This is where you encourage people to do the opposite of what you really do want them to. For instance, if you want them to sign up for your marketing newsletter say something like "If you've got all the sales, visitors and profits you need, don't sign up for our SuccessNewsletter". Just remember that people don't want to be told what to do, or what not to do, so out of sheer cussedness, and a helping of curiosity they will click.
2. Use exciting and appealing words
People respond best to words that appeal to their emotions and to their desire for money, so use words that aim at these two aspects of the human psyche. Use words such as You, Ultimate, Free, Master, Power, Discovery, Easy, Guaranteed, Love, Money, New, Scientific, Profits, Proven, Results, Incredible, Discover, Breakthrough, Secret, Private, Cash, Shocked, Shocking, Revealed, Uncovered, Hidden, Exciting, Sizzling, Hot and so on. Don't swamp your ads with these powerful words. Sometimes less is definately more.
3. Offer a discount
The Internet started out as the place to get things free. Usually this meant information in the early days, so capitalise on this basic human instinct of wanting 'something for nothing' and offer your visitors a discount if they buy NOW! Alternatively off a free bonus. Make it compatible with the product you're selling so that they both form a useful combo.
4. Include testimonials
If you have people write or email you thanking you for your product, get back to them and ask if you can quote them in your advertising. Most people will actually be flattered that you asked. This lets prospective buyers know that a real person has got a real benefit from your product or eBook etc. Don't be afraid to ask for a testimonial. Send buyers a follow-up email to see if they have benefited from your product and ask them to tell you why (if they have). Testimonials are one of the most persuasive tactics there are.
5. Use a guarantee
Always use a strong guarantee in your ad. One guarantee you often see on downloadable products is 'Try this eBook for 8 Weeks' because this is now the length of time ClickBank will offer an automatic money back facility. Check what your payment processor says on the subject. Include the guarantee in your headline: 'Our eBook Will Save You Money - Guaranteed!'
6. Tell your customers what to do
People will often act on an instruction such as 'Click Here Now'. It may be stating the obvious but this is again the psychology of the prospect. They often need just that little nudge to make them take action.
7. State the major benefit of your product or website
Make sure you tell people what the major benefit of your product is. Even in a classified ad you must answer the question 'What's in it for me?' This can be quite straight forward with some products. For instance if you product is a cure for acne, make you can say something like 'Our product can cure your acne in 21 days'. If you are selling something less obvious you could say 'Our Nirvana CDs will soothe and relax you after a hard day'. State the major benefit of your product or service clearly and succinctly.
Now take a good look at your current ads and apply one or more of the tactics given above and you will begin to see some real results. When you do, why not email me and let me know? I like to get testimonials too!
I am not going to lead you astray and say go put ads here or do articles and blogs when I am sitting here doing pay per click ads under keywords in our target market, I am not going to do that. I teach you what I do myself, because it works. Everything that I do I will show you. I have lots more, tons more to show you than what is in our members area right now. We constantly add to our program. We will add a video series to the powerhouse marketing system, but the main level that we will be adding things to is the higher level product package in our company.
That is our premium package. That is the package that people, if they want to, can take their business to the next level, they can get that. That is a package deal. You get the lower and higher level package for the higher level package price. And not only that, you will get all the future updates as a product owner that is paid to the higher level which we will be adding things to as we go along.
Now, the videos that we have in there, they will never be able to be downloaded. The only people able to get into that area are the people who are the paid members. Why are we not going to make downloadable videos, because we know that they will be passed around the internet really fast. And people will use them to train their down lines in their home based business and whatever else they will do with them really fast. And they will never pay a dime for it. We like to help people, but I believe, as a responsible business owner that you should pay for things that are worth the money.
These videos and the ebooks that are written are worth it because it enables people to make thousands and thousands of dollars, it enables people to do something that they have never been able to do before. It enables people who are making thousands and thousands of dollars every month to make more money. It enables people to be in control of their life, because me personally, I have been there, worked a job, I have worked different jobs since I was twelve years old. I have done hard work.
Now, working for somebody else, I do not believe that is secure, because they can lay you off at anytime for any reason. If the company is having problems, the first thing that they are going to do is layoffs without changing anything in their problems. They will not change their marketing, without increasing sales, if they layoff people who they are paying out, it immediately brings them back up to the line or put them over the line of profit. So that leaves you, who is working for somebody else, not secure. And that is what I found out.
Not that I ever was laid off, but I have heard and seen many people get the shock of their lives after many, many years of working for a company. All of a sudden they are laid off. Retirement down the drain, everything in the company that they had invested was just gone. Not only that, if you have a boss or a manager who is out for you for some reason, if you do anything wrong, even personally in your personal life, you might have gone out with them or talked with them outside your job, or anything on the job, or anything where they are all of a sudden offended, or do not like you, your job is in their hands. They can make your life miserable and can get you fired.
I found this out, this never happened to me, but I found this out just recently. People that are over you will control your career, they control when you advance or when you do not advance. So you cannot just say well, I am going to go out and make, you are making fifteen dollars an hour now, I am going to go out and make twenty-five dollars an hour and that is what I am going to do. Well, you cannot, not unless that boss gives you that raise and nobody gives you that raise at all. I find it sad that government jobs and teacher jobs and things of this sort, get raises every years like one or two percent, twenty cents, thirty cents, thirty-five cents, they are lucky if they get fifty cents. I really think that is sad.
Both Mervyn Love & George Collins are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
Mervyn Love has sinced written about articles on various topics from Writing, Advertising Guide and Writing. Mervyn Love is based in the UK and has written many articles on a variety of subject including Internet Marketing.