You might be tempted to say “actors," but that only works if the actor belongs to a hit television series or has a cluster of blockbuster movies to his/ her name. But hey, at least Scrubs fans will be happy to know that Zach Braff, who plays funny and adorable Dr. J.D. Dorian on the popular comedy series, is one of those fortunate actors. He has not only been a cast member of a highly-followed production for (at least) six seasons, but has also been given a new contract that’s worth more than $300, 000. Oh yes, that thousands upon thousands of dollars per episode! Just to reiterate, that’s per episode, and not per season.
Pretend that you're Braff for just one moment, and you will realize that in less than a year you could have enough money to buy the house AND car of your dreams.
But money isn’t everything right? Sure, you would be able to purchase anything that has a price tag if you owned all the cash in the world, but, at the risk of sounding incredibly cheesy, money can’t buy abstract things like love, peace and harmony.
It might be a good idea to say at this point that all this talk about money and how Braff is about to come into a lot of it doesn’t discount the fact that he truly deserves it. He is a fine and talented actor, who has not only shown prowess in both comedic and dramatic writing, but has also proven his talent in directing, writing and producing. He even won a Grammy Award in February 2005 for Garden State’s original soundtrack.
The first thing to say is that link building is an important part of all SEO campaigns and without adequate quality links you have very little chance to get to the top of the search engine. The key to this is the fact that quality links is very important.
What are Paid Links?
Basically paid links are exactly what they seem to be. This is where a webmaster will pay another website to link to their site for the purpose of passing on PageRank and giving link quality.
However there are some type of paid links that will not come into this category and they are those obtained through directories where your website is there for advertising purposes. For example if you were to have your business listed in yell and this includes a link to your website then you effectively have a paid link. However the difference here is that you have not put your website on yell to obtain a link for ranking purposes but in order to advertise your business through yell.
What Google does with Paid Links
Google uses its algorithms to detect paid links and will then discount them from their ranking process. It will generally try to find those links that have been paid for only to get up the search engine rankings. They will not as such ban you but they will discount these links which means if you only have paid links then this will significantly impact your rankings.
Google also advises sites that sell links for advertising purposes to include a nofollow tag on the links to stop the search engines from following the links. This will prevent the link from appearing as though it is a paid link. However you will not be able to control what directories to with their links.
What you Should Do
We would always recommend getting links from ethical means and that paying for links will have no benefit for your website in the long run. Spend time getting links in an ethical more natural way then it might take longer to get to the top but once you are there you will stay there.
Beware of SEO companies that say they will get you to the top of the search engines in a very quick time. This could mean they will be acquiring paid links for your website and you may be at the top initially but when Google detects your paid links you will rapidly drop. Make sure you ask any agency how they will be acquiring links and the practises they engage in. If they talk about buying links, get out of there as quickly as possible.
How to Improve Search
Google asks that if you find out about a site getting paid links that you report them. This will enable Google to improve their algorithm and ensure that they return the highest quality most relevant results at every search. Then if you get to the top of those results it will probably be because you have a high quality, popular site that will add real benefit to visitors.
Both Groshan Fabiola & Mercedes Aspland are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
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