and every chapter support your thesis statement. Better yet, if you're writing your book fast (Write Your Best Book Now - 7 Step Program) using the question-answer method the thesis is the main solution your book offers.
Passion Point 2 Direct Your Book to Help One Targeted Audience.
I don't want to hurt your feelings but not everyone will want to read your book. Even so, I am convinced there's a community of people in your field waiting for you to solve their problem. What problems does your message solve for them? Develop an audience profile (picture) and keep it in front of you as you write. That way you can visualize a real person to solve problems for.
Additionally, knowing your market before you write will help you write focused, compelling chapters. Writing to a specific person or group of people will keep your readers reading to the end. Write too general and your readers may fall asleep and never come back to your book after they wake.
Passion Point 3 Sizzle Your Book Title and Cover.
Your title may well be 90% of the pulling power for your book. Researchers say you have 4 seconds to hook your potential buyer. An excellent title is short. The top titles are benefit driven. Don't forget to heat them up with emotion.
Use terms your audience can relate to. Use action words and verbs. Quantify change with ways and time limits. Use one or two word ideas to tell a story. Pledge change. Spark interest. Instead of "How to Write an E-book" the author chose the title "Ten Secrets to Write Your E-book Like a Winner." She quantified change, sparked interest and branded her title.
Passion Point 4 Invest In Your Front Cover
Have you seen the sign, "We Buy Ugly Houses!" Based on the company's popularity, it works for them. But it doesn't work in the book business. Ugly book covers get overlooked. Well designed book covers sell!
Hire a professional graphic designer to help you. Professionally designed covers costs from $130-1400 or more. The cover of your book helps make the important first impression with readers and even book-sellers. Remember, the attention of your potential customer is captured largely and first by the cover design.
Passion Point 5 Compose Your Book Back Cover Before You Write.
This is ranked the second most important "Passion Point" for your book. Think about it in choosing a book to read for yourself, how many times did the title and front cover hook your interest enough to pick it up? Then usually you turn it over to see if you really want to read it.
On the back cover, you put the most compelling ad copy, benefits, testimonials, and a small blurb (bio) about yourself. If your prospective buyer likes it they will buy instantly. If they need more information to make the decision they will preview your introduction and table of contents.
No matter how good your book is, if you don't use the above simple tips in setting it up you may never sell as many books as your message deserves. Start today. Enthusiasm and passion are contagious. Give your book the best selling chance possible. Fill it with enthusiasm and passion for your topic to sell more books than you ever dreamed.
Earma Brown has sinced written about articles on various topics from Writing, Marketing and Writing. Earma Brown, 12 year author and business ownerhelps small business owners and writers who want to write their best book now! Earma mentors other writers and business professionals through her monthly ezine "iScribe." Send any email to. Earma Brown's top article generates over 165000 views. to your Favourites.