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[F844]Free Web Advertising Sites

by Joel Walsh, Joe

Gambling websites face just that challenge in reaching US and Canadian audiences. In both countries, the government has put media outlets on notice that accepting advertising from gambling websites is illegal. (Note: in the US, at least, the industry disputes this, and charges have never been filed by the US or Canadian federal governments.)

The sites have come up with some pretty creative ways around the law. Are their tactics worthy of imitation? Or do they threaten to drag down the image of ecommerce faster than a wave of no-prescription online pharmacies dispensing questionable images of minors via browser-hijacking adware?

Have a look at some of these stealth web advertising tactics:

Domain Name Games

A while ago I saw a TV commercial for a poker-related website. The commercial carried the prominent warning "not a gambling website." Curious how such a site could make money, I typed in the domain name. What did I see? Gambling!

I later realized I had typed in the dot-com version of the domain name rather than the dot-net. The dot-net version, the one advertised, has only play gambling with no money. The dot-com version is the real moneymaker.

Web experts have long said that any serious business website needs a dot-com domain name. Many consumers won't remember any other extension such as dot-biz or dot-net, and will instead simply type in the much better known dot-com. You can call them stupid, but they'll spend their money on the other site.

It seems the marketers of that poker website were definitely not stupid. But is this ethical? Worse, could this open up a can of worms for other websites that have a dot-com and dot-net version, if policymakers try to close this loophole?

Publicity

One casino website has taken to buying items on eBay that have generated a lot of media coverage already. The items have included a grilled cheese sandwich with the supposed image of the Madonna on one side. The site has managed to ride the wave of publicity of items such items by buying them. They thereby get their company name (which contains their domain name) in any story about the bizarre auction item (well, except this story).

Sponsorships

Gambling websites have tried hard to get their domain names plastered over as much sports-related real estate as possible. It hasn't been easy. Professional sports world has long been wary of anything relating to gambling. Billboards in major stadiums and arenas are out of the question. So, some sites have started sponsoring rodeos and other smaller events. One site even bought advertising space on a female model's midriff.

Are any of these tactics working? There are some gambling websites that say it's all more hype than substance. They stick to buying ads on other websites.

The battered image of the internet, meanwhile, seems to have suffered relatively little from all this. After all, even the strongest gambling opponent has to admit there are more dangerous things online than poker.

Just like conventional marketing procedures an internet marketing campaign has many commonalities. Intellectual services, articles, equipment and other goods that require to be sold or traded require marketing. The promotion of the product to be sold must state emphatically its utility and selling points for a would be customer to make a decision to buy the product. Product reach depends on strategic positioning on the Internet much like the techniques used in conventional advertising. Such strategic placement requires a clear understanding of the web construct as you would be competing with thousands of other products through their websites.
The numerous search engines use differing logics, algorithms to prepare a ranking list when an Internet user types in a keyword. To do that, the business owner must know the various logics used by the search engines. Such a complex task requires an SEO consultant who is a professional, not something for a novice certainly. An SEO consultant is a professional or a specialist company that focuses on ensuring that the right keywords describing a product get listed on top of the search rankings. Product visibility is very much a function of a well designed web page as well as its keyword compatibility for the various search engines. The processes involve not only keywords but also Meta tags, inline links and a good content. It is not enough to know these processes alone, but one must also understand keywords density. Such a task is the forte of an SEO consultant.
Search engine providers do not remain static and are continuously evolving their search logic. To remain in synchronization with the latest developments in search engine logics is a task best accomplished by SEO consultants. A good SEO consultant will not promise you the moon. An ethical SEO consultant will not use hacking and black hat techniques to push your web page as that may invite blocking by the Search engine providers. An SEO consultant who knows his job will sensibly advise you that despite the best optimization, results will show up only after three to six months as the keywords and other techniques take some time to register on the net just as any conventional marketing campaign does. Therefore for making your business grow, it is necessary for you to employ an SEO consultant to help market your product effectively on the Internet.

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Both Joel Walsh & Joe Maelstrom are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.

Joel Walsh has sinced written about articles on various topics from Site Promotion, Home Management and Finances. . Joel Walsh's top article generates over 49500 views. to your Favourites.

Joe Maelstrom has sinced written about articles on various topics from SEO Techniques, Search Engine Marketing and Internet Marketing Company. Get more info about , click on HubShout.com.. Joe Maelstrom's top article generates over 27100 views. to your Favourites.