If you're looking to generate free website traffic, the internet has many available options. There are certainly companies that will be more than happy to take your money to try and increase your website traffic. These services are fantastic if you don't have the time to do the research on strategies yourself. However, if you have the time and the inclination to learn about driving traffic, your best bet is to generate your own free website traffic.
The people who generally opt out of using free website traffic are people who want many clicks on third-party ads. If that is your situation, and you are making most of your money from those clicks, it is a viable option. You have to weigh what you make with those clicks, versus what you are paying to get them. You also have to ask yourself if this is the kind of traffic promotion you want to do. Paying for traffic won't necessarily garner fans for your site.
One of the biggest trends to attract more free website traffic is to develop a blog. What began as a personal journal shared with the virtual world has turned into a necessity for successful business websites. Some site owners hire writers to blog for them to keep content fresh and interesting. Use the blog to offer a small taste of what you have to offer on the rest of your site.
Another way to get free website traffic is to use search engine optimization. In order to do this, you'll need some idea of how search engines work. You don't have to be an expert -- or hire one, either -- if you don't mind experimenting a little. Don't let professional traffic promotion sites tell you otherwise. Don't think of the internet is an ocean swimming with -search engine optimizing sharks- looking to gobble up all your hopes of more website traffic. Rather, it is a multi-layered ecosystem where different people, at different skill levels, can all thrive if they just learn how to get around. Of course, the option to hire someone is always open to you.
The most important thing to know about getting free website traffic is this: You need to have a good site. It needs to be focused, with easy-to use, relevant information that will provide something for the reader. All the traffic promotion in the world will be of little use if your site is sub-par. You may see some increased traffic temporarily -- but if your site doesn't do what it promises, then your success won't last. There is no substitute for a good product.
Action without a plan is no better than a plan without action. We recommend you have both, of course. Your website plan should address important questions, including:
What is the purpose of your website?
Who do you hope to attract to your website?
What are the needs, wants, and/or desires your website fulfills?
What other choices do your desired customers have to fill the need(s) you serve?
Why would a customer choose your company over others?
How will potential customers find your website?
How will you communicate your offerings and points of difference to the visitors of your site?
How will you convert website visitors into paying customers?
What is the specific navigation plan/outline for the content of your site?
Highly Effective Habit #2: Quality Content When it comes to your website, quality content is your lifeline. People use the Internet to gather information about the products, services, and topics that that fill a current or future need, want, or desire. If you can provide the information a potential customer is looking for - Bingo. Your prospect need not look further. And if you can not only provide information but also provide a compelling reason to buy - in come the sales!
Highly Effective Habit #3: Design Excellence
Did you know that the credibility of your website rests almost entirely on the design of your website? Well, it's worth repeating. Your credibility rests almost ENTIRELY on the of your website! And when we talk about design we're talking about what your website looks like as much as how it works. Hiring a graphic designer isn't going to cut it - you might end up with a good looking site but chances are it won't work like it should. Your should be built by an experienced web design team that includes marketing experts, graphic designers, and programming experts. Think you can hire a team like this on the cheap? Mmmm, good luck with that. Read here to find out what it costs to build an effective website.
Highly Effective Habit #4: Programming Excellence
Does your website follow the requirements of the W3C, Google webmaster guidelines, and industry best-practices? Is your website built upon a leading-edge content management framework that enables your site to grow and evolve with your company, automatically increases search engine results, and easily adapts to changing technologies? These programming details are no longer optional for companies that seek to rise above their competitors. If your team lacks the capability to build a website to the highest programming standards, at a reasonable price, time to reconsider.
Highly Effective Habit #5: Ongoing Marketing and Support
Think of your website as a living breathing part of your brand, not a one-time investment that can be left to fend for itself. To get the most from your online presence, you must be willing to invest in the following:
Ongoing measurement and evaluation to determine what's working and what's not, and to understand how the features, functionality, and design (among other things) are affecting your results.
Ongoing updates and maintenance to add or adjust features, functionality, and design according to real world metrics, in order to positively affect your results.
Ongoing search engine optimization to ensure your website is found by potential customers who are looking for your products or services online.
Ongoing advertising, public relations, email marketing, social marketing, blogging, etc. to promote your brand and drive traffic to your website.
Ongoing technical support to quickly and efficiently address issues caused by today's complex and ever-changing online environment.
We have seen time and time again. Companies that follow the 5 habits reap the rewards of increased credibility and sales. Those who don't, well don't. Need help? Contact ImageWorks at 800-308-8573 or Request a Quote.
Both Deanna Mascle & Scott C. Margenau are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
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