Your first instinct may be to make your site different from everyone else's. After all, trying to differentiate your business is what you've been doing throughout your branding process.
Building a website is like building a custom home
When you create a custom house, you can arrange your floor plan however you want, paint the walls as you please and fill the house with furniture you love. more visit to :-www.google-friendly-page.comYour goal is to create a unique space that stands out from everyone else's.
In the same vein, there are elements of your website where standing out makes sense. For example, the overall look of your site and your copy should be different from other sites?especially those of your competitors.
Differentiating your website is good for your small business'to a point. What you don't want to do is reengineer its basic structure.
Standing out isn't always the stable way to build
Underneath it all, even the most unique custom home has the same foundation and spacing between studs in the wall as every other house on the block.
By following underlying principles of construction, builders help ensure that the house is structurally sound. Why not use the same approach when it comes to your website? That way, your site is far more likely to work well for you.
To use site building rules, of course, you need to know what they are.
Rule 1: Do competitive research
Before someone sets out to build a custom house, they'll probably do quite a lot of research?looking at other houses, determining the architectural styles that appeal to them, and perhaps even checking out homes in the neighborhood where they want to build.
The same goes for your website. for visit to:-www.15-ways-to-boost-website-response.com You need find out what you're up against. Once you're familiar with competitors' sites, you can make sure that your site will not only be different in the right places, such as look and feel and content, but that it will also be comparable in the right places.
Most likely, your competitors have been building their sites for some time?and probably updating them to answer customer questions and market their businesses more strongly. You don't want prospects to pass you by because your site doesn't answer an important question that a competitor has addressed.
Visiting other sites and making notes of basic structure, business information presented, customer questions answered and even relevant tools and articles gives you a jump start on creating a site that facilitates apples-to-apples comparisons.
Rule 2: Plan your site architecture
As you may suspect, planning your site architecture is like drawing up architectural plans for a custom house, where you plan just what you'll include and what will go in each space. For example, do you want a library? A formal dining room? And where will you put the piano?
Here are a few ways you can get a leg up on them with proper search engine optimization for your small business website.
1. Duplicate Content: As a general rule keep all of the content on your website fresh and original. Don't use someone else's content unless you have paid for it and it is 100% yours to copyright.
2. Links: Outgoing links are bad. Incoming links are good. Internal linking to other pages within your site are good. Use hyperlinked keyword phrases to tell the search engines and your visitors what the page is about.
3. Keyword Density: Keep you keyword density at 2%-5% per page. This means that if you have an article of 400 words on the page don't use your primary or secondary keyword phrases more than 20 times. Personally I think that is to much and would shoot for 8-10 times. More than that and it sounds like spamming and it probably is.
4. Title Tag: Keep you words to a minimum and include your primary kewyord and secondary keyword one time.
5. Description Tag. Keep your words to a minimum and include your primary and secondary keywords to describe what your web page is about
6. Keyword Tag. These do not serve much of a benefit from a search engine optimization standpoint, but it is o.k. to include 2 or 3 as they relate to your page.
7. Alt Text. Search engines can not read pictures, only words. So tell them again what your site is about by including your primary and secondary keywords followed by the word graphic or image.
8. Headline Tags. h1, h2, h3 followed by the keywords in order of importance. Then use those again one time in the body of the text following the headline tag.
9. Bold, underline and italicize your primary keyword one time in the first paragraph only. Use keyword variation throughout the page without any bolding, underlining or italicizing. Bold your primary keyword one more time in the last paragraph and finally again as the last word in the bottom of the page.
Search engine optimization for your small business website is really all about making it easy for a search engine to understand what your page is about. The easier you make it for them the better they will rank you for that keyword search.
Both Manoj Dutta & Jeff Schuman are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
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