Introducing the newest member of your marketing family, the almighty Podcast.
To see how podcasting fits into your "family" of marketing, I've devised a scientific classification system for you that demonstrates where podcasting comes from and how it fits:
Kingdom: Business
Phylum: Marketing
Order: Public Relations
Family: Media
Genus: Digital Media
Species: PODCAST
Faster than weeds are popping up in your garden and rising higher in popularity than Virginia Creeper are podcasts, abounding wherever fertile creative ground and a captive audience is available.
A well produced podcast is designed with a distinct purpose in mind, be it promotional or educational, and is able to penetrate consumer interest like no other marketing tool.
You have a direct say in how your podcast influences your customers and company culture, and best yet, you can even choose a voice to represent your organization.
This voice will deliver messages on a regular basis to listeners subscribed to your podcast, will become a trusted voice of your company, and will be a wonderful introductory source for new customers wanting to learn more about your business.
Podcasting, while not only a tool for businesses, is also used for the promotion of tourism, politics, and education.
Podcasting is a great way to keep up with active people (your customers, clients & current or prospective) on the go with their iPods or similar MP3 players.
Heads of state including George W. Bush of the US, ranging all the way to city leaders, for example, the Mayor of Limerick, Diarmuid Scully, in Ireland are podcasting, proving that all levels of government are using podcasting as a means of communication to spread their message and gain feedback from their respective audiences.
Scripting the podcast is not difficult. You probably already have some written material on hand that you use to promote your company, suitable for a podcast script or segment of a podcast.
All that you are really missing is a voice to represent your organization and convey your message.
If you've been thinking about starting a podcast for a long time or if this article has sparked a keen interest in pursuing a new marketing tool, now is the time to get the ball rolling.
Here are 3 Easy Ways to Find the Voice of your Podcast:
1. Post a Podcasting jobat a reputable online voice over marketplace
2. Search by keyword for the type of voice you are looking for
3. Browse the featured talent and listen to the voice clips
Traditional media consumption is evolving and web savvy consumers who love podcasts are leading the pack, educating and converting others along the way.
Working from home is a wonderful opportunity which many individuals take advantage of these days. Personal reasons and professional reasons are largely the way in which a business from home gets started. Every day individuals are leaving their 9 to 5 office jobs to embark on work at home ventures. With all of the beneficial factors that are associated with home business, it is no wonder that individuals are intrigued and interested in these types of jobs. One will find that the positive attributes of working at home make home-based businesses quite popular. Whatever ones type of business might consist of, there are many great reasons to start a business from home.
1. Ability to Work and Care for the Children
The home business arena is booming for many reasons, but one of the most often cited reasons to start a business from home is so that one or both parents can stay at home with the children while earning an income at the same time. Some individuals shy away from day care facilities, as they would like the best of both worlds by working and caring for their children at the same time. The ability to work and care for the children at home is a highly desirable factor associated with owning a home business. Many home-based businesses make this possible by allowing the parent to be in the house with their children and pay the bills as well.
2. Cut Down Costs
An additional factor which individuals should keep in mind when they are interested in starting a home business is that they will have to pay some extra costs associated with their business expenses. When an individual works outside of the home, they usually have to pay for certain items such as gas for the travel to and from work, tolls and lunches. If you own a business outside of the home, the costs are always increasing. By having a business at home you are able to cut down the extra costs that you would have when working at an office outside of the house, and since you are already paying utility bills anyway, this also will reduce the overhead costs even more.
3. Convenience
The convenience factor is also readily visible in the home business sector. One will surely appreciate the fact that they have no commute which they have to deal with at the beginning and end of the workday. When one starts a business from home and has a home office they will not have to worry about commuting and dealing with all of the headaches and hassles that go along with such a thing like high gas prices, traffic and wear and tear on the automobile. The convenience of working from home is an extremely attractive quality.
4. Time Efficient Priority
If one chooses to start a business from home, they will also find that it is a time efficient alternative to the usual work environment. Not only will the individual save time on the work commute but they will also find that they can eat lunch at home which saves more time by not having to go out to find a meal during the day.
5. Casual Dress Environment
If one has had to wear suits to work each and every day in the past when they worked for a company or corporation, they are sure to appreciate the desire for a casual environment which they can obtain by working from home. Depending on the business one undertakes from home, they might just be able to go to work in jeans and a t-shirt. This is especially true if the venture is one which deals mainly with a technological aspect such as owning websites.
6. Are Able To Work Around the Clock If Needed
One last great reason to start a business from home is that it enables the business owner to work around the clock if they so desire. For example, should the business owner need to finish up some paperwork after dinner, all he/she will need to do is to walk over to their home office and take care of the issue. The 24-hour availability of the business from home provides convenience for the business owner.
In Conclusion
If one is looking to start a work at home business, it is important to consider all of the beneficial factors relating to working from home. By reviewing the factors listed above, one is sure to appreciate the option of working from home even more.
Both Stephanie Ciccarelli & Allen Cuzzone are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
Stephanie Ciccarelli has sinced written about articles on various topics from Music, How to Podcast and Wellness. Stephanie Ciccarelli, the Vice President of Marketing and co-founder of specializes in public relation and copy writing and promotes the Voices.com brand, most nota. Stephanie Ciccarelli's top article generates over 12100 views. to your Favourites.
Allen Cuzzone has sinced written about articles on various topics from How to Podcast, Internet Marketing and Home Based Business. Allen Cuzzone helps small home business owners attract more prospects to grow their business and be more successful Successful@cfl.rr.com